This presentation introduces the adjacent products into the lexicon of the traditional health and ancillary marketplace. Learn what the next frontier of “ancillary” benefits and products are – driven by the consumer’s needs.
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2012-05 The Role of Specialty Health in a Consumer Health Solutions Company
1. Becoming a Health Solutions Company
What is the Role for Specialty Health?
presentation by Kevin Riley
to the NASHO Health Summit
May 2012
2. Learning objectives
Florida Blue is launching many efforts to connect with
consumers in the marketplace, on their terms and on
matters pertaining to their health and health plan.
Find out how Florida Blue uses retail health to help
members and non-members alike in their pursuit of health.
During this session you will learn:
Who is Florida Blue!
What is retail health, really?
Is there a place for specialty health?
5. Where is Florida Blue?
Tallahassee
Pensacola Jacksonville
Panama City
Gainesville
Approximately 6,000 Employees Orlando
13 Local Offices
8 Florida Blue Retail Centers Tampa
1 Retail Clinic
Sarasota
2 Worksite Clinics Port St. Lucie
Ft. Myers West Palm Beach
Ft. Lauderdale
Sunrise
Miami
7. What is retail health?
Retail health is where consumers find quality care in a variety of convenient
forms and at competitive prices.
Consumers are able to plan for the health care needs they can anticipate and
make informed decisions based on readily available information.
They can then “shop”
competitively for products and services
using a variety of channels, formats and business models.
And for those that need help, they can turn to “navigators” who work with them
to design the most suitable health care solutions for themselves and their
families.*
*Taken from Health Care’s Retail Solution, 2010 Booz & Company, Inc by David G. Knott, Gary Ahlquist, and Rick Edmunds
8. Insurance products in retail?
Available at:
You can learn more by clicking here http://www3.bcbsfl.com/wps/portal/bcbsfl/giftcards