Kevin Cody presented a brief overview of SmallWorlders 5 part engagement framework and their engagement measurement & benchmarking method

2. OPTIMISE
Optimising the
performance of the
intranet
BUILD
Building the
intranet
ANALYSE
Engagement analysis &
benchmarking

3. Common measurement methods
The Completeness Problem
The Overview Problem
The Comparison Problem

4. INTRANET
ENGAGEMENT MODEL

5. Consider a hypothetical fully engaged
intranet. How would it look?
100% of userbase
visit the site every day
view content every day
perform each possible form of
interaction once per visit

6. 100% of userbase
visit the site every day
view 10 pages every day
Interest
(visitor quantity)
(visit frequency)
(visit depth)
perform each possible form of
interaction once per visit
Activity

7. 100% of userbase
visit the site every day
view 10 pages every day
Interest
(visitor quantity)
(visit frequency)
(visit depth)

8. Interest
visitor quantity
visit frequency
visit depth

9. Partial Interest
50%50%
50%
( 50% x 50% x 50% )
Interest =
12.5%

10. VISUALISING
ACTIVITY

11. Activity
perform each possible form of
interaction once per visit

12. 1 search =
1 like = 1 download =
1 comment =
etc.

13. 100% ACTIVITY
perform each possible form of
interaction once per visit

14. ACTIVITY = 50%
If each visitor performed half the number of
possible interactions on each visit.

15. Interest = 12.5%
Activity = 50%
ENGAGEMENT =
6.25%

16. (compared to the total potential of the site)
ENGAGEMENT = 6.25%
Interest
Activity
100%
Engagement

18. www.smallworlders.com
/submityourdata

19. Intranet Engagement
Strategy

20. Why so many intranets fail

22. Technology Adoption Lifecycle
(Everett M Rogers, 1962)

24. The Adoption Chasm
(Geoffrey A Moore, 1991)

25. Typical failed intranet

27. Maslow’s Hierarchy of Needs
(Abraham Maslow, 1943)

28. Adoption Curve vs. Hierarchy of Needs
(SmallWorlders, 2014)

29. 5-Part Intranet Engagement Framework
SmallWorlders

30. 5-Part Intranet Engagement Framework
SmallWorlders

31. 5-Part Intranet Engagement Framework
SmallWorlders

32. 5-Part Intranet Engagement Framework
SmallWorlders

33. 5-Part Intranet Engagement Framework
SmallWorlders

34. Engaging the Conservatives
& Sceptics
Reasons to log on

36. Internal Comms: Intranet vs Emails

38. Reasons To Log On - Summary
Reason To Log On
• Essential functionalities
(essential, exclusive,
easy)

39. Keeping the Pragmatists
coming back
Reasons to return

41. • Enhancing day-to-day jobs
• Personalisation
Making an intranet
USEFUL

42. • Regular Turnover of Content
• Personal Relevance
• Continuous Evolution
Making an intranet
INTERESTING

43. • Easy to use
• Fun to use
Making an intranet
LIKEABLE

44. Reason To Return
• Useful functionalities
• Regular turnover of
content
• Personalisation
• Continuous
improvement plan
• Good UX/Usability
• Slick/Fun design
Reasons To Return - Summary

45. Appealing to the
Enthusiasts and Visionaries
Reasons to Lead

49. • Leading conversations
• Supporting Others
• Ambassadorial Opportunities
• Flexibility & Agility

50. Reasons To Lead - Summary
Reason To Lead
• Social Features
• User profile pictures
wherever possible
• Self-service groups/team
rooms
• Flexibility & agility

51. Making the case
Reasons to Sponsor

52. • Streamlining & efficiency
• Creating new behaviours
• Measurement

53. • Intranet Engagement Score
• Business KPIs such as Profit & Growth
Intranet Engagement Score

54. Reasons To Sponsor - Summary
Reason To Sponsor
• Streamlined business
functions
• Support for serendipitous
connections
• KPIs (based on
engagement score)
• Measuring tools in place to
gather data.

55. Creating and Maintaining
the Buzz
Ways to advocate

56. Ways to advocate

57. Ways To Advocate - Summary
Ways to Advocate
• Well defined purpose for
intranet
• YES! Team strategy
• User generated
communications
• Traditional
communications plan
• Management involvement
plan

58. Reason To Log On
• Essential functionalities (essential,
exclusive, easy)
Reason To Return
• Useful functionalities
• Regular turnover of content
• Personalisation
• Continuous improvement plan
• Good UX/Usability
• Slick/Fun design
Ways To Advocate
• Well defined purpose for intranet
• YES! Team strategy
• User generated communications
• Traditional communications plan
• Management involvement plan
Reasons To Sponsor
• Support for serendipitous
connections
• Streamlined business functions
• KPIs (based on engagement
score)
• Measuring tools in place to
gather data.
Reasons To Lead
• Social Features
• User profile pictures wherever
possible
• Self-service groups/team
rooms
• Flexibility & agility
5-Part Intranet Engagement Framework
SmallWorlders

60. kevin@smallworlders.com
@kevincody
www.linkedin.com/in/kevincody