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Usta Annual Meeting Keynote

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Kevin Beatty
Kevin Beatty

Social Media Marketing is obviously not a marketing fad, yet a viable marketing medium that each company and organization should learn to embrace. I've been working with the United States Tennis Association over the course of the past 2 years in trying to develop some type of grass roots effort to embrace the ideologies of social media marketing. Recently I was asked to present my ideas at the USTA Annual Meeting in Dallas this past month. This is the PowerPoint presentation of that meeting.

Esportes
1 de 29
Social Media Orientation ,[object Object],[object Object],[object Object],[object Object],Nimish Doshi Director, Community Tennis Advanced Media, USTA [email_address]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Social Media Testimonial “ We are now working with Active to develop a social media strategy that is already producing awareness and driving traffic back to our website...” - Jeff Brack, Reffkin Tennis Center
Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
What is Social Media ? “ Social media is a communications medium that relies on its audience to create, modify, or distribute the medium’s content.” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where is Social Media ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where is Social Media ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],… on alone
Who is using Social Media ? ,[object Object],[object Object],[object Object]
Active listening Viral marketing Drive participation Content distribution Social branding Real-time support Best Uses for Social Media
How can Facebook increase your participation? ,[object Object],[object Object],[object Object],1. First....create a professional Facebook account 2. Then...create a Facebook Fan Page...which you will use for your tennis programs
How can Facebook grow the game of tennis? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Promotion!
[object Object],[object Object],[object Object],[object Object],How can Facebook help your tennis association? 7 ‘actions’ X 130 friends 910 potential views
Twitter Basics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook vs. Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Compete, Comscore (April ’09) Facebook grows a Twitter's worth of new users every 8 days
Messaging Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing a Social Media Strategy ,[object Object],[object Object]
Current and future USTA Social Media initiatives
Social Media Links
Q & A Session
Thank you Kevin Beatty [email_address] 858-652-6239 Follow Me on Twitter: @kevinbeatty Nimish Doshi [email_address] 914-696-7025 Follow Us on Twitter: @usta

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Usta Annual Meeting Keynote

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  • 4. Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
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  • 9. Active listening Viral marketing Drive participation Content distribution Social branding Real-time support Best Uses for Social Media
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  • 17. Current and future USTA Social Media initiatives
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  • 28. Q & A Session
  • 29. Thank you Kevin Beatty [email_address] 858-652-6239 Follow Me on Twitter: @kevinbeatty Nimish Doshi [email_address] 914-696-7025 Follow Us on Twitter: @usta

Notas do Editor

  1. How are organizations are using it, how it applies to organizations like yours Someone that’s having an issue with your organization, city or company. Mechanism for communication. Content distribution. Mention programs, offers. Direct marketing? Power is people can share content, classes. “Sign up for a class or event”
  2. Messaging service: What are you doing right now. Is used quite often for what’s the latest? Quick updates. Context of organizations and getting the word out: discuss court conditions, promote winners of big tournaments (in REAL time)
  3. Twitter 4.4M uniques EOY 2008
  4. “ Hard to get off lists” – with spam issues Don’t want to discourage email marketing!!!