1. Brokered Cloud Services
and the Future of IT Service Delivery
Barton George, Director Dell Services
Harvard Business School 1993

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Bleeding-edge Harvard technology circa 1991
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Cloud
Legacy
architectures
Mobility
Big data
Outdated
applications
Rigid
processes
High
operating
costs
Social media
* Research conducted by Dell through the Economist Intelligence Unit, surveying 536 CEOs, CIOs and other CXOs WW
IT
IT is under
pressure from
both internal and
external factors
70%of CXOs expect their IT
department to go through a
significant or complete overhaul
in the next three years*
IT is at an inflection point
Security
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• Anywhere, Anytime,
Any device
• Agile, On-demand
• It just works
• Cost efficient, “Free”
Students
IT
The campus community expects more
Legacy
architectures
Outdated
applications
Rigid
processes
High
operating
costs
Cloud
Mobility
Big data
Social media
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“IT must help transform the institution’s business while it also transforms it own”
• Anywhere, Anytime,
Any device
• Agile, On-demand
• It just works
• Cost efficient, “Free”
Students
IT
The campus community expects more
Legacy
architectures
Outdated
applications
Rigid
processes
High
operating
costs
Cloud
Mobility
Big data
Social media
Source: EDUCAUSE: Top 10 IT issues, 2014
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IT expenditures: How true is this for Harvard?
Source: EDUCAUSE Core data service 2013
IT expenditure by
institutional mission
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IT expenditures: How true is this for Harvard?
Source: EDUCAUSE Core data service 2013
IT expenditures used to
run, grow or transform
the institution
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Setting the ground work for transformation
EDUCAUSE: Develop an IT architecture that can respond to
changing conditions and new opportunities
• One of the key challenges and opportunities facing IT leaders is
how to optimize the mix of technology services delivered from
on-premise, cloud, or hosted sources.
• IT leaders are challenged to integrate these discrete services and
systems into a holistic environment that is usable and secure,
scales to meet demand, provides for multiple integration points,
and can be integrated back to provide useful data for decision-
making.
Source: EDUCAUSE: Top 10 IT issues, 2014
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The future of IT service delivery is a
brokerage model enabled by cloud
CIO becomes
Chief Innovation Officer
Cloud is an enabler to
this transformation
Service delivery
includes a brokerage
model
Somebody who’s got 100,000 square feet under
management is going to be able to do it much more
cost-effectively than I can manage 10,000 square feet.”
- Barry Libenson, CIO, Safeway
There is no better time to be in IT than now. I think its in
the midst of a dramatic reformation or transformation.”
-Ranga Jayaraman, CIO Stanford Business School
A CIO has to simplify their architecture, change the way
that they react to business problems and become almost
an app shop themselves and get out of their own way.”
-Jay Ferro, CIO, American Cancer Society
“
“
“
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What is a Cloud Services Broker (Cloud manager)
An internal or external function that manages relationships across
technologies and providers and is responsible for delivering a unified,
integrated experience across them.
Gartner: Estimates annual spending of over $1.5 billion1
– Roles include: aggregation, integration and customization brokerages
Forrester: Cloud management is different from traditional IT
management. As cloud manager, you will be
– a broker, orchestrator, and administrator of cloud services,
– some of which will run on infrastructure you own, but most of which won’t
– Developers are a key focus
1 Cloud integration brokerage services mature | ZDNet, April 15, 2014
Source: Forrester Research inc: Cloud Management In A Hybrid Cloud World by Dave Bartoletti, July 30, 2013

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Skills needed by today’s hybrid cloud managers
Cloud Service Delivery
– Service Catalog
– Provisioning
– Migration
Source: Forrester Research Inc.: Cloud Management In A Hybrid Cloud World by Dave Bartoletti, July 30, 2013
Cloud Service Governance
– Access Control
– Cost Management
– Integration
Cloud Service Operations
– Monitoring
– Scaling
– Service-Level Management
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How to move forward
Source: Forrester Research Inc.: Cloud Management In A Hybrid Cloud World by Dave Bartoletti, July 30, 2013
IT-as-a-Service transformation has begun
• It’s still early days but it’s a big opportunity for IT
• Start thinking about applications first
• Standardize and automate everything
• Understand why developers are turning to new cloud
management tools
• Look for quick wins
– Add cloud management capabilities in increments
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DevOps in a Nutshell
• Goal: decrease friction, increase velocity (customer responsiveness)
• Originated with cloud providers addressing issues of scale
• Culture:
– Working together
– Focus on the customer not the technology
– Continuous delivery
– Fail fast
• Technology:
– Automation
– Open source
– Cloud or cloud like infrastructure
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Case Studies
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OpenStack -- Modular, extensible, open framework
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• 900 researchers
• Data sets challenging resources
• Research data scattered everywhere
• Transferring datasets took forever and clogged
shared networks
• Distributed data management reduced
productivity and put data at risk
• Needed centralized repository for compliance
Overcoming a data deluge
US university that specializes in Cancer and Genomic research
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Research Computing System (Originally)
A collection of grids, proto-clouds, tons of virtualization and DevOps
HPC
Cluster
HPC
Cluster
HPC
Storage
DDR Infiniband QDR Infiniband
1Gb Ethernet
University Research Network
Interactive Services
Thumb
drives
Local
servers
Laptops
Laptops
Thumb
drives
Local
servers
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• Housed and managed centrally, accessible
across campus network
− File system + cluster, can grow as big as you want
− Provisions from a massive common pool
− 400+ TBs at less than 41¢/GB; scalable to 5PB
• Researchers gain
− Work with larger, more diverse data sets
− Save workflows for new devices & analysis
− Qualify for grants due to new levels of protection
• Demonstrating utility with applications
− Research storage
− Crashplan (cloud back up) on POC
− Gitlab hosting on POC
Solution: a scale-out storage cloud
Based on OpenStack and Ceph
“We’ve made it possible for users to
satisfy their own storage needs with
the Dell private cloud, so that their
research is not hampered by IT.”
David L. Shealy, PhD
Faculty Director, Research Computing
Chairman, Dept. of Physics
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Research Computing System (Today)
Centralized storage cloud based on OpenStack and Ceph
Ceph
node
Cep
node
Ceph
node
Ceph
node
Ceph
node
POC
Open
Stack
node
HPC
Cluster
HPC
Cluster
HPC
Storage
DDR Infiniband QDR Infiniband
10Gb Ethernet
Cloud services layer
Virtualized server and storage computing cloud
based on OpenStack, Crowbar and Ceph
University Research Network
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• Designed to support emerging
data-intensive scientific computing paradigm
− 12 x 16-core compute nodes
− 1 TB RAM, 420 TBs storage
− 36 TBs storage attached to each compute node
• Individually customized test/development/
production environments
− Direct user control over all aspects of the
application environment
− Rapid setup and teardown
• Growing set of cloud-based tools & services
− Easily integrate shareware, open source, and
commercial software
Building a research cloud
Project goals extend well beyond data management
“We envision the OpenStack-based
cloud to act as the gateway to our
HPC resources, not only as the
purveyor of services we provide, but
also enabling users to build their own
cloud-based services.”
John-Paul Robinson, System Architect
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Research Computing System (Next Gen)
A cloud-based computing environment with high speed access to
dedicated and dynamic compute resources
Open
Stack
node
Open
Stack
node
Open
Stack
node
Ceph
node
Ceph
node
Ceph
node
Ceph
node
Ceph
node
Open
Stack
node
Open
Stack
node
Open
Stack
node
Open
Stack
node
HPC
Cluster
HPC
Cluster
HPC
Storage
DDR Infiniband QDR Infiniband
10Gb Ethernet
Cloud services layer
Virtualized server and storage computing cloud
based on OpenStack, Crowbar and Ceph
University Research Network
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Want to use OpenStack to
• Students: Run student workloads,
one VM per student per class
• Research: Run Scientific workloads
• Administration: Migrate SAP core
application into to save money
Large public research university
Looking to add OpenStack alongside their VMware private cloud
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• Kicking off a 10 month OpenStack-based trial
• Schools and Universities will be invited to run
workloads of their choice
• Integration into the customers third party
storage
• Federated authentication: Dell Cloud Manager
will integrate via SSO to customer’s LDAP
Higher Education hosting provider in Europe
Setting up a public cloud for institutions through-out the country
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Higher Education hosting provider in Europe

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Boston OpenStack Meetup
• 862 members
• Meet every month – at MIT or Harvard
• Average of 70-80 attend each month
• Topics vary from advanced to basic
• http://www.meetup.com/Openstack-Boston/
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Summary
• IT is at an inflection point
• Cloud is the foundation for this transformation
• IT needs to adapt a brokerage model moving forward
• Add cloud management capabilities in increments
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27. Thank you
Twitter: @barton808
Blog: bartongeorge.net

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Skills needed by today’s hybrid cloud managers
Cloud Service Delivery
– Service Catalog
– Provisioning
– Migration
Source: Forrester Research Inc.: Cloud Management In A Hybrid Cloud World by Dave Bartoletti, July 30, 2013
Cloud Service Governance
– Access Control
– Cost Management
– Integration
Cloud Service Operations
– Monitoring
– Scaling
– Service-Level Management
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Public
Private
Application performance mgt
SW delivery lifecycle tool chains
API
ERP, Reporting
Financial Management
API

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Student Retention Program on Mobile
Student collaboration in University
Business Need
Identify endangered students in the university who
are potential drop outs & help them by providing
specific guidance & support required to continue
their courses.
Solution
• A smart device based mobile app which can be
used to facilitate better collaboration b/w students
& professors in the university
• Students get feedback about current grades &
achievements, information about relevant
courses, deadlines and dates , bonus system for
suggested activities and exam results on
smartphone
• Professors get extensive picture of each student,
their grade history, automatic risk analysis to focus
on specific students needing support, spend more
time on promotion & mentoring
• Application helps with info on locations, grades,
events, find professors, tasks, surveys etc.
Platforms / Technologies
IOS & Windows 8, SAP Hana, Sybase
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On premises
Converged
solutions
Open source
solutions
Cloud
infrastructure
Cloud
clients
Advanced
virtualization
• Governance &
access controls
• Performance
monitoring
• Application integration
• Provisioning &
management
• Cloud Broker
Off premises
Community cloud
(vertical compliance)
Public Cloud ecosystem
Software as a service
Managed private cloud
Dell Cloud Consulting & Application Services
Enabling private
cloud
Delivering multi-cloud
management
Supplying cloud
builders
Cloud Management & Broker Engine
Dell Cloud Strategy
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Dell Cloud Services: then and now
2009
Data center
solutions
• Supply cloud
builders
2010
Managed virtual
hosting
• ITO
• Healthcare and
FED practices
2011
Initial Dell
Clouds
• 2 data centers
• Boomi
Integration
Cloud
• Unified Clinical
Cloud Archive
2012
Dell Cloud
Services
• Public cloud
(VMware and
OpenStack)
• Hosted private
cloud
• Cloud security
services
2013
Global partner
ecosystem and
multi cloud
• 128+ data
centers
• 14 partners
• Dell Cloud
Manager (DCM)
• Public cloud
moves to cloud
broker
1H 2014
Cloud Brokerage
Services
• Integrated cloud
management and
partner
experience
• Application
services
• FedRAMP Cloud
• Workspace as a
service
• DCM evolution
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Providing the broadest partner ecosystem in the industry
Global coverage
Multiple cloud platforms
Proprietary | MSFT | VMware | OpenStack | CloudStack
Most popular use cases
vertical apps | disaster recovery | ERP and CRM
scale-out web infrastructure | test and development
productivity apps | computational analysis
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Our trade secret is value-creation cloud services
Common cloud
management
challenges …
… solved through our intellectual
property …
Strictly reactive
services
Multiple support
processes
Disparate user
interfaces
Overcome legacy challenge
• Application modernization
• Migration to cloud platforms
• Cloud business applications
• Vertical compliance
• ITIL and ISO standards
• Infrastructure and apps protection
• Data integration
• Unified cloud management
• Solutions for the entire cloud
lifecycle
• Consultative solutioning
• Single purchase path
• Advisory/proactive managed services
… providing a unified
experience in a multi-cloud
world
Secure cloud endpoints
Integrate and manage everywhere
Meet diverse cloud needs
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Vertical specialization through the world’s largest
healthcare cloud
Enabling information-driven
healthcare organizations
to innovate
Health information is
being exchanged
within communities
More information
is becoming digital
Accountable care
models look to
improve quality and
efficiency
Information needs to
be accessed
wherever and
whenever by
medical personnel
and patients
Balancing security
and privacy with
aggregation,
collaboration and
interoperability
1
4 5
2 3
Solutions:
• Dell Cloud
Clinical Archive
• MEDITECH
Cloud
• EMR Cloud
• IKA Solutions
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