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FROM THE S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS 
SYRACUSE UNIVERSITY 
Copywriter 
DAVIDMA
PRINT 
ACCO PAPERCLIPS
“Lollipop”
NON-TRADITIONAL 
BCA SELF-CHECK
Print 
“Dishwasher” 
Breast Cancer Awareness | THE Self-Check 
tagline | early breast cancer detection is IN YOUR HANDS 
Call-to-action | learn more about the self-check at www.selfcheck.org 
NON-TRADITIONAL | SUBWAY AND ESCALATOR HANDLES
NON-TRADITIONAL | shopping bags
EARLY BREAST CANCER DETECTION is in your hands 
learn more about 
the self-check 
www.selfcheck.org 
NON-TRADITIONAL | COFE SLEVES
PRINT 
CURIOUSLYCINNAMON
Finally a cereal that doesn’t 
taste like the box it comes in. 
a sweeter way to start the day
PRINT 
E-ZPASS
Print 
“Journal”
PRINT 
ESPNZONE
Print 
“Dollar Menu Homicide”
PRINT 
FORDFIESTA
Drinks Responsibly. 
The road is dominated by gas-guzzlers, so how does 74 miles per gallon highway sound? It’s about time you drove a car that is environmentally and financially conscious. The Ford Fiesta: coming to your Ford dealership in 2009. Find out more at www.fordfiesta.com.
PRINT 
PEARSSOAP
skin treatment
PRINT 
PETCO
DAVIDMA EXPERIENCE MEHONORSEDUCATIONOBJECTIVEThe NewHouse Agency, (Student-Run) Syracuse, NY | Spring 2009Position: Copywriter• Worked closely with management and creative team to execute a full campaign to deter binge drinking among college students• Met regularly with creative director outside of worktimes to develop print, television, and outdoor media conepts • Conceptualized and contributed to writing of copyFox Kalomaski AdvertisingLondon, UK | Spring 2008Position: Visual Communications Intern• Designed promotional ’e-blast’ email notifications • Assisted with the preparation & presentation of consumer research • Worked closely in design planning, layout and copywriting processes • Worked with creative director & designers to develop campaignsGearon-Hoffman AdvertisingBoston, MA | Summer 2008Position: Account Management Intern • Attended client meetings relating to new business • Edited and drafted creative briefs • Sat in on radio spot recording sessions • Prepared internal job starts for upcoming creative projectsPersonal Trainer [Started own personal training business] President & Director of Advertising [Groovestand, Co-ed A Cappella Group] Amateur Daredevil [Skydiving over Swiss Alps | Cliff Diving in Hawaii | Base Jumping in Wales | Hang-gliding in Interlaken | Bungee Jumping in Interlaken] TV Star [Had first job in advertising at 8 years old when I was cast in an ESPN commercial] Singer / Songwriter [Co-wrote, recorded and produced 11 track Pop-Rock album] Syracuse UniversityS.I. Newhouse School of Public CommunicationsBachelor of Science Degree, May 2009Major | Creative Advertising Minors | Marketing & Psychology GPA | 3.75Dean’s List All SemestersDean’s Scholar 781.248.5747 | DMA052@GMAIL.COMWWW.DAVIDMA.CARBONMADE.COM[To continue my pursuit of the copywriting track at portfolio school, graduating with a masters degree and the skillsets to write about anything to anyone.] 347 LINDEN ST WELLESLEY, MA 02481
David ma

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David ma

  • 1. FROM THE S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS SYRACUSE UNIVERSITY Copywriter DAVIDMA
  • 5. Print “Dishwasher” Breast Cancer Awareness | THE Self-Check tagline | early breast cancer detection is IN YOUR HANDS Call-to-action | learn more about the self-check at www.selfcheck.org NON-TRADITIONAL | SUBWAY AND ESCALATOR HANDLES
  • 7. EARLY BREAST CANCER DETECTION is in your hands learn more about the self-check www.selfcheck.org NON-TRADITIONAL | COFE SLEVES
  • 9. Finally a cereal that doesn’t taste like the box it comes in. a sweeter way to start the day
  • 12.
  • 13.
  • 15. Print “Dollar Menu Homicide”
  • 16.
  • 17.
  • 19. Drinks Responsibly. The road is dominated by gas-guzzlers, so how does 74 miles per gallon highway sound? It’s about time you drove a car that is environmentally and financially conscious. The Ford Fiesta: coming to your Ford dealership in 2009. Find out more at www.fordfiesta.com.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. DAVIDMA EXPERIENCE MEHONORSEDUCATIONOBJECTIVEThe NewHouse Agency, (Student-Run) Syracuse, NY | Spring 2009Position: Copywriter• Worked closely with management and creative team to execute a full campaign to deter binge drinking among college students• Met regularly with creative director outside of worktimes to develop print, television, and outdoor media conepts • Conceptualized and contributed to writing of copyFox Kalomaski AdvertisingLondon, UK | Spring 2008Position: Visual Communications Intern• Designed promotional ’e-blast’ email notifications • Assisted with the preparation & presentation of consumer research • Worked closely in design planning, layout and copywriting processes • Worked with creative director & designers to develop campaignsGearon-Hoffman AdvertisingBoston, MA | Summer 2008Position: Account Management Intern • Attended client meetings relating to new business • Edited and drafted creative briefs • Sat in on radio spot recording sessions • Prepared internal job starts for upcoming creative projectsPersonal Trainer [Started own personal training business] President & Director of Advertising [Groovestand, Co-ed A Cappella Group] Amateur Daredevil [Skydiving over Swiss Alps | Cliff Diving in Hawaii | Base Jumping in Wales | Hang-gliding in Interlaken | Bungee Jumping in Interlaken] TV Star [Had first job in advertising at 8 years old when I was cast in an ESPN commercial] Singer / Songwriter [Co-wrote, recorded and produced 11 track Pop-Rock album] Syracuse UniversityS.I. Newhouse School of Public CommunicationsBachelor of Science Degree, May 2009Major | Creative Advertising Minors | Marketing & Psychology GPA | 3.75Dean’s List All SemestersDean’s Scholar 781.248.5747 | DMA052@GMAIL.COMWWW.DAVIDMA.CARBONMADE.COM[To continue my pursuit of the copywriting track at portfolio school, graduating with a masters degree and the skillsets to write about anything to anyone.] 347 LINDEN ST WELLESLEY, MA 02481