SEO overview presentation by Director of Search Kevin Gibbons, at the SEOptimise Oxford Internet Marketing Seminar in March 2009. http://www.seoptimise.com
5. Our approach to SEO
Organic optimisation is about maximising the following three areas of
a website to improve its search engine rankings for targeted
keywords:
Crawlability can the spiders navigate through your site and find the
information you want them to?
Relevance how relevant are your pages when a potential customer types a
search term that relates to your business?
Popularity do lots of people find the content you provide interesting and
link to it?
6. Crawlability
Search engine friendly code/design
Good internal linking to key webpage’s
Easy to follow navigation
Sitemaps (HTML & XML)
Clean URL structure
Removal of duplicate content
Avoid Flash animation, heavy JavaScript code & links
7. Relevance
Is your content relevant to a specific term?
Are targeted keywords well-optimised?
Are inbound links (both internal & external) related to targeted
search terms?
Are the keywords relevant to the overall theme of the website?
Is the content up-to-date?
8. Link Popularity
5 factors of link popularity which impact rankings:
Quality
Relevancy
Anchor text
Quantity
Age