Presentation from Kevin Gibbons on how SEOptimise won a UK Search Award for Best SEO Blog in 2011.

1. 10 Steps to How We Built An Award-Winning Blog!
March 2012
Kevin Gibbons
Director of Strategy, SEOptimise
@kevgibbo

2. Who is SEOptimise?
@kevgibbo

3. 1) Where It All Started = Just Get Started
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4. 2) If You Can’t Commit to Blogging Frequently -
Hire Great Writers Who Can!
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5. 3) Build a Great Team & Get Them All Involved
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6. 4) Brainstorm Ideas & Create a Content Strategy
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7. 5) Be Topical – Tip: Use UK Time Difference to
Get Headstart on US Blogs = Citations
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8. 6) Linkbait - Learn What Type of Content Your
Audience Likes & Write More of It!
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9. 7) Interact - Connect with Influencers & Share
Content, Not Just Your Own
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10. 8) Guest Blogging – Write & Promote Your
Content on Industry-Leading Blogs Too
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11. 9) Take It Offline – Conference Speaking &
Meeting In Person Builds Better Connections
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12. 10) Gamification – A Bit Of Friendly Competition
Never Hurt Anyone!
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13. Results – what do we get from blogging?
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14. Speaking Opportunities & Media Coverage
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15. Traffic - 443,763 Visits to Our Blog in 2011
• 51.58% via search
• 21.09% via referral/social media
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16. 45,897 Links from 3,402 Referring Domains
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17. Social Media Attention & Subscribers
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18. Thank you
Q&A
Please follow me on Twitter: @kevgibbo
& feel free to email me: kevin@seoptimise.com
@kevgibbo