1. | |JULY 2014
39CIOReview| |JULY 2014
38CIOReview
Top 100 Tech Companies Founded and Managed by Indians in the U.S.
Company:
Keshava Technology
Description:
Provider of web and software development,
internet marketing and social media
consulting services
Key Person:
Mani Nagappan,
MD
Website:
keshavatech.com
Keshava Technology Inc
recognized by Magazine as
An annual listing of the top 100 technology companies founded and
managed by Indians in the U.S. si100 not only represents the
continuing rise and glory of Indian entrepreneurship in high-tech but also
recognizes companies impacting the marketplace
OCTOBER - 2016 SILICONINDIA.COM
siliconindia
PUBLISHED SINCE 1997
BUSINESS & TECHNOLOGY IN THE U.S. & INDIA
I
ndians have proved their mettle in every sphere. On
a high note, the waves of Indian entrepreneurs who
have poured into Silicon Valley have made meaningful
contributions towards the technology evolution. Over
the years, Indians have held positions of power in the world
of technology and have been instrumental in building several
path-breaking solutions through their firms with cutting-edge
innovation to solve critical enterprise issues. These firms are
revolutionizing business processes through their products and
services aligning their technological adoptions in line with
their customer-centric and innovation-oriented high growth
markets.
Over the years, si100 has become the default standard for
business ranking of companies that showcases outstanding
companies in various industries, which display the
characteristics of long-term visibility, sustained growth,
razor sharp business focus, profitability, customer and
employee value-creation. This extra ordinary list consists of
companies which have made a mark in their area of expertise,
be it Big Data and Analytics, Cloud, IoT, Software, Security,
Networking, and Semiconductor offering an opportunity for
strategic business advantage for early adopters and unveiling
the potential for significant market disruption.
Some of the known names in the industry such as Tibco,
Netscout, Microchip, Logic, Syntel, and Cavium Networks
have been part of earlier editions.
In saying this, we present to you the much-awaited 19th
edition of the si100, a listing of Top 100 Tech Companies
Founded And Managed By Indians In The U.S. Like every
year, the annual si100 list for 2016 includes carefully inspected
companies which display the characteristics of long-term
visibility, sustained growth, business focus, profitability, and
employee value-creation.
A distinguished panel comprising of accomplished Indian
CEOs and CIOs of public companies, VCs, analysts, founders
of other VC funded companies including siliconindia editorial
board decided on the top 100 companies. We congratulate the
100 finalists for achieving this vote of respect from industry
leaders and commend the enterprising spirit of the Indian
community and its dynamic leaders.
siliconindia | |October 2016
61
Keshava Technology
Enhancing Business Outcomes with
Online Marketing
I
n today’s digital age, strategies like Search Engine
Optimization (SEO), Social Media Marketing, among
others, are helping enterprises to increase the website’s
traffic and promote their products and services effectively
on a global platform. With over 12 years of experience in
developing and architecting software, Mani Nagappan, MD
of Keshava Technology has been helping clients along the
years by providing assistance in the implementation of web
technology solutions. In such a scenario, the team under
the tutelage of Mani Nagappan, lays its emphasis on the
requirements of its clients and customizes the solutions,
accordingly. The firm enables enterprises to leverage the
web and mobile technologies to enhance business outcomes.
“Our expertise in technology and the ability to understand
the market requirements helps our clients to increase their
ROI,” says Mani Nagappan, MD, Keshava Technology.
The company delivers pre-eminent services ranging
from software development, flash banner, SEO, Pay Per click
(PPC), social media marketing, web design, e-commerce
application designing to handling online projects as well
as coordination and development of the same. Keshava
Technology guides its customers in deploying different
technology solutions for boosting the performance of
their business. “If a customer needs a web application for
displayingitsproductsandservices,tofulfilltherequirement,
the team at Keshava understands the focus of the customer
and customizes the development of web application for
better results,” says Mani Nagappan. Consequently, the
company builds its web development strategies to optimize
the data traffic while saving the expense on technology.
The web development services include domain registration
and web hosting, quality interface design, Interactive Flash
Web Design, e-mail solutions, and, Content Management
System (CMS).
Once, Catsdrama, a drama
school, needed an online platform
to manage their ticket bookings
seamlessly. The client approached
Keshava Technology and in a few
months, “We developed an automated
web based system for managing ticket bookings,” says Mani
Nagappan. With an online platform on-board, the client
gained the ability to promote their products using the digital
marketing strategies.
In tandem with web and mobile application development
services, Keshava Technology provides SEO packages and
Lead Generation packages. The SEO package comprises of
numerous capabilities including keyword analysis, Image Tag
Optimization, and Social Media Optimization for boosting
the web traffic in a short span of time. Unlike traditional
SEO techniques, it allows the client to follow up with their
customers with reports illustrating web traffic and the number
of leads captured.
The package also includes a reporting feature, which
provides reports in weekly and monthly basis. To improve
the rank of an enterprise in a search engine, the company
provides content writers with SEO-based writing skills. The
writers document the product and use the same information to
circulate in social media.
The complete expense of web development and digital
marketingisveryhighforenterprises.Toreducethetechnology
expenditure, Keshava Technology leverages offshore
development business model. According to this approach, the
company provides professional team for executing the plans
of its customers. For example, an enterprise requires a team
to manage its website for better traffic and to generate leads
for increase in sales. For eliminating the need to hire a team of
marketers, Keshava Technology provides a full time technical
and marketing team to enable its customers in augmenting the
count of lead generation and web traffic.
In the years to come, Keshava Technology is planning to
be a product-based company in Retail, Banking and Logistic
Domain emphasize on developing mobile applications and
SocialMediaManagementtools.“Initially,westartedworking
on retail industry, where the company seeks to understand the
requirements of the market and bring the product to the market
just-in-time,” concludes Mani Nagappan.
Our expertise in technology and the ability
to understand the market requirements
helps our clients to increase their ROI
2016
Mani Nagappan