1. Blogger Day Recap

2. OEM SOLUTIONS
Event Information
• Event conducted in conference room at the Westin Domain
• Multiple one-hour chalk talk from OEM SME’s including:
– Franklin Flint
– Josh Neland
– Deryl Browning, Product Group
– Zac Cravens – Non-standard customization engineer
– Shawn Hammer – Custom Branding Mechanical Engineer
– Tom Holt – Custom Branding Mechanical Engineer
– Donnie Gerhart – Software and BIOS customization engineer
• CFS/EBC tour
• Happy Hour and dinner at the Daily Grill in the Domain
Confidential2

3. OEM SOLUTIONS
Bloggers in attendance
• John Obeto, Absolutely Windows
• Hector Russo, Geek’s Room (Spanish)
• Sandro Villinger, Windows-Tweaks
(Germany)
• Jeffrey Powers, Geekazine
• Andrew Lyle, Neowin
• Devang Panchegar, Storage Nerve
• Kevin Houston, Blades Made Simple
• Brad Butner, Tech Virtuoso
Confidential3

4. OEM SOLUTIONS
Agenda
Confidential4
7:30-8:00 Breakfast
8:00-9:00
Welcome/State of the industry –Franklin
Flint/Josh Neland
9:00-10:00
Dell OEM Solutions Customization
Overview - Browning
10:00-11:00
Looking under the hood: Non-standard
Customization: Cravens
11:15-1:00 Break/lunch
1:00-1:30 BIOS and Software Customization - Gerhart
1:30-2:30
Custom Hardware Branding –
Hammer/Holt
2:30-3:30 Blogging/Q&A time
3:30-5:00 CFS Tour/Photo opps around Dell Campus
Schedule:

5. OEM SOLUTIONS
Day-of Event Traffic Monitor
*Data accurate as of 1:45pm CST

6. OEM SOLUTIONS
Sample Tweets
6 Confidential
“RT @johnobeto: At Dell OEM, engineering teams are available to interact with
prospects/customers #delloemday [oem blog http://ow.ly/3oWE4]”
“Reminder: Dell OEM differs from basic IT sales #delloemday”
“Annual revenue of Dell OEM group: over a billion #DellOEMDay”
“Dell does customized branding on [some?] products, very Interesting for large
corporations #delloemday”
“Reason #2 for using Dell OEM over do it your self: guaranteed solution. No worries that
hardware will have issues #DellOEMDay”
“RT @johnobeto: Dell OEM allows software appliance companies to come to market
quickly without having to becoming hardware companies #delloemday”
“Reason #1 for using Dell OEM over build-it-yourself: worldwide support #DellOEMDay”

7. OEM SOLUTIONS
Dell OEM Day Twitterverse
7 Confidential
• Tweeting started on December 10 and continues
• 237 Tweets to date
• 51 Unique Twitter Accounts
• 10 Dell Employees
• 8 Bloggers who attended event

8. OEM SOLUTIONS
Photos from Event
8 Confidential
Touring the EBC
Inside the T7500
Holt Discusses Bezels
Outside the EBCStreak Show and Tell
Gerhart Talks Custom BIOS
Bezel Close up
20+ pictures.
Video capture of entire event.

9. OEM SOLUTIONS
Blog Posts to date
9 Confidential
• Blades Made Simple – “Lessons Learned from Dell OEM Day”
• I was surprised by the knowledge of the Dell OEM’s team existence –
which I imagine is partially why the 8 of us bloggers were invited.
• Blades Made Simple – “Dell’s Super-Secret Society”
• On Tuesday I have the pleasure of joining a handful of other bloggers
in Round Rock, TX, to visit with one of Dell’s top secret societies – the
Dell OEM group. Okay, perhaps they aren’t that big of a secret, but I
didn’t know there was such a division.
• Geekazine – “Dell OEM Day: We Arrive in Austin, TX”
• Geeks Room – “Dell OEM nos invitó a Austin, Texas para introducirnos
en su servicio.”