"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications WICT

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Women in Cable Telecommunications WICT Southern California hosts the Wednesday Webinar Series and July 11, 2012 was "Using LinkedIn and Facebook to Advance" by Kerry Rego. She talked about consumer use of search engines, reputation management, social media marketing strategy, tools available, personal branding, professional use, and action items for leveraging social media.

Tecnologia Negócios

WICT Southern California
Wednesday Webinar Series
Presented by Kerry Rego
July 11, 2012

First Page of Search Results

85% never
get off the
first page!

-Internet
Reputation
Management

Data by
Compete, Jacob Nielsen, Optify
Image courtesy
InternetReputationManagement.com

Image courtesy of Reply MC
In a 2010 study by Microsoft & Cross Tab Market
Research, 70% of U.S. recruiters have rejected
candidates based on their online reputation though only
7% of Americans believe their online reputation affects
their job search.

Why is Social Media Important?
•Facebook 901m users
•Twitter 400m tweets/day

•YouTube 4b+ views/day
•LinkedIn 161m users
•Google+ 100m users
•Tumblr 16b pg/vws
Logos courtesy of Aquaticus

Social Media Daily Use

Infographic compiled and designed by Go-Gulf.com

7 Ways to Advance Business
Using Social Media Marketing
1. Enhance Branding & Awareness
2. Protect Your Reputation
3. Enhance Public Relations
4. Build Community
5. Enhance Customer Service
6. Facilitate Research & Development
7. Drive Sales & Leads

Where Do You Start?

• Goal
• Tools, Research
• Routine
• Measure
• Adjust
• Persist

Market Research

• WHO is the audience?
• WHAT is their preference?
• WHEN do they want to hear?
• WHERE are they?
• WHY are you there?

Leveraging Facebook
Edison Research &
Arbitron found 80%
of US social network
users prefer to
connect with brands
through Facebook

Image by Hubspot 27% of their time is spent on the News Feed!

Using Facebook for Business
1. Post frequently, once per day
2. Optimize Your Timeline as Storyboard
3. Ask Questions
4. Use Humor
5. PICTURES PICTURES PICTURES
6. Encourage Interactivity
7. Use Contests with Care
8. Use Calls to Action

Facebook for Personal Brands
1. Understand your privacy settings
2. Once it’s out, it’s OUT there
3. Use different tools for different
purposes
4. Encourage boundaries (redirection)
5. Turn on subscriptions
6. Interest Lists
7. NOTHING IS PRIVATE

Using LinkedIn for Business
1. Company Profiles
-products & services with recomm.
-status updates
-career opportunities
-network connections to company
-multimedia
7. Post Events
8. Advertising
9. Analytics

LinkedIn for Personal Brands
• Status Update
• Show Volunteer Positions
• Display Your Portfolio of Work, Apps
• Recommendations
• Advanced Search Functions
• Group Networking
• Answer Section
• Jobs Section
• Gather intel on Companies
• LinkedIn Today

QUESTIONS?

KerryRegoConsulting.com
Kerry@KerryRegoConsulting.com
Facebook.com/KerryRegoConsulting

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"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications WICT

1. WICT Southern California Wednesday Webinar Series Presented by Kerry Rego July 11, 2012

2. First Page of Search Results 85% never get off the first page! -Internet Reputation Management Data by Compete, Jacob Nielsen, Optify Image courtesy InternetReputationManagement.com

3. Image courtesy of Reply MC In a 2010 study by Microsoft & Cross Tab Market Research, 70% of U.S. recruiters have rejected candidates based on their online reputation though only 7% of Americans believe their online reputation affects their job search.

4. Why is Social Media Important? •Facebook 901m users •Twitter 400m tweets/day •YouTube 4b+ views/day •LinkedIn 161m users •Google+ 100m users •Tumblr 16b pg/vws Logos courtesy of Aquaticus

5. Social Media Daily Use Infographic compiled and designed by Go-Gulf.com

6. 7 Ways to Advance Business Using Social Media Marketing 1. Enhance Branding & Awareness 2. Protect Your Reputation 3. Enhance Public Relations 4. Build Community 5. Enhance Customer Service 6. Facilitate Research & Development 7. Drive Sales & Leads

7. Where Do You Start? • Goal • Tools, Research • Routine • Measure • Adjust • Persist

8. What Tools Support Your Goal?

9. GOAL

10. Market Research • WHO is the audience? • WHAT is their preference? • WHEN do they want to hear? • WHERE are they? • WHY are you there?

11. Social Media = Telephone

12. Leveraging Facebook Edison Research & Arbitron found 80% of US social network users prefer to connect with brands through Facebook Image by Hubspot 27% of their time is spent on the News Feed!

13. Using Facebook for Business 1. Post frequently, once per day 2. Optimize Your Timeline as Storyboard 3. Ask Questions 4. Use Humor 5. PICTURES PICTURES PICTURES 6. Encourage Interactivity 7. Use Contests with Care 8. Use Calls to Action

14.

15. How Do They Do It? • Listens to customers Encourages interactivity • Creates a brand story Creative & fun

16. Facebook for Personal Brands 1. Understand your privacy settings 2. Once it’s out, it’s OUT there 3. Use different tools for different purposes 4. Encourage boundaries (redirection) 5. Turn on subscriptions 6. Interest Lists 7. NOTHING IS PRIVATE

17. Using LinkedIn for Business 1. Company Profiles -products & services with recomm. -status updates -career opportunities -network connections to company -multimedia 7. Post Events 8. Advertising 9. Analytics

18.

19. LinkedIn for Personal Brands • Status Update • Show Volunteer Positions • Display Your Portfolio of Work, Apps • Recommendations • Advanced Search Functions • Group Networking • Answer Section • Jobs Section • Gather intel on Companies • LinkedIn Today

20. Action Items to Advance Your Personal Brand • Perform a vanity search • Own your own domain • Post original content (blogs) • Use social media appropriate for you • Set up a schedule to monitor • Complete your LinkedIn profile! Read more at http://bit.ly/StartRepMng

21. QUESTIONS? KerryRegoConsulting.com Kerry@KerryRegoConsulting.com Facebook.com/KerryRegoConsulting

Notas do Editor

Quiz: What are you using?

"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications WICT

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"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications WICT

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