Online Reputation Management

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Kerry Rego regularly speaks as a keynote presenter on how to use social media and social networking tools to enhance your online reputation. Her book "What You Don't Know About Social Media CAN Hurt You: Take Control of Your Online Reputation" (to be released in paperback November 2012) is a full length description and plan for action. http://kerryregoconsulting.com/blog/books/ If you would like to have Kerry Rego come to your location to speak on this subject, please contact her at 707-520-4572 to arrange her services.

Tecnologia

Online Reputation
Management:
The Tools to Help You
Protect Your Name

Kerry Rego Consulting

What Happens in Vegas…

…doesn’t stay there, thanks to social media.

In a 2010 study by Microsoft & Cross Tab Market
Research, 70% of U.S. recruiters have rejected
candidates based on their online reputation though
only 7% of Americans believe their online reputation
affects their job search.

First Page of Search Results

85% never get
off the first
page!

Internet
Reputation
Management

Data by
Compete, Jacob Nielsen, Optify
Image courtesy
InternetReputationManagement.com

4 out of 5
Consumers changed their minds about a
recommended purchase based solely on negative
information they found online.
- 2011 Cone Online Influence Trend Tracker

Web Items That Can Be Damaging

•Your photo
•Spelling
•Damaging info
•Duplicate names

Monitoring Tools
• Google Alerts
• Social Mention
• Klout
• Hootsuite
• Grader
• Twitter Search
• Hyper Alerts

Own Your Name

.net

misspellings

with a middle initial, if necessary

Own a Business? Map It

http://bit.ly/MasterListDirectories

Negative Posts
• How do you deal with it normally?
• Listen, respond, react
• Provide customer service & survey
• Collect reviews on the spot
• Don’t erase negative posts!
• Control is an illusion

83% of companies will face a crisis that will negatively
impact their share price between 20 and 30%, during the
next five years. (Oxford-Metrica)

Set up a Crisis Plan
•Plan procedure
•Document
•Mock exercise
•Train

Update Communication
Policy
• Add internet tools
• Communicate with staff
• Train for best practices
• Update legal wording

High Ranking Social Media
• Facebook Pages
• LinkedIn Personal Profiles
• Twitter
• Google Local/Places
• Manta (directories)
• Blogs
• Pinterest
• Slideshare
• YouTube

THANK YOU!
Kerry Rego Consulting
707.520.4572
www.KerryRegoConsulting.com
Kerry@KerryRegoConsulting.com

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Online Reputation Management

1. Online Reputation Management: The Tools to Help You Protect Your Name Kerry Rego Consulting

3. What Happens in Vegas… …doesn’t stay there, thanks to social media.

4. In a 2010 study by Microsoft & Cross Tab Market Research, 70% of U.S. recruiters have rejected candidates based on their online reputation though only 7% of Americans believe their online reputation affects their job search.

5. First Page of Search Results 85% never get off the first page! Internet Reputation Management Data by Compete, Jacob Nielsen, Optify Image courtesy InternetReputationManagement.com

6. 4 out of 5 Consumers changed their minds about a recommended purchase based solely on negative information they found online. - 2011 Cone Online Influence Trend Tracker

7. Have you ever Google’d yourself?

8. Web Items That Can Be Damaging •Your photo •Spelling •Damaging info •Duplicate names

9. Monitoring Tools • Google Alerts • Social Mention • Klout • Hootsuite • Grader • Twitter Search • Hyper Alerts

10. Own Your Name .net misspellings with a middle initial, if necessary

11. Own a Business? Map It http://bit.ly/MasterListDirectories

12. Negative Posts • How do you deal with it normally? • Listen, respond, react • Provide customer service & survey • Collect reviews on the spot • Don’t erase negative posts! • Control is an illusion

13. 83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years. (Oxford-Metrica)

14. Set up a Crisis Plan •Plan procedure •Document •Mock exercise •Train

15. Update Communication Policy • Add internet tools • Communicate with staff • Train for best practices • Update legal wording

16. High Ranking Social Media • Facebook Pages • LinkedIn Personal Profiles • Twitter • Google Local/Places • Manta (directories) • Blogs • Pinterest • Slideshare • YouTube

17. Early Nov 2012

18. THANK YOU! Kerry Rego Consulting 707.520.4572 www.KerryRegoConsulting.com Kerry@KerryRegoConsulting.com

Online Reputation Management

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