Context and empathy are two words that have become increasingly ubiquitous – and rightly so. But how much do you truly understand about those from distant lands? In this presentation I spoke about what it’s really like to live in South Africa and suggested how place might provide a context to influence our thinking and work.

1. anne
erry_
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Kerry-Anne Gilowey
Midwest UX, Grand Rapids MI
19 October 2013

2. A !"#p$% &"!'()*

3. I% 1989
“Gatting’s
batting for
blood!”

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JANE
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JACK
SON

10. YAN
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12. 1st world
problems
real
problems

13. South African
problems
1st world
problems
real
problems

14. *cough* shutdown *cough*

15. )( R$!%b*w N$#!*%

16. )( R$!%b*w N$#!*%
Diverse racial spread

17. )( R$!%b*w N$#!*%
Diverse racial spread
Early immigrants from all over

18. )( R$!%b*w N$#!*%
Diverse racial spread
Early immigrants from all over
Many religions

19. )( R$!%b*w N$#!*%
Diverse racial spread
Early immigrants from all over
Many religions
Eleven official languages

20. I’m not the average
South African.

21. From http://adrianfrith.com/2013/09/08/dot-maps-of-racial-distribution-in-south-african-cities

22. W( $r( r("*+r,(-.

23. “Do you see
yourselves as
African?”

24. TUNIS
MOROCCO
ALGIERS
TUNISIA
RABAT
TRIPOLI
CANARY ISLANDS
(SPAIN)
CAIRO
ALGERIA
LIBYA
WESTERN
SAHARA
MAURITANIA
NOUAKCHOTT
MALI
NIGER
EGYPT
SUDAN
CHAD
ERITREA
SENEGAL
THE GAMBIA
BANJUL
GUINEA-BISSAU
DAKAR
ASMARA
BURKINA NIAMEY
BAMAKO
FASO
BISSAU GUINEA
CONAKRY
FREETOWN
OUAGADOUGOU
KHARTOUM
NIGERIA
DJIBOUTI
N’DJAMENA
DJIBOUTI
BENIN
ADDIS
ABUJA
TOGO
ABABA
CENTRAL
PORTOSIERRA LEONE
GHANA
ETHIOPIA
NOVO
AFRICAN REPUBLIC
YAMOUSSOUKRO
MONROVIA
CAMEROON
LOMÉ
LIBERIA
ACCRA
BANGUI
CÔTE
MALABO
D'IVOIRE
YAOUNDÉ
DEMOCRATIC UGANDA
EQUATORIAL
REPUBLIC
GUINEA
KAMPALA
REP. OF THE CONGO
LIBREVILLE
RWANDA
KENYA
GABON OF THE
NAIROBI
CONGO
KIGALI
BURUNDI BUJUMBURA
BRAZZAVILLE
KINSHASA
TANZANIA
SOMALIA
MOGADISHU
DAR ES SALAAM
LUANDA
ANGOLA
LILONGWE
ZAMBIA
MALAWI
LUSAKA
HARARE
ZIMBABWE
NAMIBIA
BOTSWANA
WINDHOEK
GABORONE
MASERU
SOUTH
AFRICA
PRETORIA
MOZAMBIQUE
ANTANANARIVO
MADAGASCAR
MAPUTO
MBABANE
SWAZILAND
LESOTHO

25. F+r, f+r +w+*

26. Visiting London?
Yippee!

29. One hour and
seven minutes.

30. S/*pp!%0 $%& "/!pp!%0
From http://vizual-statistix.tumblr.com/post/61439209750/the-united-states-postal-service-usps-simplifies

31. From http://www.flickr.com/photos/antlers2/

32. Ou
rd
igi
t
al
h
ud
dl
e
From http://www.flickr.com/photos/antlers2/

33. Conferences?
What are those?

34. D',')+$ -'&)+.!(

35. I%#(r%(# +"$0( !% SA
41% of South
Africans have
internet access.
From http://www.ideate.co.za/2013/07/29/internet-usage-in-south-africa-weve-come-a-long-way-since-1992-infographic/

36. I%#(r%(# +"$0( !% SA
41% of South
Africans have
internet access.
That’s just over
20 million
people.
From http://www.ideate.co.za/2013/07/29/internet-usage-in-south-africa-weve-come-a-long-way-since-1992-infographic/

37. H*w &* w( ,*1p$r(?
From http://money.cnn.com/interactive/technology/world-internet-users/

38. H*w &* w( ,*1p$r(?
From http://money.cnn.com/interactive/technology/world-internet-users/

39. From http://www.flickr.com/photos/atomicshed/

40. From http://www.flickr.com/photos/atomicshed/

42. O
N
A
D
IN
K
AL
RM

46. B!0 %(w"!!!1!!

47. B!0 %(w"!!!1!!
This happened TWO DAYS AGO.

48. A -'ff(r(.) (!"."#*

49. M*b!.( !" 1$""!v(
From http://www.flickr.com/photos/nycviarachel/

50. M*b!.( !" 1$""!v(
Banking innovation
From http://www.flickr.com/photos/nycviarachel/

51. M*b!.( !" 1$""!v(
Banking innovation
“Please call me”
From http://www.flickr.com/photos/nycviarachel/

52. M*b!.( !" 1$""!v(
Banking innovation
“Please call me”
Prepaid is popular
From http://www.flickr.com/photos/nycviarachel/

53. M*b!.( !" 1$""!v(
Banking innovation
“Please call me”
Prepaid is popular
Airtime as currency
From http://www.flickr.com/photos/nycviarachel/

54. )( ,+rr(%# 2,/$%0( r$#(

55. Receiving
international payments
can be tricky.

56. B!" w#$" %&'( )" *'$+?

57. I’m a
content
strategist.

58. 1
AR A
EL F
TR AV
IDE
ND W

59. 2
Get ou
t of
your
comfo
rt
zone

60. 3
Get to know
your users

61. 4
Get to know
your wannabe
users

62. 5
Ask questions

63. 6
d
an
st e
er p l
nd eo
U
t p re
ha mo
t
ot
re an n
a
th
ke
li
a

64. 7
Find out what
you can learn
from other
places

65. 8
Don’t emp
hasise
OTHERNE
SS

66. anne
erry_
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Kerry-Anne Gilowey
kerryanne@augustsun.co.za