on creativity

1. On. Creativity.
Emanuel Martonca | ThinSlices
Iashington | 6th of September 2012
Art Installation by ROBERT STADLER
Creative Commons, Attribution, Non-commercial

2. Why
creativity?

4. Everyone is given a box.

5. But we all grow out of it.
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Because of fear.

6. 1 . 9 . 90%

7. What is it?

8. Creativity.
Innovation.
Thinking out of the box.

10. There is always another way.
Always.

11. Creativity is not magic.
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12. Creativity
is not only
about the
mind.

13. It is about behaviors & habits.

14. Leo Burnett
creativity

15. The Physical Impossibility of Death
in the Mind of Someone Living
12 mil. £

16. Balancing Elephant

17. Chairs.

18. Bridges

19. Tall buildings.

20. Book covers.

21. Fonts

22. 1.000.000 ways

25. Creativity is
not art.

26. Creativity is the process,
art is the result.

27. Creativity is an act
of discovery,
not of inventing
things

28. Discovery skills
Associating
Questioning
Observing
Experimenting
Networking

29. The question is more
important than the answer.
What?
Why?
Where?
How?
When?
Who?

30. “I have not failed.
I have just found 10,000
ways that won't work.”
Thomas Edison

34. “You can’t use up creativity.
The more you use, the more you have.” Maya Angelou

35. The hasn’t been
invented
yet.

36. How to …

37. Look outside.

42. Different is good.
Different means potential to differentiate.
Potential to differentiate means the possibility
to be unique.
Unique is where you want to be.

44. To create great work, here’s how you
need to spend your time:
1% Inspiration
9% Perspiration
90% Justification
George Lois

45. You cannot be creative if
you are not curious.
ABC
(Always Be Curious)

46. Inspiration is everywhere
Museums
Visual books The Internet

52. A committee will never come up with the big idea.
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53. Make your own
process
for driving creativity.

54. Go live in a big city.

55. Anyone can do this.
But not everyone is going
to do it.
This is your chance!

56. Art Installation by ROBERT STADLER
On. Creativity.
Emanuel Martonca | ThinSlices Creative Commons, Attribution, Non-commercial