1. The Order of the
Blood & the Blade
Birsch I Finch I Quarles I Rae
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2. {Dark Horse}
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3. Business Objective
Grow market share in “tap comics” to
surpass DC Comics and become
second in the market.
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4. “Tap Comics”
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5. Who owns tablets?
• 3 in 10 people in the U.S. own a tablet
• Used by all ages
• 61% of e-readers are female (Nielsen)
• Average HHI of e-readers is $75,000+ (Pew)
• 30% of those who use e-readers read more than 20
books per year; more than any other reader demographic
• Portable
• Instantly downloadable content
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6. Story time.
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7. SERIES ONE
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8. July.
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9. Meet Richard Kyle.
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10. Monday, April 9, 12 10

11. Meet Camilla Price. She’s a
reporter, charged with covering
Kyle’s presidential campaign.
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12. Kyle’s campaign is funded by
a group of
five wealthy individuals.
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13. 1. James Randall,Military Strategist
Alias: “General Gonzo”
2. Samuel Park, Chemist
Alias: “Dr. Death”
3. Molly Pratt, Engineer
Alias: “Iron Maiden”
4. Allen, Historian
Alias: “The Bookkeeper”
5. Preston Rhoads Powers, Venture Capitalist
Alias: “Rhoads”
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14. The Five are all part of
a fraternal order called The Order of
the Blood & the Blade.
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15. By the end of the first series,
Kyle begins to speculate whether
The Five are up to no good.
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16. SERIES TWO
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17. August.
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18. Kyle discovers that Dr. Death’s
corporation has discovered
a vaccine for ebola.
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19. Monday, April 9, 12 19

20. Monday, April 9, 12 20

21. Monday, April 9, 12 21

22. Monday, April 9, 12 22

23. He’s keeping the vaccine a secret,
and Kyle wants to know why.
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24. Kyle & Camilla work together to
try to understand The Five’s
mission.
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25. When The Five realizes that Kyle
could potentially leak their secrets,
they begin sabotaging his campaign.
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26. They threaten his family & his
campaign staff.
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27. They threaten
Camilla.
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28. SERIES THREE
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29. September.
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30. Kyle discovers that one of
Rhoads’ venture capital
endeavors is funding a new
natural energy resource.
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31. Rhoads is keeping the
resource a secret, even
though it could be the key to
Society’s oil independence.
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32. You guessed it... Kyle &
Camilla want to know why he’s
keeping the secret.
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33. SERIES FOUR
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34. October.
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35. Kyle learns that the Iron
Maiden has built technology
that can allow humans to
survive at unprecedented
submarine depths.
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36. Camilla is acting strange, and
Kyle isn’t sure why.
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37. Then he discovers that The
Five have been operating a
submarine headquarters.
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38. He starts to think that he should
disassociate himself with The Five,
but the election is drawing near
and he needs financial support.
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39. SERIES FIVE
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40. November.
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41. Unbeknownst to Kyle,
The Five has been preparing
to take over Society.
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42. They have vaccinated
chosen members with the
ebola vaccine, and are
going to release the virus
into Society.
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43. They are prepared to
assume oil independence
using their new natural
energy resource.
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44. They need Kyle to win the
election so that they can force
him to stage the takeover,
keeping The Order a secret.
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45. Camilla reveals that she is part
of The Order. She has been
using Kyle for information
about Society’s government
the entire time.
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46. Kyle is forced to join
The Order. If he doesn’t,
they will kill his family
and expose all of his secrets.
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47. Kyle is elected, and
The Order takes over Society.
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48. HISTORY
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49. The Age of Anxiety
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50. Monday, April 9, 12 50

51. Monday, April 9, 12 51

52. Monday, April 9, 12 52

53. The Number Five
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54. LAUNCH
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55. Monday, April 9, 12 55

56. Conventions
•October 11-14, 2012 (NY)
•March 1-3, 2013 (Seattle)
•Intimate conventions
•Heavy focus on comic books
•Attended by primary readership
•Future presence at San Diego Comicon could
occur concurrent with merchandising
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57. Advertising
•Distribute Newspapers/Flyers
•Campaign Posters & Buttons
•Facebook Page
•Twitter Feed
•Mock Campaign Website
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58. {Facebook}
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59. Monday, April 9, 12 59

60. {Twitter}
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61. APPENDIX
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62. Who is buying books?
• Average Age of Book Buyers: 42
• 65% of purchasers are female
• Baby Boomers purchased 32% of books in 2010
• 33% of Fiction purchases in 2010 were Romance or
Espionage/Thriller
• 27% of books purchased were through e-commerce
• 56% of book buyers read online magazines in 2010
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63. Conspiracy Theory
Web Traffic
• AboveTopSecret.com • InfoWars.com
Page Views: Page Views: 1.3 million/month
811,000/month (U.S.)
1.4 million/month (global) Age: 55-64, 65+
Age: 18-24, 55-64
Primarily Male
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