Leverage Collaboration for Innovation - Omaha SharePoint Saturday 2014
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This document discusses leveraging collaboration for innovation. It begins by noting that innovation and collaboration are top strategic priorities for CEOs and CIOs. It then discusses that innovation is about problem solving, working together across roles and organizations, and focusing on customers. The document provides examples of incremental and disruptive innovation. It emphasizes that innovation is not just the job of certain roles, but should involve management, employees, partners and experts collaborating together. The rest of the document provides tips and best practices for hacking innovations through considering the whole ecosystem, finding blind spots, focusing, getting diverse perspectives, and learning from innovation success stories.
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Leverage Collaboration for Innovation - Omaha SharePoint Saturday 2014
- 1. Leveraging Collaboration for Innovation 1 SharePoint Saturday | Omaha, NE October 2014
- 2. Welcome Kerry Dirks CSM, MCSD Manager Consultant SharePoint Solution Architect Sogeti USA 2
- 4. Innovation Is A Problem For Everyone • How can our business increase Profits ? • How can our business increase Growth ? Invention • How can our business improve Loyalty ? • How Entrepreneurship can our business improve Collaboration our Brand ? Because It’s Hyped As The Solution! 4
- 5. Executive Surveys 72% CEO’s site INNOVATION led growth as 1 of the top 3 strategic priorities 66% CIO’s from top-performing organizations see COLLABORATION as key to driving INNOVATION 5 Source: BCG (2010)
- 6. Agenda • The Basics • The Case • The Fundamentals • The Stories • The Hacks 6
- 7. What is Innovation “Innovation is finding a new and better way to meet your clients’ needs.” Tony Robbins 7 Source: 7 Forces of Business Mastery
- 8. Innovation is Problem Solving Invention Entrepreneurship Collaboration 8
- 9. Innovation is Elusive • It’s A Management Thing • It Requires A Special Degree (ie; MBA) • It’s Someone Else’s Job Role & Responsibility • It Consumes Too Much Time • It Consumes Too Much $$$ 9
- 10. Center of Innovation Invention Innovation Entrepreneurship Collaboration 10
- 11. Center of Innovation Invention Innovation Entrepreneurship Collaboration 11
- 12. It’s About Doing Things Differently 12
- 13. It’s About Working Better Together Management Employees Partners Experts 13
- 14. It’s About Your Mission & Vision 14
- 15. Build A Better Light Bulb Challenge 15
- 16. Characteristics of Innovation • Relevant • Messy Process • Customer Focused • Creative Ideas • Rebel Mindset 16
- 17. Types of Innovation #1 - Incremental 17
- 18. Types of Innovation #2 - Disruptive • Grace Choi – 3D Printed Makeup • Now at ~57,000,000 views 18
- 19. 19
- 20. Who, What, When … Disrupt Apple? 20
- 21. Agenda • The Basics • The Case • The Fundamentals • The Stories • The Hacks 21
- 22. Why Innovate 22
- 23. “Business As Usual” 23
- 24. “Business As Unusual” “Innovation is foresight with hindsight.” 24
- 25. Why Innovate Source: HBR.org (Sept 2014) Demand Forces U.S. Patent Applications (over last 50 yrs.) Global Startups (over last 50 yrs.) Global Economic Competition Increased From 100k to 600k Per Year Increased From 10M to 100M Per Year Alibaba (China) vs. Amazon (U.S) Success: Ability to manage uncertainties in new ways 25
- 26. Why Innovate Technology Forces 26
- 27. Why Innovate Social Forces 27
- 28. Why Innovate Internal Collaboration Forces Better team alignment and cross-group visibility Agile decision making Faster time to results External Collaboration Forces Greater awareness of partner, supplier and customer needs Improved response times for external collaborators Stronger vendor relationships 28
- 29. Why Innovate Eventually, Everybody Gets Dethroned29
- 30. Agenda • The Basics • The Case • The Fundamentals • The Stories • The Hacks 30
- 31. Fundamentals of Innovation 31
- 32. Build A Better Light Bulb Challenge Vision • Light without electricity Objectives • Provide stable power source • Reduce electrical bills Focus • Sunlight • Available recyclable materials 32 Boundaries • No electricity available • Sustainable • Low/No maintenance
- 33. Agenda • The Basics • The Case • The Fundamentals • The Stories • The Hacks 33
- 34. VS. Innovation Says … We can start with the same/similar questions And, end with totally different products. 34
- 35. GM Process 35
- 36. GM Results 36
- 37. Start With The Basics 37
- 39. The Results 39
- 40. VS. 40
- 41. Michelin PAX Tire System The Next Brilliant Idea • Early 1990’s • Run-Flat Tire • Invented TPMS • 125 Miles @ 55 MPH • Researchers, Designers, Engineers Partners, Competitors, Dealers Benefits • Safety • Affordable • Efficient & Convenient 41
- 42. Michelin PAX Tire System Blind Spots • Service Stations • Customer Experiences Source: TheWideLens Great Ideas Great Execution Great Distribution Network Customers $$$ Replacement Tires Service Stations Special Equipment Discontinued Tires In 2008 42
- 44. Moving Beyond Movie Rentals Beyond Movie Rentals 44
- 45. Moving Beyond Movie Rentals Using Big Data To Engage Customers 45
- 46. Innovation Is Ongoing “My dear, here we must run as fast as we can just to stay in one place. And if you wish to go anywhere, you must run twice as fast as that.” Lewis Carroll, Alice in Wonderland Keep Moving … Keep Swimming 46
- 47. Agenda • The Basics • The Case • The Fundamentals • The Stories • The Hacks 47
- 48. Hacking Your Innovations Consider The Whole Ecosystem 48
- 49. Hacking Your Innovations “Find Your Blind Spots” 49
- 50. Hacking Your Innovations Perceptions • Bugs in lights are not recommended Implications • May imply to clients that other areas of the operations are messy as well “Find Your Blind Spots” 50
- 51. Hacking Your Innovations Technology • Bugs in software are not recommended Implications • May imply that quality is lacking in other areas of development, etc. “Find Your Blind Spots” 51
- 52. Hacking Your Innovations “Diversity Is Key To Innovation” 52
- 53. Hacking Your Innovations “If you want to go fast, go alone If you want to go far, go together.” 53
- 54. Hacking Your Innovations “Focus” 54
- 55. Hacking Your Innovations “Focus” 55
- 56. Hacking Your Innovations “Force The Perspective” 56 Source: InstantShift
- 57. Hacking Your Innovations “Walk In Another’s Shoes” 57
- 58. Hacking Your Innovations “Learn To Be Vulnerable” 58
- 59. Hacking Your Innovations “Get Into Character” 59 Source: What Women Want
- 60. Hacking Your Innovations “Be The Ball” 60 Source: Caddyshack
- 61. Hacking Your Innovations “Where Are You” 61
- 62. Hacking Your Innovations “Identify Root Cause” 62
- 63. Hacking Your Innovations Define The Parameters/Boundaries • Time (Necessity) • Cost (Affordability) • Resources (Power, Materials) • Location (Remote, Populated) • Sustainability (Frugal) • Long-Term Maintenance (Dependable) • Markets (Target Audiences) 63
- 64. Money Is Helpful 64
- 65. Hacking Your Innovations Majora Carter redefined the field of environmental equality, starting with a local revitalization project called the “Sustainable South Bronx”. “Get A Dog” Source: TEDx 65
- 66. Hacking Your Innovations The co-founder of Friends of the High Line, Robert Hammond helped lead the effort to build an elevated park on an abandoned railway line in Manhattan. “Lookup To The Possibilities” Source: TEDx 66
- 67. Hacking Your Innovations For fun, defiance, beauty and to offer alternatives to fast food in a community where the “drive-thrus” are killing more people than the “drive-bys”. “Build Real Community” Source: TEDx 67
- 68. Build A Better Light Bulb Challenge Alfredo Moser's invention is lighting up the world. In 2002, the Brazilian mechanic found a way to light his house during the day without electricity Source: BBC “Change One Life … Then The World” 68 More Power Than a 50 Watt Bulb
- 69. Innovation 69 Source: ICIC
- 70. Innovation 70 In 1994, the director of Corporate New Ventures at Procter & Gamble asked the right question … “There has got to be a better way to clean a floor. Current mops are the cleaning equivalent of the horse drawn carriage – where’s the car?”
- 71. Innovation 71 A team of ethnographic researchers set out to watch how people cleaned their kitchen floors, and they discovered … • Most people swept their floors before they mopped • People assemble a system of largely unbranded products to get the job done • Mops worked mostly by the adhesion of dirt to the mop and people seemed to spend almost as much time rinsing their mop as they did cleaning the floor • People wore old clothes when they were cleaning because it was a dirty job
- 72. Innovation 72 They reviewed the videos back at the office and arrived at their epiphany moment … • Half of the steps related to cleaning the floor • Half of the steps related to cleaning the mop Source: Webrtcworld
- 73. Innovation 73 Source: Webrtcworld Lessons Learned … • Any new product or idea must delight the consumer • And it must actually work
- 74. Innovation - Swiffer 74 Source: Swiffer
- 75. Summary 75
- 76. Thank You Kerry Dirks Twitter …… @kerdirks LinkedIn …. kerdirks Blog ……….. kerdirks.wordpress.com Email ……… kerdirks@yahoo.com 76
- 77. Resources 77 • The Wide Lens: Book • Innovators DNA: Book & Web Site • Innovators Dilemma: Book & Web Site • Innovators Method: Book & Web Site • Innovators Solution: Book & Web Site • Innovators Prescription: Book & Web Site • A Liter of Light • Tesla Motors • Grace Choi – 3D Printed Makeup
Notas do Editor
- These terms have both been the buzz for quite some time. Especially w/SharePoint making it very easy to create collaboration sites Creating a site years ago used to take weeks, maybe months … now it’s condensed to a few minutes Is your business Innovative ? How do you manage Innovation ? Having a collaboration site is a great first step; but Innovation is more than just a site.
- Innovation is a focus of both CEO’s and CIO’s. It’s a priority. So, why aren’t more businesses considered innovative ?
- For the bulk of this presentation, we will examine the … The Basics of Innovation …
- Tony Robbins, is well known in the business world for his motivational series on the 7 Forces of Business Mastery. I like his definition of innovation; it actually sums up the challenge of innovation very well. Let’s unpack it new and better, similar to New and Improved, is subjective meet may mean to EXCEED depending on your market segment, target audience, or the gap from here to “1st place” you need to know your client or clients
- At it’s core, innovation is problem solving We have seen this cycle many times. Identify the Problem Do the analysis Develop Implement Evaluate And continue the cycle So, Innovation is Problem Solving AND so much more
- So, why are more businesses considered Innovative ?
- Innovation is at the center of 3 other great facets Invention Creating some new or different Entrepreneurship Passion with a purpose Collaboration Influencing and being Influenced
- The larger the intersection, the larger the potential impact of innovation More people creating new or different ideas More people passionate about their purpose More people influencing and being influenced
- Sometimes you have to make a leap … you have to go for it. No matter how much collaboration is involved … you may be the one to step out and take the plunge. There’s a cost to staying … Just like there may be a cost of leaping But, there’s also a benefit to staying … Just like there may be a benefit of leaping Innovation is about doing things differently … AND so much more.
- Innovation requires Collaboration from a variety of sources Management Provides the oversight, funding and the vision Employees Those that know the topic (whatever it is) best, can provide the best insight Partners Those businesses that share the same need for improvement that you do Experts Those that provide another perspective outside the normal flow of your business Innovation is about working better together … AND so much more.
- I have a few questions for you to think about How does your business communicate it’s mission & vision Thru Words, Actions or Both Do you understand WHY your business is a business What problems is your business trying to solve Is this common knowledge at your business Does the culture of your business support innovation Is failure OK at your business OR is failure encouraged and expected Do you celebrate innovation OR How do you celebrate innovation Does your business allow, encourage or expect you to attend webinars, conferences and user groups Does management see these opportunities as an Expense or something that can provide Value Innovation is about effectively communicating your mission & vision … AND so much more.
- In many ways … it’s simply about building a better light bulb. I have found that the best presentations are those with active participants So … Your challenge during the rest of this hour is … to build a better light bulb Write down your ideas on how you would build a better light bulb We will come back to this challenge throughout the presentation
- Innovation is about relevancy a camera zoom lens that really is a coffee cup this describes something about the person this would also spur conversations with others with similar interests a product or service sells because the client/customer identifies with it’s (views, beliefs, interests, etc.) Innovation is messy you have to be willing to get down in the dirt you have to be willing to struggle with failure, ideas, our perceptions and ideals and so much more from our history Innovation is customer focused identify your target audience persona what are their demographics, etc Innovation is being creative this is the toughest area of the innovation process this is one of the most misunderstood areas of the process Innovation is being a rebel rebel does not mean destructive rather, rebel means that we have to cross over the line of comfort to the wild side
- Incremental is about improving a product, service or process in increments based on long hanging fruit or ROI. ie; Product Adoption Life Cycle providing the features and functionality over a series of phases moving clients/customers from awareness, understanding, usage, value and finally to evangelist The iPhone and vehicle models are great examples
- Grace, a Harvard student, has a mission to disrupt the cosmetic industry. To provide the ability for every girl and women to select any color and easily print that makeup on an affordable printer.
- The truth about Disruptive Innovation is that it may cannibalize existing products or services. In the case of this cartoon script, don’t innovate just for the sake of innovating. Rather, intentionally innovate.
- As cartoonish as this slide looks … I think it paints a fairly accurate picture of the business world. Apple has been very successful with it’s iPhone, iPod, iPad, iWatch, etc. Every company is trying to replicate and one-up … So, it’s not so much the Who and What; but rather, When will another product or service disrupt your business ?
- There are 2 certainties in business … Change is difficult Not changing is fatal ‘Business as usual is no longer usual’ It’s like a business being trapped between a rock and a hard place.
- For too many businesses, this picture is all too familiar. Business as usual should not be the norm. Waiting for the next great idea to run over your business should not be acceptable.
- Rather, I would argue that this is a better picture of the future of business. Understanding where you have been Understanding where you area And, keeping your senses open and aware will keep your Business as Unusual 5 A’s - Alert - Aware - Anticipating - Aggressive - Agile
- Clients/Customers have new demands of products, services, experiences, etc. The world is changing The scope of your competition is changing Summary: New technologies and competitors are hitting the market place faster than ever. Your success requires an understanding of how much uncertainty you face and the ability to manage those uncertainties in new ways.
- In the game of King of the Mountain, eventually everybody gets dethroned. Power is easy to get … but, harder to use or keep. The truth is … eventually, everybody gets disrupted sooner or later. It’s simply a matter of time. Two certainties either you disrupt your own business; or, someone will do it for you There’s a different mindset between the one at the top and the one at the bottom.
- [Reminder] After this slide, we get back to our Light Bulb. Four Keys to Innovating Objective … know WHY !! What is the BIG IDEAs What’s the VISION GET IN TOUCH WITH YOUR WORLD Focus … know WHERE !! Where is the impact zone ie; Product, Service, Process, System SAY YES; SAY NO Intensity … know HOW !! How much risk How much disruption GET HUNGRY FOR WILD IDEAS Boundaries … know WHO !! Know your audience Their likes and dislikes Their fears - PUNISH INACTION
- How does GM define value ? From whose perspective is value derived ? How about your own business ?
- TESLA starts with a chassis, 2 axles and 4 wheels just like GM; but, then something happens.
- Everything inside the body of the vehicle is not only innovative but revolutionary. Actually, just yesterday, TESLA announced two (2) new features DUAL motors; 1 motor on each axle the result is unprecedented speed as well as efficiency AUTO-PILOT park your vehicle on the driveway, get out and the car will practically park in the garage for you
- This is the TESLA Model S; all electric vehicle
- The products and services of a business resembles and personalizes the culture of that business to the outside world. It’s ultimately your brand we’re talking about. Every product … Every service Speaks volumes about WHY your business exists WHY it believes WHAT it believes AND, if you, as an employee also believe, then you will continue to work for that business. AND, if I believe WHAT your business believes, I will want to buy one of their vehicles.
- In the early 1990’s, Michelin was ready to make it’s mark in the tire industry it had collaborated with experts to verify it’s product quality it had built relationships with other key stakeholders in the industry it would provide customers with more safety on the road
- Great Idea Execution Distribution No So Great Service Value (as perceived by Service Stations and Customers)
- What’s interesting to note about this tale of two businesses is … - That in 2000, Reed Hastings, the founder of a fledgling company called Netflix, flew to Dallas to propose a partnership to Blockbuster CEO John Antioco and his team. The idea was that Netflix would run Blockbuster’s brand online and Antioco’s firm would promote Netflix in its stores. Hastings got laughed out of the room. We all know what happened next. Blockbuster went bankrupt in 2010 and Netflix is now a $28 billion dollar company, about ten times what Blockbuster was worth. - A 2nd point here is that Oil and Water do not mix; the innovative energy that created BlockBuster is diametrically opposed to that of Netflix … and I am sure ego is mixed in there somewhere.
- Netflix is moving beyond movie rentals to movie originals like the likes of House of Cards Orange is the new Black
- NETFLIX signed a 4 year agreement with Adam Sandler to produce 4 movies. NETFLIX mined it’s customers movie usage and found an interesting statistic - Adam Sandler movies are watched over and over again Will it be a success ? … time will tell.
- One thing we know for sure … Innovation is here to stay The Business as Usual rules of the game have changed
- The new economy is all about relationships ... When you look at your business Who are the producers Who are the consumers Who is influencing Who is being influenced Who are your peers Who are the experts
- A blind spot is anything we don’t see that may be life threatening to your business. Common Blind Spots We are working on a project but we just can’t see the options We fail to consider or see the obvious We miss a key requirement, financial fact or audience factors We need more leadership or technical training We need to understand a process better as it’s just a black hole right now There are numerous examples … What blind spots does your business have ?
- PERCEPTION really IS everything … At first glance, how are you presenting your business or yourself to your clients Story I was at a popular coffee shop recently, ordered my drink and sat down to listen to music, etc. I looked up and saw bugs in the light fixture Lessons Learned customer service and experience does not stop at the order counter if the light fixtures aren’t clean, what else isn’t clean ??
- PERCEPTION really IS everything … And the same holds true for software … Technology Implications
- Those who are passionate like you who are from other areas of the business who are from other countries, geographies, etc. who have varying opinions, interests, backgrounds, etc. who are NOT like you
- The lesson learned … In addition, 25% of innovation requires assistance from outside your business. Why? You need someone … to question the conventional bureaucracy, policies and procedures to have a fresh perspective, fresh ideas, fresh skills to the table
- You may be losing focus IF - There’s too much stuff on your plate Your attention is elsewhere Wrong priorities Focus is having the confidence and insight to know when to say Yes; and, when to say NO Maybe you need to bring others into the conversation. … to help you see the Forest from the Trees
- You may be looking right at it but you can’t see it. Too close or Too far away. Adjust your focus on the Problem Challenge Opportunity Objectives
- We need to get a perspective. This is called “Forced Perspective” … when a scene or picture is manipulated. This is a great example of how we need to look at things from Another angle From someone else’s perspective Review a process From the eyes of your clients What do they like or dislike
- The best way to experience the pain, the beauty, the opportunity and the challenges of your situation is to get INTO IT ... What are your senses telling you … ?
- We are not ready to innovate, until we are ready to be free. - free to express our interests, our passions, our dreams. Our biggest challenge with innovation is the fight we have with ourselves. We struggle with failure. We struggle with performance. We are not ready to innovate, until we are ready to be vulnerable with others. When we share our creative ideas with others, we then provide them license to share their ideas.
- More fully understand the joys and pains of your clients/customers by engaging and investing your emotions into the product, service, process and experience.
- Another great example .. More fully understand the joys and pains of your clients/customers by engaging and investing your emotions into the product, service, process and experience.
- Be truthful about where you are right now. Understand where you have been Get your bearings on the context and conditions of your current environment AND Then move forward
- As Innovation is at the core of Problem Solving, it is crucial to understanding the ROOT or ROOTS of the problem. Get to the truth before moving on. Get agreement from others on the truth before moving on.
- Boundaries are crucial for projects and their crucial for innovation. Let’s look at the many areas that resemble the boundaries for your Innovation process.
- Money ? What Money ? So what if you don’t have much money ? Passion is actually of more value then money Understanding is actually of more value than money And, all of the other things we talked about earlier are more important than money
- Majora had a dog she took for walks everyday. On this one day, the dog went running thru a rundown section of the South Bronx that led her to a river front she never knew existed. It was there that she found her inspiration that changed her life. It was that day she got a chip on her shoulder that is still driving her passion for environmental sustainability across this nation. Create a ‘Cause’ NOT a Business Causes ignite people Causes connect people thru identities Causes build relationships Causes build trust Causes change people’s lives
- Robert saved an elevated track section of New York and transformed it into a Green Park With the High Line almost finished, additional innovative ideas are in the works as well Get a chip on your shoulder Create a ‘Cause’ NOT a Business Causes ignite people Causes connect people thru identities Causes build relationships Causes build trust Causes change people’s lives
- Ron saw an opportunity to impact an entire community with healthy gardens. The idea was a success. Other groups are taking a hold of this idea and implementing it across the nation. They not only consist of gardens but also flowers and shrubs. People wake up in the morning, step outside their door and realize their entire block was transformed over night. Get a chip on your shoulder Create a ‘Cause’ NOT a Business Causes ignite people Causes connect people thru identities Causes build relationships Causes build trust Causes change people’s lives
- Alfredo, a Brazilian mechanic, needed a way to light up his house with a more consistent source … the sun. Though a series of experiments, he was able to identify that light refracting through a clear bottle of water would produce the equivalent of a 40-60 watt bulb. Innovation can be Simple Sustainable Cheap Impactful Fun The original idea was very personal. Now, with the help of the internet; people from all over the world know about this invention and it’s changing their lives and the lives of those in their community.
- If you search Bing or Google related to Innovation Management, you will find many screenshots resembling something like this process. You start with a Market Need Identify a Topic Generate Ideas …
- P & G uses a process similar to the prior screenshot. They also understand the importance of bringing in experts who specialize in Innovation. Their big idea/question was … “There has got to be a better way to clean a floor” It all began with ONE question !
- P & G and their expert researchers interviewed 16 home owners to understand how they clean their floors they documented everything they videotaped everything And they discovered … (see bullets)
- And they learned two things … (see bullets)
- The result … was the Swiffer !
- The truth about innovation more often than not is ... that it takes time … time to involve others … time to understand the whole process from start to finish … time to ask why and why not