3. Why?
Coconut Shake
• Quench thirst
• Hot weather
• Cooling/Refreshing
ChicKEN
• Because Arisan is too expensive
• Alternative
4. Feature & Benefit
Coconut Shake
• Add ice-cream
• People will buy/Looks attractive
• Alternative to ice-cream lovers
ChicKEN
• Different kinds of sause
• More flavor/Not boring
5. Price
Coconut Shake
• RM4.00 + RM1.00 (Ice-cream)
• Cost of coconut/ice/ice-cream/Social economic status of Taylors
students
ChicKEN
• 5 small drumstick pcs for RM5.00
• Cost of chicken/sauce/service