Examining the Product Owner Role

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As with everything else related to agile, the nature of the Product Owner role, and whether it is needed at all, depends a great deal on context. As teams discover this, it leads to some common questions: What do Product Owners Really Do? Do we even need Product Owners? Join Kent to examine the Product Owner role and attempt to answer the above questions. He’ll share his experiences and give you a chance to share your perspectives with each other. By the end of the session, you'll have more insight into the Product Owner role and how it applies (or not) to your situation. This includes an understanding of common organizational models for product owners (including what part of the organization they fit in), how to determine appropriate product ownership responsibilities for your situation, and whether you need Product Owners to have successful product ownership.

Software

Examining the
Product Owner Role
Kent J. McDonald
@beyondreqs
www.kbp.media/go/product-owner/

Agenda
A brief history
What do Product Owners Do?
Where do Product Owners Fit?
Do we need Product Owners?

Make Sure Decisions are Made
MAKE SURE
DECISIONS ARE
MADE

Identical Twins
Product
Manager
Product
Owner

Fraternal Twins
Product
Manager
Business
Analyst

Triplets
Product
Manager
Product
Owner
Business
Analyst

If you remember nothing else…
Make sure
decisions are made
19
Product Ownership
> Product Owner
Outcome over
Output
Build a Shared
Understanding

Photo Credits
Slide Photo
A Brief History bigstock-Super-manager-76947329.jpg
What do Product Owners Do? https://unsplash.com/@cathrynlavery
Where do Product Owners Fit? https://unsplash.com/@alejandroescamilla
Do we need Product Owners? https://unsplash.com/@punttim
If you remember nothing else https://unsplash.com/@dnmgns
Photo Credits https://unsplash.com/@chancema

Kent McDonald
kent@kbp.media
@beyondreqs
www.kbp.media/go/product-owner/

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