The document discusses Kentico's dual-rail strategy of developing both Kentico EMS and Kentico Cloud side-by-side. Kentico Cloud is positioned as a cloud-first digital experience platform for agencies and clients, while Kentico EMS focuses on robust, scalable features for digital experiences, content management, e-commerce, and online marketing. Upcoming releases of Kentico 11 and 12 will add new email marketing and ecommerce capabilities to Kentico EMS. The roadmap also includes initiatives around GDPR, technology partnerships, and a commerce-first platform.

1. Kentico Virtual Roadshow
The future of Kentico EMS
and Kentico Cloud

2. The world has changed!

3. Today,welivein
a multi-channel world

4. Companies go through
Digital Transformation

5. Software Architecture Moves from Monoliths
towards Microservices

6. CMS needs to adapt

12. Rethinking Content Management

13. True SaaS Microservices
architecture
Omnichannel
experiences
Smart
technologies
CMS of the Future

14. Kentico Cloud
the cloud-first digital experience platform
for agencies and their clients

15. Content Hub

16. Headless CMS

17. Unlimited Scalability

18. Personalized Experience

19. Demo

20. 2015
Content
Production
2016
Headless
CMS
• Delivery API
2017/H1
Cloud-first
CMS
• Asset library
• Modular content
• Dynamic segmentation
• Developer productivity
• Content localization
2017/H2
Cloud-first
DXP
• Content
management API
• Webhooks
• Content type
inheritance
• Smart
personalization
• Content
recommendation
• Productivity and
usability

21. Going Beyond Pure Headless CMS

22. Demo

23. Start Using Kentico Cloud Today!

24. Kentico Cloud Gaining Traction
• 50 partners signed up for the Early Partner Program
• Several websites live – see www.kenticocloud.com/case-studies
• Several enterprise deals closed

33. https://www.youtube.com/watch?v=YlpGWCizdvU&t=1921s

34. https://kenticocloud.com/blog/powering-alexa-with-kentico-cloud

35. What does it mean to me?

36. • Content-oriented projects (e.g. blogs,
micro sites, brochure sites, …)
• Content hub
• Omnichannel content publishing
• Single Page Applications
Kentico Cloud
• Multilingual websites with complex
content governance requirements
• Websites with advanced marketing
requirements
• Intranets, portals and membership sites
• E-commerce stores
Kentico EMS

37. Kentico Cloud
Kentico EMS

38. Kentico EMS

39. Dual-rail Strategy
• Developing Kentico EMS side-by-side with Kentico Cloud.
• No plans to cease Kentico EMS development or support.
• Kentico 11 release currently planned for November 29th, 2017.
• Kentico 12 release currently planned for November 2018.

40. Vision
Robust, scalable and interoperable Digital Experience Platform
with content management, e-commerce and online marketing
features.
Concentrates on excellent usability and feature simplicity
for increased effectivity and productivity.

41. Evolution
Kentico 7 (2012)

42. Evolution
Kentico 8 (2014) – UI Redesign

43. Evolution
Kentico 9 (2015) – MVC, Continuous Integration
Kentico CMS
Administration
Kentico
Database
MVC
Application
Developers
Source Control
Build
Testing

44. Evolution
Kentico 10 (2016) – Responsive images, Contact profiles, Campaign journey, Scalability

45. Kentico 11

46. Email marketing
205 B e-mails / day
2.4 M e-mails / sec
82% B2B and B2C
using EM technology
Poor usability of
existing solution

47. Solution
NEW E-mail marketing
• Visual email builder
• Cost effective alternative to specialized e-mail marketing tools
• Leveraging potential of CMS-first solution
Features
• HTML templates
• Drag & drop widgets
• Custom widgets
• Preview
• ‘View in browser’ support
• Personalization by Contact group and Persona
• A/B testing
• Plaintext
• CSS inlining
• Macro support

48. Demo
E-mail marketing

49. E-commerce
10% YoY growth 48% organic traffic 88% expect
personalized
experience

50. Solution
NEW E-commerce
• Solid EC solution w/ flexible customization model
• Critical SMB B2C EC features out-of-box
• CMS-first and EC-first platform for complex MEB EC projects
Features
• Decimal support
• Tax calculations
• Customization model
• Product catalog categorization
• Gift cards support
• Multiple coupons per order

51. Try Kentico 11 BETA!
bit.ly/k11beta

52. Roadmap
Milestone 3
• GDPR – General Data Protection Regulation
• E-commerce
• Google Analytics Ecommerce tracking
• Delayed capture
• Faceted search using Azure Search (UserVoice)
• Widgets support for Kentico MVC (UserVoice)
• Technology Partnership Program
• CMS-first & Commerce-first platform
• Salesforce CRM
• Marketo

53. Takeaways
• Kentico Cloud is ready for your projects - will quickly evolve into a complete cloud-first DXP
• Kentico 11 is going to bring new Email marketing and E-commerce
• We continue developing Kentico EMS and Kentico Cloud side-by-side

54. Join us for Autumn
Kentico Roadshow!
Sign up today for free at Eventbrite:
https://www.eventbrite.com/o/kentico-software-10506868824

55. Thank you!