Thinking Outside To Achieve Operational Excellence

THINKING OUTSIDE TO OPERATIONAL EXCELLENC
LEVERAGING STRATEGY DESIGN + DELIVERY

LOGICAL HEURISTICS
is a top tier strategy design and delivery
company focused on digital innovation.
We deliver consistent client business
value realization in the areas of
Operational Excellence, Experience
Design and Innovation. We offer our
unique and proprietary leading practices
frameworks and methodologies based on
logical and heuristics models.
The result?
Increased rate of success for our clients’
digital growth initiative and innovation
journey.
Austin Area, TX
CONFIDENTIAL | All Rights Reserved 2018 | L O G I C A L H E U R I S T I C S

WHY WE BANDED TOGETHER
THE HUGE MARKET OPPORTUNITY GAP
Our Background and Development
Our Strategy Practitioners trace their roots and
professional development to the world’s most beloved
management and technology consulting brands (e.g.
Accenture, IBM, EMC, Deloitte, Gartner).
Client Value
And yet, we identified a gap in the market: most
companies lack the sustainable engine for growth and
innovation.
Our Thoughts. Our Voice. Our Actions.
We feel now is our time. We have developed our own
voice, thought leadership and value realization IP. We
are in a strong position to add innovative and lasting
business value to our client engagements.

ONE ENGAGEMENT TEAM, END-TO-END
LOGICAL HEURISTICS TEAM

WE ARE ONE TEAM
THE ENGAGEMENT LEADERSHIP TEAM
Madhu Gaganam
Chief Digital Strategist
Digital Innovation
Global Delivery and Execution
Industry 4.0/Smart Manufacturing
Vihar Rai
COO
Product Development
Cyber Security
Identity Management
Ken Polotan
CEO
Engagement Management
Revenue and Growth
Strategy and Transformation

WE’RE NOT BUSINESS AS USUAL
WHY ENGAGE LOGICAL HEURISTICS?

WHAT MAKES US DIFFERENT?
OUR CORE VALUES AND BELIEFS IN ACTION
Strategy Is Job #1
We believe that a compelling and socialized
strategy precedes everything in regard to
business transformation. Strategy must design a
target state that articulates specific business
goals and objectives.
Technology Is A Business Enabler
Technology is a means to an end. And that end is
the Future State - an ideal outcome where
business value is realized and delivered.
Pioneering IP
We have developed a patented leading practice
framework and methodologies based on
formalized and structured heuristic models.
LHBalance™ enables us to view your company
as a holistic business ecosystem.
Value Realization
As your trusted advisor, we are passionate and
have a strong commitment to value creation. This
is why we consistently articulate and deliver value
at pivotal milestones during engagements.

WHAT MAKES US DIFFERENT? (cont’d)
OUR CORE VALUES AND BELIEFS IN ACTION
People Centric Transformation
The H Factor. We believe that people are the
critical success factors when it comes to driving a
sustained digital transformation initiative. Culture
and leadership do matter.
Co-Creation
Let’s start with this: you are the expert in your own
business. We present ourselves as humble
servants. Our approach is to generate meaningful
conversations. We use facilitation so we can
mutually generate actionable insights.
Hybrid Digital Leadership
Business transformation is highly nuanced.
Change events are complex. Our Digital
Practitioners possess multi-disciplinary
capabilities in business, technology and design.
Deep Domain Expertise
As seasoned advisors and consultants, our Digital
Practitioners have acquired expertise in strategy
and innovation, vertical/industry and technology
products and services.

BY RELENTLESSLY ADDING VALUE TO YOUR BUSIN
HOW DO WE MAKE AN IMPACT?

GETTING UNKNOWNS TO KNOWNS
YOU CANNOT RESOLVE WHAT YOU CANNOT SEE
LOGICAL
PROCESS
TECHNOLOGY
DATA
HEURISTICS
BELIEFS
MOTIVATIONS
ASPIRATIONS
VALUES
BEHAVIOR
LEADERSHIP
CULTURE
PEOPLE

THE BUSINESS INNOVATION VALUE WAVE
OUR VALUE PROPOSITION: HIGH IMPACT, HIGH VALUE
Operational Excellence
Value Creation
Bottom Line Impact
Cost reduction and optimization
Experience Design
Value Capture
Topline Impact
Increased revenues due to customer
retention and acquisition
Innovation
Value Proposition
Bottom and Topline Impact
Digital platform creates exponential growth
Time
Value/Growth

Maturity Assessments
The goal is to demonstrate to the business leadership the degree and
maturity of their organization’s implementation processes.
Change Readiness
Managing change is one of the key drivers of team and organizational
transformation success. The goal is to determine the level of
preparedness of the conditions, attitudes and resources, at all levels in
a client’s business ecosystem.
YOUR BUSINESS IS AN ECOSYSTEM
OUR BALANCED PERSPECTIVE LOOKS AT BOTH LOGICAL AND HEURISTIC MODELS
Our Secret Sauce
At Logical Heuristics, we look at your business ecosystem with a
balanced and holistic (LHBalance™) perspective. We see people as the
core and critical success factor in digital innovation. We call this “culture-
led” transformation.
PEOPLE
PROCESS
TECHNOLOGY
DATA

OUR ENGAGEMENT METHODOLOGY
DIGITAL STRATEGY AND DELIVERY
InnovationExperience
Design
Operational
Excellence
0. Project Initiation 1. Envision Opportunities / Target State Design
2. Establish Baseline / Current State
Analysis
3. Design and Develop Strategy Deliver Benefit and Value Realization
STRATEGY DESIGN STRATEGY DELIVERY
☞ Set the foundation for a successful
engagement that is delivered on
time, within budget and meets the
anticipated objectives
Outputs/
Outcomes
☞ Industry Visions ☞ Personas / Customer Journeys
☞ Digital Commerce Vision ☞ Minimum Viable Product(s) or MVP
☞ Business Capability Model
☞ Ecosystems – Partnership and
Sourcing Model
☞ Innovation Opportunities ☞ Future Delivery and Org Model
☞ Success Criteria & Metrics
☞ Technology Principles
☞ Gap Assessment
☞ Current State Baseline
☞ Recommendations
Innovation Initiatives and Strategy
☞ Roadmapping
☞ High-Level Prioritized Initiatives
☞ Prioritised Business Model / Capabilities Proposition
☞ Technical Reference Architecture
☞ Target Delivery Model
Transformation Roadmap
☞ Roadmap Executive Presentation
☞ Case for Change
☞ Risks and Mitigation Plans
� Identify stakeholders to form
understanding of the Digital
Strategy objectives, business
drivers and requirements
� Design and socialize data
collection, storage and analysis
processes and procedures
� Agree on status reporting
cycles, audience and templates.
� Set up Governance,
Stakeholder mapping and
Project Team
� Socialize Trends
� Define Business Vision
� Define Principles
� Identify Opportunities
� Define Success Criteria
� Define Metrics
� Define Strawman Digital
Strategy
� Define Future
Capabilities –B2B /
B2C
� Identify Personas
� Describe Customer
Journeys
� Model Future
Ecosystem
� Define Organization
Model
� Define Delivery
Success Criteria
� Define IoT
Opportunities
� Develop Conceptual
Technical Architecture
� Establish Current State Maturity
Baseline
� Fit Gap Analysis between current
and future state for Customer
Experience Design, Operational
Excellence and Innovation
� Consolidate improvements into a set of
common initiatives
� Prioritization of Initiatives
� Formalization of Strategy with High level
� Reference Architectures
� B2B/B2C Use Case references
� Business Model / Capability
propositions
� Process, People, Tools and
Technology change
management / transition
delivery models
� Develop Transformation Roadmap
Design and Implementation
� Requirements Confirmation
� Market Scan
� Sourcing Strategy Confirmation
� RFP Development
� Competencies and Skills
� Security and Risk Management
� Organizational Change
Management
� Benefits Realization
� Vendor Management
� Program Oversight / IRV

HERE’S WHAT WE CAN DO FOR YOU
WHERE DO WE START?

OUR ENGAGEMENT ROADMAP
FULL INNOVATION LIFECYCLE: FROM STRATEGY DESIGN TO DELIVERY
Digital Value Summit (DVS)
Part presentation, part workshop, this session is aimed at the client
Executive Leadership. Goal is to understand Digital Strategy, it’s
impact and value add to the business. Duration: 2-3 days (est.)
Digital Strategy and Transformation
This is our core service offering. Activities include Current
State Assessment, Future State Design, Gap Analysis and
Roadmapping. Duration: 10-12 weeks (est.) Strategy Execution (PPM/QA)
During implementation, we can provide advisory services
via Program/Project Management and Quality Assurance
(PPM/QA). This is to ensure that Future State business
value is realized with goals and objectives met. Duration:
Variable.
Independent Review and Validation (IRV)
This is a periodic advisory service offering. Our team will
conduct project review, monitoring, feedback and
recommendation at regular intervals for the whole
implementation stage. Duration: Variable.
Fractional CDO
We will provide a Chief Digital Officer (CDO) to jump start your
digital innovation journey. Excellent option for clients when building
Digital or Innovation Hub within the company. Duration: Variable.
Legend:
Strategy Design
Strategy Delivery
Digital Business Agile
Enterprise and High
Performance Culture
Innovation
Engine

DIGITAL DISRUPTION IS EVERYWHERE
WHAT’S HAPPENING IN THE RETAIL INDUSTRY?

RETAIL TRENDS AND INSIGHTS
E-COMMERCE SALES ARE ON THE RISE

OPERATIONAL EXCELLENCE FOR RETAILERS

FUTURE PROOFING YOUR RETAIL BUSINESS
Digital Customer
The Digital Customer is a
Connected Customer. They
demand engagement 24x7. The
look for hyper personalized
experiences in an omni channel
world – offline or online. They are
also device agnostic. Most
importantly, they would only
engage with brands they trust.
Mobile
A study shows that 82% of
customers use their cell phones to
learn more about products and
compare pricing while their at the
store. Mobile, coupled with social
media, has also given rise to the
Voice of the Customer (VoC).
Consumers are now in charge
more than ever. Let’s not forget
mobile ordering and payment.
AI
Artificial Intelligence (AI) is
grounded in both Big Data and
Smart Automation. AI will be able
to understand customer
preferences and anticipate their
needs. In today’s world, retail is all
about ”hyper personalization.”
IoT
There are 6.4B IoT devices at the
present time. This number is
expected to jump to 50B by 2020.
Price of sensors keep coming
down. Sensors will be sending
buying behavior data that
marketers can harvest and
analyze to improve marketing
campaigns. More connected
homes. And connected pets.

RETAIL TRENDS AND INSIGHTS (cont’d)
AR/VR
A key customer challenge in
online shopping is being able to
“experience” the object of their
desire. Augmented/Virtual
Reality (AR/VR) is poised to
solve this problem. Just imagine
being able to drive a car or visit a
new home without leaving the
comfort of your home.
RFID
Radio Frequency Identification
(RFID) is enabling retailer to track
product items down to the SKU
level and generating powerful
analytics. Merchants are now
able to track inventory status,
shipping, item popularity and
shopper movement.
Facial Recognition
It’s now available on the recently
released iPhone X. Samsung is
working on a similar technology.
Intel security just released an app
that uses facial recognition to
access websites, from the desktop
to the cell phone. No more
memorizing passwords that can be
forgotten or hacked.
3D Printing
As 3D printing becomes more
cost-effective, retailers will have
to add services to their portfolio.
Many retail sectors will be
impacted as they move to print
their own products and
personalize them for customers.

RETAIL TRENDS AND INSIGHTS (cont’d)
Smart Beacons
Another smart way to engage
customers: beacon technology.
Smart beacons work with
Bluetooth technology. It alerts
retailers when customers are in
the vicinity of their store or
signage. Retailers can them
communicate with them (e.g.
sale, promos) at a targeted time
or range.
Drone Delivery
China is doing it. Amazon is
doing it. Merchants should be
considering it. According to the
FAA, approximately 10M drones
(Unmanned Aerial Vehicle of
UAV) would have been sold in
2017. Have you heard of QuiQui
(quiqui.me)? It’s the drone
delivery service based in San
Francisco. With their app, they’re
able to deliver pharmacy items at
the push of a button.
Gamification
Brands are leveraging game
theory and principles to improve
customer loyalty. Badges, levels
and leader boards are samples
that consumer brands are tapping
to retain customers. Starbucks
app has the best model with its
tiered level of rewards based on
purchases.

Thinking Outside To Achieve Operational Excellence

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