Search Developer Summit 09

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Kenny Hyder

Presentation for Jane & Robot's Search Developer Summit - Open Source SEO

Tecnologia

Developer Summit: Open Source Stack
Presented by: Kenny Hyder
Senior Consultant, Position Tech

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Open Source

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Benefits of Open Source
• Easy to work with

• Large Support Communities

• Lots of Plugins& Tools Available

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Downside of Open Source
• Designed for Usability, Not Search

• No support line

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Quick & Dirty Tricks

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Quick & Dirty Tricks for Open Source
Title Tags
• Heavily weighted by search engines
• Easy to implement/supported plugins for most frameworks
• Apply global rules for product & category pages

Guidelines:
• Limit to 69 characters INCLUDING spaces, best around 64-65 char.
• Place keyword in front
• If you use branding terms, place in back of title

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Quick & Dirty Tricks for Open Source
URL Structures
• Keyword Relevancy in URL adds to SEO
• Easy to implement with mod_rewrite and/or plugins
• Apply global rules for product & category pages

Guidelines:
• DON’T SPAM YOUR URLS!
• Use hyphens instead of underscores
• ex. http://domain.com/category/name-of-product.php

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Quick & Dirty Tricks for Open Source
Navigation
• Good Navigation = Good Indexing
• Search Engines get to everything on your site by how you link to it

Guidelines:
• Always use text based navigation
• For drop downs, use CSS, not JavaScript controllers
• Use relevant keywords for anchors
• Use server side includes for fast changes

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Quick & Dirty Tricks for Open Source
XML Sitemaps
• Jump Starts the Indexing Process
• SUPER Easy to Implement

Guidelines:
• Include all the fields
• Validate

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Tools

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Tools: Wordpress

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Tools: Wordpress
All in One SEO Pack

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

$Tools: Wordpress Permalinks <IfModulemod_rewrite.c> RewriteEngine On RewriteBase / RewriteCond%{REQUEST_FILENAME} !-f RewriteCond%{REQUEST_FILENAME} !-d RewriteRule. /index.php [L] </IfModule> Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder$

Tools: Wordpress
Alt Text

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Tools: Wordpress
Robots Meta

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Tools: Wordpress
Others
• XML Sitemaps
• Top 10
• Related Posts
•Feedburner
• Social Bookmarking
• SEO No Duplicate

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Tools: Wordpress
Thesis Theme

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Tools:Drupal

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Tools:Drupal
SEO Checklist

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Tools:Drupal
Others
• Meta Tags
• XML Sitemaps
• Canonical URLs

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Tools:Joomla

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Tools:Joomla
Title Tags

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Tools:Joomla
SEO Generator – Auto Meta Data

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Tools:Joomla
sh404SEF/SEF Advance – Search Engine Friendly URLS

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Tools:Joomla
Missing Metadata

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Tools:Joomla
Header Tags

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Questions?

Kenny Hyder
khyder@positiontech.com
http://positiontech.com
http://twitter.com/kennyhyder

Download: http://hyder.me/download/developer-summit.pptx

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

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Search Developer Summit 09

1. Developer Summit: Open Source Stack Presented by: Kenny Hyder Senior Consultant, Position Tech Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

2. Open Source Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

3. Benefits of Open Source • Easy to work with • Large Support Communities • Lots of Plugins& Tools Available Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

4. Downside of Open Source • Designed for Usability, Not Search • No support line Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

5. Quick & Dirty Tricks Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

6. Quick & Dirty Tricks for Open Source Title Tags • Heavily weighted by search engines • Easy to implement/supported plugins for most frameworks • Apply global rules for product & category pages Guidelines: • Limit to 69 characters INCLUDING spaces, best around 64-65 char. • Place keyword in front • If you use branding terms, place in back of title Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

7. Quick & Dirty Tricks for Open Source URL Structures • Keyword Relevancy in URL adds to SEO • Easy to implement with mod_rewrite and/or plugins • Apply global rules for product & category pages Guidelines: • DON’T SPAM YOUR URLS! • Use hyphens instead of underscores • ex. http://domain.com/category/name-of-product.php Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

8. Quick & Dirty Tricks for Open Source Navigation • Good Navigation = Good Indexing • Search Engines get to everything on your site by how you link to it Guidelines: • Always use text based navigation • For drop downs, use CSS, not JavaScript controllers • Use relevant keywords for anchors • Use server side includes for fast changes Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

9. Quick & Dirty Tricks for Open Source XML Sitemaps • Jump Starts the Indexing Process • SUPER Easy to Implement Guidelines: • Include all the fields • Validate Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

10. Tools Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

11. Tools: Wordpress Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

12. Tools: Wordpress All in One SEO Pack Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

13. Tools: Wordpress Permalinks <IfModulemod_rewrite.c> RewriteEngine On RewriteBase / RewriteCond%{REQUEST_FILENAME} !-f RewriteCond%{REQUEST_FILENAME} !-d RewriteRule. /index.php [L] </IfModule> Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

14. Tools: Wordpress Alt Text Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

15. Tools: Wordpress Robots Meta Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

16. Tools: Wordpress Others • XML Sitemaps • Top 10 • Related Posts •Feedburner • Social Bookmarking • SEO No Duplicate Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

17. Tools: Wordpress Thesis Theme Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

18. Tools:Drupal Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

19. Tools:Drupal SEO Checklist Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

20. Tools:Drupal Others • Meta Tags • XML Sitemaps • Canonical URLs Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

21. Tools:Joomla Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

22. Tools:Joomla Title Tags Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

23. Tools:Joomla SEO Generator – Auto Meta Data Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

24. Tools:Joomla sh404SEF/SEF Advance – Search Engine Friendly URLS Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

25. Tools:Joomla Missing Metadata Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

26. Tools:Joomla Header Tags Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

27. Questions? Kenny Hyder khyder@positiontech.com http://positiontech.com http://twitter.com/kennyhyder Download: http://hyder.me/download/developer-summit.pptx Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Search Developer Summit 09

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