1i. Succesvol innoveren - Matthijs de Groot (Het ConsultancyHuis)
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Innoveren is niet alleen mogelijk voor kleine startups, ook corporates kunnen en moeten innoveren. In deze sessie zullen we het hebben over de methodes en standaarden die er zijn om ideeën te generen en ervoor te zorgen dat je uiteindelijk een scalable product of dienst ontwikkelt dat past bij de core van je bedrijf. Matthijs de Groot @ Het ConsultancyHuis Knowledge Sessie @ Het ConsultancyHuis, Utrecht 7 mei 2019
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1i. Succesvol innoveren - Matthijs de Groot (Het ConsultancyHuis)
- 1. 1 Omdat ICT niet om ICT draait This is a sample text. This is a sample text. This is a sample text. This is a sample text. This is a sample text. Other Firm's Market Current Market New Market Knowledge Sessie Succesvol Innoveren Matthijs de Groot
- 2. 2 Omdat ICT niet om ICT draait Managen van Innovaties: waar draait het echt om? Uiteindelijk gaat het om het managen van onzekerheid
- 3. 3 Omdat ICT niet om ICT draait Ontwikkel model innovaties Exploration Incubation Implementation Phase 1 Phase 2 Phase 3 Problem Idea Business model Incubate Scale
- 4. 4 Omdat ICT niet om ICT draait Lean Startup in 2 slides Don’t ask people what they think they want. Instead build it, see their interaction and measure it - Eric Ries
- 5. 5 Omdat ICT niet om ICT draait Lean Startup in 2 slides Bron: Strategyzer Lean Startup Summit 2019; Alexander Osterwalder
- 6. 6 Omdat ICT niet om ICT draait Business Model Canvas The Business Model Canvas designed by: Strategyzer AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com Revenue Streams Customer SegmentsValue PropositionsKey ActivitiesKey Partners Cost Structure Customer Relationships Designed by: Date: Version:Designed for: ChannelsKey Resources
- 7. 7 Omdat ICT niet om ICT draait Onderzoek de mogelijkheid, wenselijkheid en levensvatbarheid The Business Model Canvas designed by: Strategyzer AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com Revenue Streams Customer SegmentsValue PropositionsKey ActivitiesKey Partners Cost Structure Customer Relationships Designed by: Date: Version:Designed for: ChannelsKey Resources Feasability Can we build it? Desirability Do they want it? Viability Sanity check, are they ready to pay?
- 8. 8 Omdat ICT niet om ICT draait Value Proposition canvas Gain Creators Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer AG The makers of Business Model Generation and Strategyzer The Value Proposition Canvas strategyzer.com
- 9. 9 Omdat ICT niet om ICT draait Uitvoeren van experimenten Bron: Strategyzer Lean Startup Summit 2019; Alexander Osterwalder
- 10. 10 Omdat ICT niet om ICT draait Test card – Learning card Learning Card We believed that step 1: hypothesis Insight Name Person Responsible Date of Learning From that we learned that step 3: learnings and insights We observed step 2: observation Therefore, we will step 4: decisions and actions Data Reliability: Action Required: The makers of Business Model Generation and StrategyzerCopyright Strategyzer AG Test Card We believe that step 1: hypothesis And measure step 3: metric To verify that, we will step 2: test We are right if step 4: criteria The makers of Business Model Generation and StrategyzerCopyright Strategyzer AG Test Cost: Data Reliability: Critical: Time Required: Test Name Assigned to Deadline Duration
- 11. 11 Omdat ICT niet om ICT draait Voorbeeld Draadloos monitoren van het zuurstof gehalte in het bloed van een baby, hartslag en slaap data door verpleegkundige in het ziekenhuis.
- 12. 12 Omdat ICT niet om ICT draait Owlet fase 1 Key Partners Key Activities Key Resources Value Proposition Customer Relationships Channels Customer Segments Cost Structure Revenue Streams Verpleegkundige Ziekenhuis Draadloze Pulse- oxymeter Test Card We believe that step 1: hypothesis And measure step 3: metric To verify that, we will step 2: test We are right if step 4: criteria The makers of Business Model Generation and StrategyzerCopyright Strategyzer AG Test Cost: Data Reliability: Critical: Time Required: Test Name Assigned to Deadline Duration Monitoren van baby Draad tussen monitor en baby Constant meten in korte tijd Draadloze Pulse- oxymeter Via de enkel constante meting Draadloos Draadloze metingen prettiger werken Interviewen verpleegkundige Percentage positieve feedback 80% positief
- 13. 13 Omdat ICT niet om ICT draait Owlet fase 1 Key Partners Key Activities Key Resources Value Proposition Customer Relationships Channels Customer Segments Cost Structure Revenue Streams Verpleegkundige Ziekenhuis Draadloze Pulse- oxymeter Test Card We believe that step 1: hypothesis And measure step 3: metric To verify that, we will step 2: test We are right if step 4: criteria The makers of Business Model Generation and StrategyzerCopyright Strategyzer AG Test Cost: Data Reliability: Critical: Time Required: Test Name Assigned to Deadline Duration Monitoren van baby Draad tussen monitor en baby Constant meten in korte tijd Draadloze Pulse- oxymeter Via de enkel constante meting Draadloos Draadloze metingen prettiger werken Interviewen verpleegkundige Percentage positieve feedback 80% positief93% positief
- 14. 14 Omdat ICT niet om ICT draait Owlet fase 1 Key Partners Key Activities Key Resources Value Proposition Customer Relationships Channels Customer Segments Cost Structure Revenue Streams Ziekenhuizen Inkoop Draadloze Pulse- oxymeter Test Card We believe that step 1: hypothesis And measure step 3: metric To verify that, we will step 2: test We are right if step 4: criteria The makers of Business Model Generation and StrategyzerCopyright Strategyzer AG Test Cost: Data Reliability: Critical: Time Required: Test Name Assigned to Deadline Duration Inkopen van materialen Kosten Constant meten in korte tijd Draadloze Pulse- oxymeter Via de enkel constante meting Draadloos Draadloze metingen prettiger werken Interviewen inkopers Percentage positieve feedback 80% positief Controle van budget
- 15. 15 Omdat ICT niet om ICT draait Owlet fase 1 Key Partners Key Activities Key Resources Value Proposition Customer Relationships Channels Customer Segments Cost Structure Revenue Streams Ziekenhuizen Inkoop Draadloze Pulse- oxymeter Test Card We believe that step 1: hypothesis And measure step 3: metric To verify that, we will step 2: test We are right if step 4: criteria The makers of Business Model Generation and StrategyzerCopyright Strategyzer AG Test Cost: Data Reliability: Critical: Time Required: Test Name Assigned to Deadline Duration Inkopen van materialen Kosten Constant meten in korte tijd Draadloze Pulse- oxymeter Via de enkel constante meting Draadloos Draadloze metingen prettiger werken Interviewen inkopers Percentage positieve feedback 80% positief Controle van budget 0% positief
- 16. 16 Omdat ICT niet om ICT draait Owlet
- 17. 17 Omdat ICT niet om ICT draait Maak de resultaten zichtbaar en transparant Bron: Strategyzer Lean Startup Summit 2019; Alexander Osterwalder
- 18. 18 Omdat ICT niet om ICT draait Oefening Tesla Wat was de belangrijkste hypothese achter de Value proposition van Tesla? Autobezitters zijn geïnteresseerd in luxe high performance elektrische auto’s Hoe zou Tesla deze hypothese kunnen toetsen en dus bewijzen dat deze waar of niet waar is? Test Card We believe that step 1: hypothesis And measure step 3: metric To verify that, we will step 2: test We are right if step 4: criteria The makers of Business Model Generation and StrategyzerCopyright Strategyzer AG Test Cost: Data Reliability: Critical: Time Required: Test Name Assigned to Deadline Duration Learning Card We believed that step 1: hypothesis Insight Name Person Responsible Date of Learning From that we learned that step 3: learnings and insights We observed step 2: observation Therefore, we will step 4: decisions and actions Data Reliability: Action Required: The makers of Business Model Generation and StrategyzerCopyright Strategyzer AG
- 19. 19 Omdat ICT niet om ICT draait Voorbeeld Bron: Strategyzer Lean Startup Summit 2019; Alexander Osterwalder