1. Food you love from people you know….
SUNDAY MARKET

2. Proposal for
HON. ERIC C. CODILLA
March 8,2012
Prepared by:
Sarah Alexis G. Tan
Resident of Brgy. Cogon Ormoc City

3. EXECUTIVE SUMMARY
A Sunday Market will fulfill an unmet consumer need for local fresh produce and
home cooked meals while strengthening relationships between the locals and the
community.
Sunday Market in Ormoc’s Bay Area is increasingly in demand as people become
more health conscious and determining about where the produce is sourced from or
just simply for people who really enjoy food.
 It can help bring activity into public spaces, as a way to revitalize downtown
areas. Having a Sunday Market would be cost effective and convenient.
This proposal is also intended to showcase the local farmers of Ormoc and the
home based entrepreneurs.
Specifics are included for procedural concerns about non-profit status, vendor
selection, marketing, permits, security and clean up.

4. OVERVIEW
Ormoc City is known for its dedication to sustainably and locally grown produce
such as corn, vegetables, root crops, coconut, fruits, and sugarcane.
Ormoc’s range to the bounty of fresh varieties from BrgysJuaton, Boroc, Ipil,
Green Valley, SabangBao, and Alta Vista are now supplying once every week in
Tacloban City and will further expand their supplies.
Since they are supplying their produce elsewhere might as well also sell it to the
locals directly.
Direct sales of farm fresh produce will provide farmers a better profit margin.
They will also provide consumers with high quality produce which, because of its
freshness, is often more nutritious than produce sold at stores.

5. PROPOSAL SPECIFIC
Outlined below is our timeline of events to launch the Sunday Market.
March 9, 2012-March 16,2012 Select Location for the market to be
held, Select time for the market to operate, Research and Solicit
available community resources .
March 12, 2012 Develop by-laws, Market rules and Permits
March 12, 2012 Start to solicit Vendors
March 15, 2012 Market the Market
April 1, 2012 Host Sunday Market (Tentative launching date)
April to May 2012*
*From April to May 2012, My team will host the Sunday’s Market each
Sunday of both months.
*If said program is successful, the team will likely decide to extend through
out the year.

6. Identify Competition
The Closest competitors of the Sunday Market in Bay Area Would be
Tatta’s at superdome, Food Park (barbeque-han) and of course our very own
wet market running the whole day. Thus, I assume that there should not be a
direct conflict with another market on Sundays.
Select a Time
The Sunday Market will run from 9am to 9pm. This will give our
customers
Opportunity to visit the market at their leisure. Churchgoers can also attend the
Sundays Market After the Mass at Saint’s Peter and Paul Parish, which is just
nearby. The general community would most likely go to the Sunday Market
since most would be at work during weekdays.
Select a Location
When taking into account the location of this Sunday Market it is
important
That the site will be central to the Ormoc Population and provide ample space
for 15 to 20 merchants. Required Comfort Rooms and Garbage and Recycling
need to be available nearby. It would be ideal if no street closure were

7. Taking these factors into consideration, the best location for the Sunday
Market will be at Ormoc Plaza. The Open Plaza is located near Sts. Peter
and Paul Church where a large number of the prospective customers will
be coming from. The Open, square-shape of the plaza will be for vendors to
set up around the perimeter,leaving the center open for people to walk
around and browse the stands.
Our program aims to, “ …connect locals with entrepreneurs and companies
that not only interest them, but those who are socially responsible and
responsive to the needs of our community.”
Vendor Selection
In deciding what types of vendors to select, we consider whether
or not
To include food vendors and arts and crafts stands in addition to the
produce and home cooked food vendors.
We will also work with Health Promotions in setting up a stand that
will
Provide information on healthy lifestyle habits by having a representative to
answer questions and provide informational pamphlets on obesity, type-2
diabetes, dietary tips, and other related health subjects.

8. Health Department Licensing
Since the Sunday Market is a food facility, we will need to obtain
a Health
Permit. Local health agencies and agricultural enforce the specific
regulations.
Marketing the Market
The Sunday Market could attract the following groups: residents
on the nearby site, Church attendees, neighborhood establishments,
small grocery stores, and people at the plaza. Our ability to attract and
retain these customers will depend largely on a successful marketing plan
that stays within our limited budget.
There will be marketing approach. First, posting and distributing flyers
around the city. Second, placing ads in the local newspaper. Third, asking
the church to make special announcement during every end of the mass
at Sts. Peter and Paul Church. Churchgoers are a target demographic
since the family-friendly market will be held on Sundays and will be
conveniently located within walking distance from the Church. Finally, in
order to attract and retain customers, we will feature special events and
products. This could include live music, pineapple festival in the summer.

9. IN ADDITION
Sunday market will supply the tents, tables and chairs for those who would want
to enjoy their food at the market, and will have people to maintain the cleanliness of
the location. Sunday market will promote each tenant accordingly by means of
advertising.
To ensure the safety of everyone at the market, we will be hiring security guards
to secure the area.
There will be a need of electricity at some point. And if the local government will
approve, we would would like to tap from the city stage and have our own meter for
our electric consumption.

10. REVENUES
Some Market charge a percentage of producer’s daily average revenue.
Other markets collect a flat fee from each tenants per month, sometimes with
an additional surcharge based on percentage.
We have decided to charge tenants differently, a P500 fee for those who are
selling cooked food every market day and a P200 flat fee for local farmers per
market day.
 additional fee is required for electric consumption.
We will also have a registration fee worth P500 for the uniforms of the market
producers (printed t-shirt and apron) and the set up and maintenance of the
Sunday Market.

11. CONCLUSION
Ormoc City needs a Sunday Market because it will provide fresh local produce,
home cooked food and many more to the residents in the community through a
convenient, clean and safe atmosphere.
With the resulting promotion of the local farmers and home based
entrepreneurs. A Sunday Market can be executed with reasonable budget and
accommodate all needs of the local residents so that in the end it will be a win-
win situation.