The document discusses Google Analytics and provides an overview of key metrics and factors that website owners should monitor according to the presenter, including site visits, bounce rate, actions/conversions, and time on site. The presenter recommends improving SEO or online marketing to address low visits, optimizing the homepage to reduce a high bounce rate, making the website more compelling to increase conversions, and adding interactivity to extend time on site for low durations. The presenter will be speaking later and hosting a happy hour, and is offering incentives to attendees who leave their business card.

1. GOOGLE ANALYTICS

2. PRESENTER
KENDRA WRIGHT
President, Saffire
Events
• First job – Event manager for non-profit
• Began working at Fortune 1000 company in
1995
o Accidentally started building websites
• Started own company in 1998
o One woman show

3. SAFFIRE CLIENTS

4. SAFFIRE ASSOCIATION PARTNERS

5. GOOGLE ANALYTICS

6. THIS IS THE NERDY PART

7. LOTS ABOUT YOUR AUDIENCE

8. WHERE THEY LIVE

9. WHAT SITES THEY CAME FROM

10. WHERE THEY GO ON YOUR SITE

11. 4 IMPORTANT THINGS TO WATCH
• Low visits?
site Improve SEO or
online marketing
visits of your site

12. SITE VISITS

13. 4 IMPORTANT THINGS TO WATCH
bounce • High bounce rate?
Improve your
rate homepage

14. BOUNCE RATE

15. 4 IMPORTANT THINGS TO WATCH
actions/ • Not enough action?
Make your website
conversion more compelling
rate (good rate: 2%)

16. SETTING GOALS

17. SETTING GOALS

18. 4 IMPORTANT THINGS TO WATCH
time • Low time? Add
interactivity and
on site other “stickiness”

19. AVERAGE VISIT DURATION

20. AUTOMATING GOOGLE ANALYTICS

21. AUTOMATING GOOGLE ANALYTICS

22. FINAL THOUGHTS
Speaking at 3 pm in Registration Hallway
(across from tradeshow)
Come by our Hollywood Happy Hour from
5:30-7 pm tonight in Suite 3298.
Leave us your business card, and we’ll send
slides, enter you for a free flat screen TV
and send you The Dirt.

23. Thank You!