Surefire Email Marketing Tips

The Power of the inbox
Successful Email Marketing
© The Countess Group - All Rights Reserved
Presented by Ken Countess/
The Countess Group
info@thecountessgroup.com
www.TheCountessGroup.com
407-242-4200 Call Us Anytime! 1
Surefire Email
Marketing Strategies
Tips andTricks for Successful Email Marketing
Email marketing has
3x the conversion
rate as social media
For every $1 spent on email
marketing, there is a
$38x average ROI
Source/s: Litmus; Direct Marketing Association; Pew Research Center, 2015; Forrester Research, 2014; Forbes.com; SalesForce.com Constant Contact Small Business Growth Survey
60
• Limited sending
• No formatting control
• Susceptible to filters
• No cohesive branding
• Potential SPAM complaints
• No tracking or reporting
Why regular email doesn’t work
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The Countess Group
Email marketing best practices
that make you look great!
Email Marketing will automatically:
• Give you great-looking templates
• Reinforce brand identity
• Manage subscriptions
• Ensure email delivery
• Track results
• Obey the law
Growing your list is all about
how and where you ask.
And yes, you have to.
Source: MarketingSherpa 69
send it to spam if it’s irrelevant
unsubscribe if it’s boring38%
32%
Write for your audience, not for you.
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The Countess Group
20 lines of text or less
Less is more.
Source: http://news.constantcontact.com 71
How much is enough?
3 pictures or less
Fewer links,
more clicks.
steep
decline
3+
most clicks
1
eh... okay
2
less to no clicks
5+
Clicks per Link
0
0.01
0.02
0.03
0.04
0.05
0.06
0.07
0.08
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Number of Links
ClickRate
Source: www.adweek.com 80
Images are content too!
90% of information processed by the brain is visual content
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The Countess Group
1. Single column template
2. Fewer than 3 images
3. Fewer than 20 lines of text
4. No more than 3-5 links
5. Action above the scroll line
Simple recipe for success...
Know
what
metrics
matter
Usedatato
make
decisions
Focusonthe
“click
through”
Don’t guess. Use metrics.
102
OPENS
• Gauge interest
• Determine best day/time
Industry averages: 8-28%
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The Countess Group
103
CLICK-
THROUGHS
• Measure success
• Identify engaged readers
Industry averages: 5-18%
What an “ideal” email looks like…
110
3. Putting it all together
Subject line:
keep it short
(8 words, 35
characters)
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The Countess Group
Include your
business name
in your ‘from
name’ text
111
112
Write
pre-header text
to entice readers
113
Make your logo
clickable
to your website
111
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113

The Countess Group
114
Communicate
through images
and make them
clickable.
Keep to 3 or
fewer.
Less is more.
Focus on relevant
content. No more
than about 20
lines of text.
115
What an “ideal” email looks like… 116
Include a clear
call-to-action
above the scroll
line
Minimize the number
of links. One is best.
After 3 links, clicks
drop off significantly.
114
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The Countess Group
Apply your
brand colors
Use social media
“like” and “share”
buttons
BEFORE EMAIL MARKETING
The Business:
Promotional specialties
Annual Sales:
~$50,000 from 2010 - 2013
The Business:
Promotional specialties
Annual Sales:
~$50,000 from 2010 - 2013
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The Countess Group
2019:
$700,000
USING ONLY
EMAIL
MARKETING
For this client of
The Countess Group,
the ROI
Email Marketing
delivers is over
350:1*
*Your results may vary
REVIEW:
The 3 most important things to have clarity before
working on your email…
1. The value of your list
2. What is your goal?
3. Who is your audience?
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The Countess Group
The size of my list is: ___________
My average sale is: $__________
My list size x my average sale = $__________
List size x average sale = the value of your list
Ken Countess - 407.242.4200 - info@thecountessgroup.com
Get a free
60-day trial
and free training!
CTCT QR
bit.ly/completelyfreetrial
Schedule
your free consult
with me
bit.ly/meet-with-ken
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The Countess Group
www.TheCountessGroup.com 407-242-4200 info@thecountessgroup.com
A Full Service Marketing Consultancy
• Executive Coaching
• Keynote Presentations
• Customized Workshops for Your Organization
• Strategic Marketing and Communications
• Email Marketing and Social Media Marketing
• CRM (Customer Relationship Management) software
• Websites
… and more!
www.TheCountessGroup.com 407-242-4200 info@thecountessgroup.com
Call/Text us at
407-242-4200
Ken Countess
The Countess Group
Marketing & Communications
407-242-4200
google.com/+TheCountessGroup
pinterest.com/CountessGroup
instagram.com/KenCountessMarketing
facebook.com/TheCountessGroup
twitter.com/CountessGroup
linkedin.com/in/kencountess
We HelpYou Gain An Unfair Advantage OverYour Competition
www.thecountessgroup.com
Google Partner
youtube.com/CountessGroup marketyourbusiness.co/podcast
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Surefire Email Marketing Tips

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