Ken Blevins presented on using social media and internet marketing for lead generation. He defined social media as online tools that promote sharing and conversations to engage customers and drive business. Blevins stated that using Craigslist as a lead generation tool is more effective than just listing properties. He recommended creating targeted campaigns, call-to-action pages to capture leads, testing different ad elements, and automating email follow up to prospects. The presentation provided strategies for posting, tracking, and optimizing Craigslist ads to generate buyer leads.