Operations executives at large publishers require 3 core competencies to succeed in the digital future.

1. International Digital Publishing Forum Digital Book 2011, May 23, 2011 Transforming the Business of Publishing Ken Brooks, Jr. ken.brooks@cengage.com

3. Reduction in realized price from digital is far exceeding the cost of goods benefit

4. New and different products, channels and business models are required

5. New product investment doesn’t yield immediate resultsHow do we keep revenue and cash growing in the face of these dynamics?

6. Three critical core competencies

7. Process Management: Product Development

8. Processes are comprised of capabilities. Plan Execute Level 0 Business Capabilities Control Business Functionality and Processes Level 1 Business Capabilities Business Process Add Tags Index Edit Content

10. Consolidate volume and services

11. Negotiate hard on mutual expectations

12. Manage performance both ways

15. Move incrementally toward the vision

16. Improve existing processes as a way to get to the future

17. Incremental investment

18. It’s not just the product – plan process as you plan product

19. Your vendors are your partners

20. Technology

21. Use agile development approaches for both product and process technology

22. Utilize standards everywhere: product, process, data structures

23. Buy, don’t build