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Social Media for
   Startups
       By: Kemp Edmonds
     For: MetaBridge 2012
  Available Now: j.mp/kempmb
Choose your own adventure:

• Pakistan’s First Social Media Company
• Chief Technology Officer, NASA
• Expert Witness Facebook Firing
The Plan

• Before The Start
• Social Assets
• Funding
• HootSuite Hands-on
Learn from Others
Learn from Others

• Quora
• Hackers News
• GitHub
• Twitter Search
• HootSuite
The Business
Development Blog
The Business
    Development Blog

• Begin your story
• Get the attention of the right people
• Chronicle your struggles
• Build an audience before a product
Social Media Assets
Social Media Assets

• Tomorrow is too late
• Discover human assets
• Invest then reap the rewards
• Are you in tech? They are too
• Well developed assets mean value
Social Media Endgame
Social Media Endgame

• Connect
• Engage
• Create Community
• Amplification
• Brandgelists
BootStrap Funding
BootStrap Funding


• Find Partners
• Get what you need not what you can
• Don’t dilute your equity
• Credit - The ‘GOT JUNK’ Story
Crowd Funding
Crowd Funding



• How and how much
• What’s the right environment
• Primary Angels
Thank you!

@kempedmonds
kempedmonds.com


This presentation is available for
download now: j.mp/kempmb
HootSuite Tactics



• Learning through Search

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