This very simple presentation is meant to introduce new users to social media and some of what it can do for you. It presents reasons that social media is unavoidable. This presentation is being made free to download and share with your community, supporting open source information for growth of everyone. This presentation has not been altered since June 2009 and may be out of date with current trending.

1. Web 2.0 – Social Media:A beginner’s guide to the big three Why you should start using social media What it can do for you? How to get started using it. Created by: Kemp Edmonds 2009

2. What is Web 2.0? Changing trends in the use of World Wide Web Technology and web design with an aim to enhance: Creativity Communications Secure information Sharing Collaboration Web functionality Created by: Kemp Edmonds 2009

3. Web 2.0 has led to... Evolution of web-based culture communities Example services: Facebook and MySpace – social networking sites YouTube and Flickr - video and picture sharing sites Wikipedia – user-generated information: wikis Blogs and Video blogs Twitter – Micro-blogging LinkedIn - Professional Networking These are... SOCIAL MEDIA Created by: Kemp Edmonds 2009

4. What is Social Media? Services that focus on building online communities Where people... Who share interests & activities, or Who are interested in exploring the interests and activities of others. Social media services provide ways for users to interact, such as e-mail and instant messaging. Created by: Kemp Edmonds 2009

5. Social Networking - See the power Created by: Kemp Edmonds 2009

6. Why is it important to use and understand social media? Free OR Inexpensive It is where the people are Build relationships Build contacts Build sales Find a job Find a mentor Find advice Build your business Build your brand Connect with your audience and customers Created by: Kemp Edmonds 2009

7. Why you should be using Social Media 3 of 5 Canadians are on Facebook Consumers are moving online to buy and browse It is inexpensive or free if you do it yourself Old advertising paradigms are losing effectiveness Drive traffic to your website or business 24/7 Created by: Kemp Edmonds 2009

8. How the Internet completes your Marketing circle Created by: Kemp Edmonds 2009

9. 4 Steps to setup your Twitter/Facebook/LinkedIn Allot time to sign-up and setup each personal profile on each site [15 – 45 minutes] Use onsite walkthroughs to complete your profile Use Google to search for step-by-step walkthroughs if necessary Add your contacts to your network. You can always remove people so add away! Created by: Kemp Edmonds 2009

10. LinkedIn – Business & Marketing The Social Media Office Be Professional Online Resume Find important contacts through your contacts Created by: Kemp Edmonds 2009

11. LinkedIn – First Steps Fill in as much of your profile as possible Import and search for contacts to add through Outlook, Gmail, Hotmail. Monitor your profile completion meter Update your status with business work Seek out important contacts through your connections. Make an introduction request Put LinkedIn logo on your next business card Created by: Kemp Edmonds 2009

12. Facebook – Social & Business Its a party, fun Connect with friends old and new Invite friends to events or be invited to events Become a fan and become part of a group Be careful what you post, People are checking it for hiring. *Photo Stalker* Advertise, promote and grow your business/brand Created by: Kemp Edmonds 2009

13. Facebook – First Steps Decide: Personal or Personal/Professional? Setup your account Create events or fan pages to add value Join personal and/or professional groups and company/fan pages. You can be a Fan of a brand not a ‘Friend’ Post links for your contacts interest whether professional or personal Created by: Kemp Edmonds 2009

14. Twitter – Social & Marketing Like The Internet Permanence Public Domain Build your Personal or Professional brand Monitor competition, brand, products and prospects Created by: Kemp Edmonds 2009

15. Landing on Twitter.com CLICK Created by: Kemp Edmonds 2009

16. Twitter - Create Your Account USE Your Real Name - friends/ colleagues find you USE a descriptor or nickname w/o spaces Created by: Kemp Edmonds 2009

17. See if your friends are on Twitter Done? Click. Some people Twitter recommends Search by name Created by: Kemp Edmonds 2009

18. Settings Change homepage style Add a Pic! Use Web-Resume, Website/Blog OR LinkedIn Put something here to let people know u! Add location! Do you want to hide your updates from the world? Created by: Kemp Edmonds 2009

19. Personal Twitter Branding Advanced: contact @kempedmondsabout your custom Twitter background Created by: Kemp Edmonds 2009

20. Twitter Language @_______ - public message directed @_______ Direct Messages (DMs) a private msgs like email RT – Retweet, a repost of another’s tweet Twitter Search or TweetGrid Created by: Kemp Edmonds 2009

21. http://search.twitter.comLive search results from Twitter TOP TIP: Search for: “@yourname” to see who is sending you public messages Most popular topics NOW Created by: Kemp Edmonds 2009

22. http://tweetgrid.com -9 X Twitter Search updated in real time Created by: Kemp Edmonds 2009

23. Using Social Media when:CHANGING JOBS Brand or rebrand yourself Follow recruiters Search for job postings Search for job related keywords Search the company, products & competitors INTERACT! Created by: Kemp Edmonds 2009

24. That’s a brief overview... Thanks for your attendance and attention Any Questions? For more information tweet: @kempedmondsor email kempedmonds@gmail.comanytime. Created by: Kemp Edmonds 2009