15. @kelvinnewman
Perfectly Optimised Page
Technical Content Usability
Every element can be
understood by search
engines.
What you do is obvious and
described in the same
words your customers use.
The page loads quickly and
looks as it should across
multiple devices.
There’s enough text to both
answer the immediate
questions your customers
have and cover variations in
how you describe what you
sell.
There’s a clear “next step”
for customers that benefits
you and the visitor.
Clear signals are sent about
the relative importance of
the text on the page using
common semantic mark
up.
46. @kelvinnewman
For many, reading on the mobile web is a slow,
clunky and frustrating experience - but it doesn’t
have to be that way.
The Accelerated Mobile Pages (AMP) Project is
an open source initiative that embodies the
vision that publishers can create mobile
optimized content once and have it load
instantly everywhere.
https://www.ampproject.org/
55. @kelvinnewman
6 participants supervised by a
moderator who are required to write
down 3 ideas on a specific worksheet
within 5 minutes.
They then pass sheet to the next
participant.
This repeats for six rounds.