Myself and Alexandra Hepworth were recently invited to give a talk around blogging and blogger outreach to the members of the Brighton Etsy Meet-Up group. It was a really enjoyabl

1. BLOGGER OUTREACH
FOR BRAND
AWARENESSSiteVisibility
30th June 2015

2. The battle for attention isn’t
getting any less competitive

3. But there’s never been more
free tools available to make
your life easier

4. What do we need to market online
SUCESSFULLY

5. INSIGHT
CONTENT
MEASUREMENT
DISTRIBUTION
WHAT WE NEED

6. WE NEED ALL OF THESE THINGS
together
IF WE WANT SUCCESS

7. Insight

8. Understand the patterns in how people search
and what they’re interested.
How does that vary by time of year and location?
http://www.google.com/trends/explore

9. More People
Search For
Wedding Favours
in Jan

10. Nearly 30% more
searches in May
compared to
March

11. Content

12. Get a visualisation of the questions people are
asking around the topic.
People asking questions are perfect cues for
content creation.
http://answerthepublic.com/

14. Distribution

15. Find and connect with new influencers in your
niche.
Use super-actionable visualizations to compare
your social graph to others.
https://followerwonk.com/

17. Measurement

18. Analyze what content from your audience has
resonated with social users.
Sort by different networks or social media as
whole.
http://buzzsumo.com/

20. SECTION 1 – Why Blogger Outreach?
SECTION 2 – Creating an Outreach Strategy

21. Why Blogger
Outreach?
Blogger outreach is a fantastic way to get
your brand noticed.
It not only helps generate sales, but can also
provide you with high quality imagery that
can be repurposed, and boost your social
following.
Depending on the campaign, there can also
be an SEO benefit to this activity.

22. Why Blogger Outreach?

23. Why Blogger Outreach?
11.2kETAP
20.6kETAP
15.5kETAP
24.4kETAP
8.6kETAP
16.9kETAP
10.6kETAP

24. Why Blogger Outreach?

25. SECTION 1 – Why Blogger Outreach?
SECTION 2 – Creating an Outreach Strategy

26. What: Planning
your Campaign
The first thing to consider when
planning an outreach strategy is
what you want to achieve:
Blog Content
Social Media Exposure

27. Outreach
Strategies
New Releases
Events and
Studio Tours
Seasonal Gift
Guides
Pinterest
Boards
Giveaways
How-To
Guides
Instagram
Takeovers
Look Books

28. Who: Finding the
right bloggers for
you
Next, you need to decide who to
approach. You can assess a blog in
a number of ways including;
Relevancy – bigger isn’t always better
Quality
Social Following
MOZ Authority Ranking (https://
moz.com/tools/seo-toolbar)

29. Who: Finding the
right bloggers for
you
There are many different ways to
find bloggers. These include;
Google Search
Hashtag Monitoring (#journorequest,
#fbloggers, #bbloggers etc.)
Competitor Analysis
Media Databases
Local Blogger Groups
Bloggers who already champion your
brand – use Google Alerts to find your
mentions online

30. How: Approaching
Bloggers
The final aspect to consider is how
you are going to approach the
blogger, and what the incentive
will be.
Start by connecting with bloggers
via social media and then
approach* them formally with an
email outlining what you want
from them and the incentive.
*Be sure to read their ‘Work with Me’ page
first

31. Checklist:
Make it personal
Keep it concise
Be specific
Highlight the incentive
Link back to your shop

32. DO agree a deadline
DO clarify what you will get
DON’T pay for a feature
DON’T mess them around

33. OR
Any time left…
ANY QUESTIONS?
OR

34. OR
01273 733 433
grow@sitevisibility.com
www.sitevisibility.com
Website: