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Good chi social for good
- 2. Consumers care about what their brands are doing “When quality and price are the same, Social Purpose is the most important purchasing trigger” Edelman Good Purpose Study
- 3. Consumers want their companies to . . .
- 4. And brands do give back. . . Companies gave $17.57 billion, but this represents only 5% of the total $350 billion given to charities in 2011
- 5. Too few people are aware of the philanthropic efforts by brands Limi7ng their opportunity to do more. . .
- 6. But, what if corporate sponsors could get a marketing return on their philanthropic giving?
- 7. GoodChi is an easy to use cause marke@ng plaAorm designed to connect the good that brands do with their consumers GoodChi is here to help bridge this problem…
- 8. GoodChi lets people use their social ac@vity for good. Each @me people like a page, make a comment, post a picture, watch a video, share a link or Tweet, brands make a one-‐cent contribu@on to a charity of the person’s choice
- 9. How It Works: Users log on to GoodChi and select a brand they’re passionate about to sponsor their favorite cause
- 10. How It Works: Now a user’s social media life across different networks drives contribu@ons funded by their brand Users get a custom branded landing page to track their earnings while showcasing a brand’s philanthropic giving Brands gets to form ac@va@on partnerships with this highly recep@ve audience (they chose you) through customized content, marke@ng and incen@ves
- 11. And seAng up and tracking new causes and sponsors is easy. Fill out your info, upload your pictures, and GoodChi builds the page for you
- 12. GoodChi creates a marketplace for brands and causes to connect and create point-‐to-‐point rela7onships
- 13. Opportuni@es exists to supercharge brands’ global ci@zenship exposure by leveraging GoodChi’s plaAorm in partnership with celebri@es, like Madonna, heavily involved in philanthropy
- 14. A partnership between celebri@es and brands can propel causes they’re involved with to reach greater heights.
- 15. GoodChi can provide the social media plaAorm to connect celebri@es’ audiences to causes funded by brands
- 16. They can rally their large and ac@ve fan base to help generate social ac@vity, driving more contribu@ons and awareness to causes supported by brands
- 17. Brands gets to sponsor the social media ac@vi@es of individuals, who have chosen them, crea@ng powerful brand evangelists across their social graph.