Presentation from Going Global event at Bristol Zoo on 23rd February

3. A cunning plan

4. How we got started

5. What was easy / What was hard

7. CM Group in the Life of New Technologies The latest innovative technology harnessed for the fast, effective, low cost production of eLearning, either in-house by client or by CM .Net 3.5 bespoke software development Systems integration Mobile applications SQL database / SharePoint Security solutions, architecture, infrastructure Educational and training needs eLearning technical consulting, etc Web reference sites, best practice Multimedia & animations Simulations Learning portals Classroom training materials Assessment and certification eLearning Official training curricula Mobile delivery Usage in the market 30 + Books Product documentation White papers, case studies Magazine and online articles Mobile reference materials Release to Market Inception Trial Field Trials Innovators Time

8. CM Luminosity ...........Developing and implementing an eLearning strategy

9. MajorCustomers

10. What our Clients think of us Recent quotes from clients (within the last 12 months) “I am delighted to say that your solutions are extremely innovative and cost effective and due to the expertise and dedication of your team, our project was delivered within budget and to tight timescales” “We have found your approach extremely refreshing and I look forward to working with your team in future projects” “I wanted to express to you just how impressed I have been with your team during our recent project” “The ROI equation means that our investment will pay for itself in months rather than years” “Collaborative features provide a powerful infrastructure enabling co-operation and review” “We’re now able to use eLearning for areas where it just wasn’t practicable before” “The support is top class!” “The tailored solution and new strategies we have adopted, due to your recommendations, have resulted in a considerable cost saving to the organisation and have enabled us to substantially improve the quality and effectiveness of the training and development materials we provide to staff”. “Overall everything has gone really well and the ongoing support from CM Group is excellent – you always respond to any issues we have and do so very promptly and to a high level” “With CM, we have access to people who have years of experience in actually designing and creating eLearning” “Throughout the project your team have always conducted themselves with the utmost professionalism and continue to provide us with ongoing expert advice to help us continue to improve our strategies” “Our lecturers can very easily master the tool and then focus on creating high quality courses”

11. Strategic Direction - DO 1. Have a clear reason for going overseas Sales Economies of scale Cost savings 2. Have an element of strategic competitive advantage Cost structure, design, skilled staff, patents/IPR, knowledge base, brand............. 3. Have the resources that you need available

12. Strategic Direction - DON’T Don’t do it for vanity Don’t do it on a whim Don’t do it in desperation Don’t do it without planning

13. How We Got Started We possessed rare skills - Rare but not unique Large key customer Got us started Covered our entry costs Reference site Basis of growth Cost advantage (exchange rate) – temporary High working capital, low capital investment

14. What Was Easy? Developing existing customer relationship Delivering our services Meeting local compliance regulations Getting paid

15. What Was Hard? Insurances Visas for our staff Time differences Being the foreigner .....differentiating against other off shore vendors

16. What Was Hard? Winning additional customers Beating local competition Recruiting good local staff Managing exchange risks

17. What I’d Do Differently More effort into getting more customers, earlier Sometimes turn business away Employ more local staff

18. Contact Us Tim Buff, Managing Director CM Group Ltd Web: www.cm-group.co.uk Email: info@cm-group.co.uk Phone: (UK): 01454 269222 (US): +001 425 274 1970