Enviar pesquisa
Carregar
Martin coulthard - keeping an edge - sustainable competitive advantage
•
1 gostou
•
668 visualizações
B
Bath & Bristol Enterprise Network
Seguir
TSS Core 4: Competitive Strategy - Monday 8th November
Leia menos
Leia mais
Tecnologia
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 21
Recomendados
Matthew howell the role of ip in competitive strategy
Matthew howell the role of ip in competitive strategy
Bath & Bristol Enterprise Network
Ray mc connell competitive strategy
Ray mc connell competitive strategy
Bath & Bristol Enterprise Network
Patent Strategy for Startups, Hardware Workshop SF 2015
Patent Strategy for Startups, Hardware Workshop SF 2015
Peter Miller
Developing An Ip Strategy
Developing An Ip Strategy
jrstorella
Getting the registration right Judith Coghlan
Getting the registration right Judith Coghlan
Business Link South West - Events
IP for Makers
IP for Makers
Jane Lambert
What every Business in Wales needs to know about Intellectual Property
What every Business in Wales needs to know about Intellectual Property
Jane Lambert
Protecting Trade Secrets in the Current Economy - Trade Secret Misappropriation
Protecting Trade Secrets in the Current Economy - Trade Secret Misappropriation
Klemchuk LLP
Recomendados
Matthew howell the role of ip in competitive strategy
Matthew howell the role of ip in competitive strategy
Bath & Bristol Enterprise Network
Ray mc connell competitive strategy
Ray mc connell competitive strategy
Bath & Bristol Enterprise Network
Patent Strategy for Startups, Hardware Workshop SF 2015
Patent Strategy for Startups, Hardware Workshop SF 2015
Peter Miller
Developing An Ip Strategy
Developing An Ip Strategy
jrstorella
Getting the registration right Judith Coghlan
Getting the registration right Judith Coghlan
Business Link South West - Events
IP for Makers
IP for Makers
Jane Lambert
What every Business in Wales needs to know about Intellectual Property
What every Business in Wales needs to know about Intellectual Property
Jane Lambert
Protecting Trade Secrets in the Current Economy - Trade Secret Misappropriation
Protecting Trade Secrets in the Current Economy - Trade Secret Misappropriation
Klemchuk LLP
Commercializing Intellectual Property
Commercializing Intellectual Property
Jane Lambert
Ld b 145 geni mutanti_2014-11-28 calasso -technology and patent portfolio imp...
Ld b 145 geni mutanti_2014-11-28 calasso -technology and patent portfolio imp...
laboratoridalbasso
Brighton & Hove - How do I protect a business idea - October 2020
Brighton & Hove - How do I protect a business idea - October 2020
Neil Infield
Innovi licensing presentation 2013
Innovi licensing presentation 2013
Ian Murphy
Ldb 145 Geni Mutanti_2014-11-27 calasso - make a good company
Ldb 145 Geni Mutanti_2014-11-27 calasso - make a good company
laboratoridalbasso
Fto workshop
Fto workshop
Sam Nixon
Ethics in the Marketplace - Can You Keep a Trade Secret?
Ethics in the Marketplace - Can You Keep a Trade Secret?
Klemchuk LLP
Neil si ll - introduction to business information - feb 2020
Neil si ll - introduction to business information - feb 2020
Neil Infield
How do i protect my business with intellectual property startup peterborough
How do i protect my business with intellectual property startup peterborough
Neil Infield
Patents and Trade Secrets
Patents and Trade Secrets
Robb Roby
Patent strategy for startups
Patent strategy for startups
Jeff Schox
NYU Startup School - Intellectual Property Fundamentals
NYU Startup School - Intellectual Property Fundamentals
NYU Entrepreneurial Institute
Patent prosecution
Patent prosecution
BananaIP Counsels
Pragmatic Introduction to writing a Business Plan
Pragmatic Introduction to writing a Business Plan
Davide Cilano
How ICT and Green Tech companies can protect IP in China
How ICT and Green Tech companies can protect IP in China
Dragonstarproject
MaRS Best Practices: IP Best Practices for ICE Companies - Henry Ohab
MaRS Best Practices: IP Best Practices for ICE Companies - Henry Ohab
MaRS Discovery District
Commercialization of Intellectual Property Rights and its key business concern
Commercialization of Intellectual Property Rights and its key business concern
StepsWorth
MaRS Best Practices: IP Best Practices for Life Sciences Companies - Victoria...
MaRS Best Practices: IP Best Practices for Life Sciences Companies - Victoria...
MaRS Discovery District
13530912_2.PPT
13530912_2.PPT
Lisa Abe-Oldenburg, B.Comm., JD.
Rubrica
Rubrica
elidacardona
Tesis1
Tesis1
Julio Orellano Reyes
Esteban Recomendation
Esteban Recomendation
Caren McCoy
Mais conteúdo relacionado
Mais procurados
Commercializing Intellectual Property
Commercializing Intellectual Property
Jane Lambert
Ld b 145 geni mutanti_2014-11-28 calasso -technology and patent portfolio imp...
Ld b 145 geni mutanti_2014-11-28 calasso -technology and patent portfolio imp...
laboratoridalbasso
Brighton & Hove - How do I protect a business idea - October 2020
Brighton & Hove - How do I protect a business idea - October 2020
Neil Infield
Innovi licensing presentation 2013
Innovi licensing presentation 2013
Ian Murphy
Ldb 145 Geni Mutanti_2014-11-27 calasso - make a good company
Ldb 145 Geni Mutanti_2014-11-27 calasso - make a good company
laboratoridalbasso
Fto workshop
Fto workshop
Sam Nixon
Ethics in the Marketplace - Can You Keep a Trade Secret?
Ethics in the Marketplace - Can You Keep a Trade Secret?
Klemchuk LLP
Neil si ll - introduction to business information - feb 2020
Neil si ll - introduction to business information - feb 2020
Neil Infield
How do i protect my business with intellectual property startup peterborough
How do i protect my business with intellectual property startup peterborough
Neil Infield
Patents and Trade Secrets
Patents and Trade Secrets
Robb Roby
Patent strategy for startups
Patent strategy for startups
Jeff Schox
NYU Startup School - Intellectual Property Fundamentals
NYU Startup School - Intellectual Property Fundamentals
NYU Entrepreneurial Institute
Patent prosecution
Patent prosecution
BananaIP Counsels
Pragmatic Introduction to writing a Business Plan
Pragmatic Introduction to writing a Business Plan
Davide Cilano
How ICT and Green Tech companies can protect IP in China
How ICT and Green Tech companies can protect IP in China
Dragonstarproject
MaRS Best Practices: IP Best Practices for ICE Companies - Henry Ohab
MaRS Best Practices: IP Best Practices for ICE Companies - Henry Ohab
MaRS Discovery District
Commercialization of Intellectual Property Rights and its key business concern
Commercialization of Intellectual Property Rights and its key business concern
StepsWorth
MaRS Best Practices: IP Best Practices for Life Sciences Companies - Victoria...
MaRS Best Practices: IP Best Practices for Life Sciences Companies - Victoria...
MaRS Discovery District
13530912_2.PPT
13530912_2.PPT
Lisa Abe-Oldenburg, B.Comm., JD.
Mais procurados
(19)
Commercializing Intellectual Property
Commercializing Intellectual Property
Ld b 145 geni mutanti_2014-11-28 calasso -technology and patent portfolio imp...
Ld b 145 geni mutanti_2014-11-28 calasso -technology and patent portfolio imp...
Brighton & Hove - How do I protect a business idea - October 2020
Brighton & Hove - How do I protect a business idea - October 2020
Innovi licensing presentation 2013
Innovi licensing presentation 2013
Ldb 145 Geni Mutanti_2014-11-27 calasso - make a good company
Ldb 145 Geni Mutanti_2014-11-27 calasso - make a good company
Fto workshop
Fto workshop
Ethics in the Marketplace - Can You Keep a Trade Secret?
Ethics in the Marketplace - Can You Keep a Trade Secret?
Neil si ll - introduction to business information - feb 2020
Neil si ll - introduction to business information - feb 2020
How do i protect my business with intellectual property startup peterborough
How do i protect my business with intellectual property startup peterborough
Patents and Trade Secrets
Patents and Trade Secrets
Patent strategy for startups
Patent strategy for startups
NYU Startup School - Intellectual Property Fundamentals
NYU Startup School - Intellectual Property Fundamentals
Patent prosecution
Patent prosecution
Pragmatic Introduction to writing a Business Plan
Pragmatic Introduction to writing a Business Plan
How ICT and Green Tech companies can protect IP in China
How ICT and Green Tech companies can protect IP in China
MaRS Best Practices: IP Best Practices for ICE Companies - Henry Ohab
MaRS Best Practices: IP Best Practices for ICE Companies - Henry Ohab
Commercialization of Intellectual Property Rights and its key business concern
Commercialization of Intellectual Property Rights and its key business concern
MaRS Best Practices: IP Best Practices for Life Sciences Companies - Victoria...
MaRS Best Practices: IP Best Practices for Life Sciences Companies - Victoria...
13530912_2.PPT
13530912_2.PPT
Destaque
Rubrica
Rubrica
elidacardona
Tesis1
Tesis1
Julio Orellano Reyes
Esteban Recomendation
Esteban Recomendation
Caren McCoy
Google Prompt Feature
Google Prompt Feature
techugo
Olympic gadget debut
Olympic gadget debut
techugo
庭劇団ペニノはこぶね新作『大きなトランクの中の箱』公開記念スライド
庭劇団ペニノはこぶね新作『大きなトランクの中の箱』公開記念スライド
niwagekidan
Questel Orbit Tips & Tricks webinar - Orbit Workfiles
Questel Orbit Tips & Tricks webinar - Orbit Workfiles
Pushpak Singh - IPR Consultant
Questel Orbit webinar for pharmaceutical generics: Presentation by de Science...
Questel Orbit webinar for pharmaceutical generics: Presentation by de Science...
Sandeep Mishra
HAVAIANAS: Bases Legales #piestureohavaianas
HAVAIANAS: Bases Legales #piestureohavaianas
Nota Bene
LEGO Reinventing (E-)Commerce (business model change)
LEGO Reinventing (E-)Commerce (business model change)
Farzan Dehbashi
A Key Element for Success is a Growth Mindset
A Key Element for Success is a Growth Mindset
jane GARDNER
Destaque
(11)
Rubrica
Rubrica
Tesis1
Tesis1
Esteban Recomendation
Esteban Recomendation
Google Prompt Feature
Google Prompt Feature
Olympic gadget debut
Olympic gadget debut
庭劇団ペニノはこぶね新作『大きなトランクの中の箱』公開記念スライド
庭劇団ペニノはこぶね新作『大きなトランクの中の箱』公開記念スライド
Questel Orbit Tips & Tricks webinar - Orbit Workfiles
Questel Orbit Tips & Tricks webinar - Orbit Workfiles
Questel Orbit webinar for pharmaceutical generics: Presentation by de Science...
Questel Orbit webinar for pharmaceutical generics: Presentation by de Science...
HAVAIANAS: Bases Legales #piestureohavaianas
HAVAIANAS: Bases Legales #piestureohavaianas
LEGO Reinventing (E-)Commerce (business model change)
LEGO Reinventing (E-)Commerce (business model change)
A Key Element for Success is a Growth Mindset
A Key Element for Success is a Growth Mindset
Semelhante a Martin coulthard - keeping an edge - sustainable competitive advantage
BEN Investability Martin Coulthard
BEN Investability Martin Coulthard
Science City Bristol
strategic advantage
strategic advantage
Dave Jarman
Fundamentals of IP Management - Entrepreneurship 101
Fundamentals of IP Management - Entrepreneurship 101
MaRS Discovery District
Monetizing Game User Interface Innovations in Enterprise Applications
Monetizing Game User Interface Innovations in Enterprise Applications
Frank Coppersmith
Brand Valuation - Buying and Selling
Brand Valuation - Buying and Selling
Metis Partners
03_08_Consumer branding_Annalena Nordin.pptx
03_08_Consumer branding_Annalena Nordin.pptx
European Innovation Academy
Tse appropriability overview-2014
Tse appropriability overview-2014
Valeryia Kazheunikava
wipo_smes_tlv_05_www_54894.ppt
wipo_smes_tlv_05_www_54894.ppt
ssuserc656bb
Ip & npd razaghi-ramezankhani-ghiassaleh-parvizian
Ip & npd razaghi-ramezankhani-ghiassaleh-parvizian
Omid Aminzadeh Gohari
Présentation tematys 24avril2014 gb v1
Présentation tematys 24avril2014 gb v1
Benoît d'Humières
ExploreExport 2014 - Safeguarding Your Intellectual Assets
ExploreExport 2014 - Safeguarding Your Intellectual Assets
Scottish Enterprise
Setting product strategy
Setting product strategy
eyad-gh
Protecting Trade Secrets in the Current Economy
Protecting Trade Secrets in the Current Economy
Klemchuk LLP
Bereskin Parr: Update on Trademark and Design Law: Silicon Halton Meetup 114
Bereskin Parr: Update on Trademark and Design Law: Silicon Halton Meetup 114
Lisa Denis
Lec 09
Lec 09
Hanakojang Kra Tay
Follower/Latecomer Strategy
Follower/Latecomer Strategy
Daniel Hanz
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
Maria Thompson
CMP IP communication 4-08
CMP IP communication 4-08
David McFeeters-Krone
Ron Zink: intellectual property and how to protect your brand and innovation
Ron Zink: intellectual property and how to protect your brand and innovation
IAMCP MENTORING
Strategic Planning for Capturing and Protecting Intellectual Property - Knobb...
Strategic Planning for Capturing and Protecting Intellectual Property - Knobb...
Knobbe Martens - Intellectual Property Law
Semelhante a Martin coulthard - keeping an edge - sustainable competitive advantage
(20)
BEN Investability Martin Coulthard
BEN Investability Martin Coulthard
strategic advantage
strategic advantage
Fundamentals of IP Management - Entrepreneurship 101
Fundamentals of IP Management - Entrepreneurship 101
Monetizing Game User Interface Innovations in Enterprise Applications
Monetizing Game User Interface Innovations in Enterprise Applications
Brand Valuation - Buying and Selling
Brand Valuation - Buying and Selling
03_08_Consumer branding_Annalena Nordin.pptx
03_08_Consumer branding_Annalena Nordin.pptx
Tse appropriability overview-2014
Tse appropriability overview-2014
wipo_smes_tlv_05_www_54894.ppt
wipo_smes_tlv_05_www_54894.ppt
Ip & npd razaghi-ramezankhani-ghiassaleh-parvizian
Ip & npd razaghi-ramezankhani-ghiassaleh-parvizian
Présentation tematys 24avril2014 gb v1
Présentation tematys 24avril2014 gb v1
ExploreExport 2014 - Safeguarding Your Intellectual Assets
ExploreExport 2014 - Safeguarding Your Intellectual Assets
Setting product strategy
Setting product strategy
Protecting Trade Secrets in the Current Economy
Protecting Trade Secrets in the Current Economy
Bereskin Parr: Update on Trademark and Design Law: Silicon Halton Meetup 114
Bereskin Parr: Update on Trademark and Design Law: Silicon Halton Meetup 114
Lec 09
Lec 09
Follower/Latecomer Strategy
Follower/Latecomer Strategy
Business Innovation Conference 10 11 2011
Business Innovation Conference 10 11 2011
CMP IP communication 4-08
CMP IP communication 4-08
Ron Zink: intellectual property and how to protect your brand and innovation
Ron Zink: intellectual property and how to protect your brand and innovation
Strategic Planning for Capturing and Protecting Intellectual Property - Knobb...
Strategic Planning for Capturing and Protecting Intellectual Property - Knobb...
Mais de Bath & Bristol Enterprise Network
Jonathan shaw
Jonathan shaw
Bath & Bristol Enterprise Network
Vanessa Moon Presentation
Vanessa Moon Presentation
Bath & Bristol Enterprise Network
Nick Sturge - Presentation
Nick Sturge - Presentation
Bath & Bristol Enterprise Network
Financial modelling presentation - M Dawes
Financial modelling presentation - M Dawes
Bath & Bristol Enterprise Network
G Commins - Sales & marketing
G Commins - Sales & marketing
Bath & Bristol Enterprise Network
Roadmaps a personal view
Roadmaps a personal view
Bath & Bristol Enterprise Network
Huw Davies - Sales & Marketing
Huw Davies - Sales & Marketing
Bath & Bristol Enterprise Network
Core 1 From Idea To Plan - Chris Tanner
Core 1 From Idea To Plan - Chris Tanner
Bath & Bristol Enterprise Network
Core 1 from idea to plan - Tim Monks
Core 1 from idea to plan - Tim Monks
Bath & Bristol Enterprise Network
Core 1 from idea to plan - Mark Farmer
Core 1 from idea to plan - Mark Farmer
Bath & Bristol Enterprise Network
Robert Fraquelli
Robert Fraquelli
Bath & Bristol Enterprise Network
Martin coulthard intro - sales chasm
Martin coulthard intro - sales chasm
Bath & Bristol Enterprise Network
Presentation n hopkins
Presentation n hopkins
Bath & Bristol Enterprise Network
Presentation d sykes
Presentation d sykes
Bath & Bristol Enterprise Network
Presentation d gilroy
Presentation d gilroy
Bath & Bristol Enterprise Network
Presentation notes t forster
Presentation notes t forster
Bath & Bristol Enterprise Network
Trevor Forster Presentation - Profit from Design
Trevor Forster Presentation - Profit from Design
Bath & Bristol Enterprise Network
Mat Hunter Presentation - Profit from Design
Mat Hunter Presentation - Profit from Design
Bath & Bristol Enterprise Network
Jim Orkney Presenation - Profit from Design
Jim Orkney Presenation - Profit from Design
Bath & Bristol Enterprise Network
R Luxton Presentation - Think Small
R Luxton Presentation - Think Small
Bath & Bristol Enterprise Network
Mais de Bath & Bristol Enterprise Network
(20)
Jonathan shaw
Jonathan shaw
Vanessa Moon Presentation
Vanessa Moon Presentation
Nick Sturge - Presentation
Nick Sturge - Presentation
Financial modelling presentation - M Dawes
Financial modelling presentation - M Dawes
G Commins - Sales & marketing
G Commins - Sales & marketing
Roadmaps a personal view
Roadmaps a personal view
Huw Davies - Sales & Marketing
Huw Davies - Sales & Marketing
Core 1 From Idea To Plan - Chris Tanner
Core 1 From Idea To Plan - Chris Tanner
Core 1 from idea to plan - Tim Monks
Core 1 from idea to plan - Tim Monks
Core 1 from idea to plan - Mark Farmer
Core 1 from idea to plan - Mark Farmer
Robert Fraquelli
Robert Fraquelli
Martin coulthard intro - sales chasm
Martin coulthard intro - sales chasm
Presentation n hopkins
Presentation n hopkins
Presentation d sykes
Presentation d sykes
Presentation d gilroy
Presentation d gilroy
Presentation notes t forster
Presentation notes t forster
Trevor Forster Presentation - Profit from Design
Trevor Forster Presentation - Profit from Design
Mat Hunter Presentation - Profit from Design
Mat Hunter Presentation - Profit from Design
Jim Orkney Presenation - Profit from Design
Jim Orkney Presenation - Profit from Design
R Luxton Presentation - Think Small
R Luxton Presentation - Think Small
Último
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
CzechDreamin
Agentic RAG What it is its types applications and implementation.pdf
Agentic RAG What it is its types applications and implementation.pdf
ChristopherTHyatt
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
FIDO Alliance
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
FIDO Alliance
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
UXDXConf
IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024
IoTAnalytics
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
Stefano
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří Karpíšek
CzechDreamin
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
FIDO Alliance
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
Jennifer Lim
Introduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG Evaluation
Zilliz
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
CzechDreamin
Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John Staveley
John Staveley
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
Syngulon
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
FIDO Alliance
What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024
Stephanie Beckett
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
FIDO Alliance
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
Patrick Viafore
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
FIDO Alliance
AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101
vincent683379
Último
(20)
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Agentic RAG What it is its types applications and implementation.pdf
Agentic RAG What it is its types applications and implementation.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří Karpíšek
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
Introduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG Evaluation
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John Staveley
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101
Martin coulthard - keeping an edge - sustainable competitive advantage
1.
© 2010 Martin
Coulthard winning a 3 level approach to business strategy Martin Coulthard BCS/BEN Tech Startup School core 4: Competitive Strategy 8 November 2010
2.
© 2010 Martin
Coulthard overview • context • approach • kinds of competitive advantage • examples
3.
© 2010 Martin
Coulthard context • business is competitive • a team, contact sport like rugby • what does ‘winning’ mean to you? – get your idea/product out there? – social benefits? – lifestyle business, to pay the bills? – fast growth of sales and profit? – a big exit?
4.
© 2010 Martin
Coulthard 3 levels
5.
© 2010 Martin
Coulthard level 1 – broad competence • do (almost) everything well • actually, basic competence in all areas is often enough! • a ‘me too’ business can achieve a level of success if it consistently deliver good quality product/service, on time, in the right market
6.
© 2010 Martin
Coulthard level 2 – competitive advantage • different + better • what could you do or offer that is different to and better than your competitors? • if this is not protectable / sustainable then others will quickly copy
7.
© 2010 Martin
Coulthard level 3 – sustainable competitive advantage • you keep your advantage • because the competition is not able, is not allowed, or does not want to copy it • or you keep getting better at it, changing it or finding a new one!
8.
© 2010 Martin
Coulthard where is the edge? kinds of competitive advantage intellectual property protection other strategic elements formal intellectual property rights • patents • trademarks • copyright • design rights know how / unique skills of team complexity / difficulty of product / service 'sticky' products brand / reputation / trust team expertise pricing control of routes to market domination of target market segment (not worth competitor trying to take it from you) quality design / user experience / object of desire ‘the whole product’ first to market hard work passion location funding size continual development / improvement innovation! other protection • copying is not illegal! • confidentiality agreements • employment/consultancy contracts – and other legal agreements • secrecy • copy protection technology – e.g. encryption, DRM (Digital Rights Management)
9.
© 2010 Martin
Coulthard intellectual property rights 1. patents - protect what makes things work - like what makes a wheel turn or the chemical formula of your favourite fizzy drink 2. trademarks - signs (like words and logos) that distinguish goods and services in the marketplace 3. copyright - an automatic right which applies when the work is fixed, that is written or recorded in some way 4. design rights - protect the appearance of a product/logo © Reg. Des. 1111111 TM ®
10.
© 2010 Martin
Coulthard software patents – a dilemma • even if you can get a patent relating to your software… • it will disclose key aspects of your invention (so that someone else can reproduce it) – that is the deal • when those aspects may otherwise be hidden • so others can then ‘copy’ the invention far more easily • but how they do so may also be hidden! • so you cannot be sure, or prove, that they are infringing!
11.
© 2010 Martin
Coulthard other approaches to IP protection • if not legally protected by IPR, copying is not illegal! • so what else can you do? • confidentiality agreements – and other legal agreements • employment contracts – confidentiality, IP ownership, non- compete clauses – also consultancy & supplier contracts • secrecy SSSHHHH! • copy protection technology – e.g. encryption, DRM (Digital Rights Management)
12.
© 2010 Martin
Coulthard competitive advantage – business areas product or service team market funding strategy know how (tech, market) unique skills connections hard work passion culture quality complexity / difficulty of product design / user experience / object of desire ‘the whole product’ range of complementary products first to market cost structure 'sticky' products brand / reputation / trust choice of market segment / focus control of routes to market domination of target market segment location pricing size funding but which are sustainable?
13.
© 2010 Martin
Coulthard startup & early stage – where’s the edge? 1. flexibility and speed 2. low costs 3. entrepreneur’s / founder’s • skills, technical knowledge • market knowledge, experience, connections, reputation • vision, passion, commitment, determination, hard work! • look at yourself! 4. ability to innovate
14.
© 2010 Martin
Coulthard case study 1 - Renishaw • Sir David McMurtry and John Deere – Rolls Royce • invention at RR of touch probe to measure Concorde engine parts • RR supported them to get patents and start own company • fought US infringement battle (cost $1M+) • focus on innovative precision metrology, supported by IPR (36 UK patents) • “success comes from patented and innovative products and processes, high quality manufacturing, and the ability to provide local customer support in all its markets around the globe”
15.
© 2010 Martin
Coulthard case study 1 - Renishaw • virtuous circle of patents • patents let Renishaw charge a premium price (as competitors cannot copy) • which leads to good margins • which allows high spend on R&D - “18% of annual sales invested in R&D and engineering” • and a long term approach to business strategy • leading to more innovation and patents (though maintaining this in a large company is challenging)
16.
© 2010 Martin
Coulthard case study 2 – IPL Information Processing • software projects and consultancy services – not products or applications • 0 patents • focus on large corporate/public clients • and quality of delivery – business & technical – trust & reliability – responsiveness & agility – excellence
17.
© 2010 Martin
Coulthard case study 3 – Stonecube Ltd - IPR • invention: realistic, moving visualisation of objects with printed/decorated surfaces • key inventive step was a way to model the physical printing process to generate a 3D model • UK application went • US patent granted!
18.
© 2010 Martin
Coulthard case study 3 – Stonecube Ltd – strategy story 1. idea that there was a business opportunity if 3D graphics in PCs & Macs could be applied to commercial applications 2. visualisation of ceramic tiles 3. print 4. packaging and greetings cards 5. selling direct at relatively low price 6. ‘partnering’ – global sales + complementary products
19.
© 2010 Martin
Coulthard case study 3 – Stonecube Ltd • how did the patent help? • probably discouraged competitors • encouraged customers, investors, partners, potential acquirers – perception matters • at least doubled valuation for both angel investment and exit • even though we probably could not have fought infringement action (especially in USA) • even acquirer was reluctant to do so • you must be in the game – if you can be
20.
© 2010 Martin
Coulthard conclusions • think about climbing through levels 1, 2 and 3 • whatever your strategy, it must build on broad competence (no business excels at everything) • in a tech business IPR is often a key source of sustainable competitive advantage – look for the patenting opportunities – get in the game • but there are many other strategic elements • finding the right mix of elements for an effective competitive strategy is a journey • continuous improvement is essential
21.
© 2010 Martin
Coulthard image attribution • slide 1: England Rugby Squad 2003 by BombDog CC-BY-2.0, via Wikimedia Commons • slide 5: stack of cards by Fraser Waters CC-AN-2.0 CC-BY-2.0 • slide 6: Wood and CFRP tennis rackets overlayed by CORE-Materials CC-AT-2.0 • slide 7: Jahangir Khan by Mr Ian CC-AT-2.0