First in a five part series on social media marketing for small business. F.E.M.M.E., Cleveland, OH 4/3/12

1. You’re Doing It Right!
www.feather-stone.com

2.  Kelly V. Pavlovic
 Owner, Feather & Stone Designs since 1994
 Bachelor of Science, Case Western Reserve Univ.
 Speaker, consultant, writer, voracious reader
 Facebook addict
 Pinterest explorer
 @featherandstone
 @pavpower

4. BONUS!
Can you identify each of these logos?

5.  CONVERSATION is the big buzzword
 People want to share opinions and INTERACT
 Your customers now EXPECT this from you

6. VS
 There are 6 billion people on the planet
 4.8 billion of them have a mobile phone
 Only 4.2 billion own a toothbrush

8.  Take CONTROL of your PRIVACY
 SEPARATE PERSONAL contacts
from business ones using LISTS
 Create a TIMELINE page
 Use the TIMELINE LAYOUT to
TELL YOUR STORY
 FIND your target AUDIENCE
 Plan your MARKETING STRATEGY
 Basic ETIQUETTE & VOCABULARY
 Use best ENGAGEMENT HABITS

9.  COMPLETE your PROFILE
 WRITE for SUCCESS
 BUILD your NETWORK
 Use correct ETIQUETTE
 Join GROUPS
 Improve your EDGERANK
 Use UPDATES to stay connected
 Choose SETTINGS that FIT YOUR GOALS
 Use ANSWERS to build CREDIBILITY
 Install APPS and USE THEM EFFECTIVELY
 Basic ETIQUETTE & VOCABULARY
 Use best ENGAGEMENT HABITS

10.  SETUP your TWITTER ACCOUNT
 SETUP a HOOTSUITE ACCOUNT
 WRITE an effective BIO
 PROMOTE OTHERS to promote
yourself & your business
 Build KLOUT
 USE SEARCH to find your audience
and your colleagues
 BUILD your FOLLOWERS list
 Basic ETIQUETTE & VOCABULARY
 Best ENGAGEMENT HABITS

11.  SETUP a WORDPRESS account
 DEFINE YOURSELF and how you
WANT TO BE PERCEIVED
 DECIDE what to WRITE
 DECIDE how FREQUENTLY you will write
 PRESENT yourself with PROFESSIONALISM
 GET FOUND and BUILD your AUDIENCE
 Basic ETIQUETTE & VOCABULARY
 Best ENGAGEMENT HABITS

12.  SETUP your own CHANNEL
 Realize the BENEFITS of
USING VIDEO to connect
 Drive TRAFFIC to your site
 Build CREDIBILITY & EXPERTISE
 Make EFFECTIVE videos – learn the tricks
 Get IDEAS for CONTENT
 Basic ETIQUETTE & VOCABULARY
 Best ENGAGEMENT HABITS

13.  How to GET an ACCOUNT
 Basic PRICING INFO
 What are YOUR OPTIONS
 IMPORT LISTS
 The importance of
BUILDING YOUR LIST
 How to USE ANALYTICS
 How to CUSTOMIZE a TEMPLATE
 How to SHARE with other SOCIAL MEDIA accounts
 Basic ETIQUETTE & VOCABULARY
 Best ENGAGEMENT HABITS

14.  It’s FUN!
 It’s HERE TO STAY
 Highly CUSTOMIZABLE to
suit your marketing style
 PICK & CHOOSE what works
best for YOU.
 There is no wrong, make it WORK FOR YOU.
 It’s SOCIAL!

15.  Sign up for a Facebook account
 Divide your current FB friends
into lists according to:
 Privacy Level
 Communication Groups
 Example: Friends, Close Friends, Family, Business,
Church, Children, etc.
 Make notes of your (or your company’s) milestones
Example: Start Date, Growth Points, Products Added

16.  www.feather-stone.com
 kelly@feather-stone.com
 facebook.com/featherandstone
 linkedin.com/in/kellyherronpavlovic
 twitter.com/featherandstone
@featherandstone
@pavpower
 pinterest.com/kellypavlovic
 slideshare.net/kellypavlovic