In our societies media the equality which stands between men and women is almost non-existent. It is widely understood that we live in a man’s world. Something as common to our culture as the English language stands guilty of encouraging content that displays domestic violence, rape, and child pornography. With these messages surrounding our everyday lives and yet still being ignored as an issue seeking attention, it is common for many people to overlook the equally degrading images in which advertising agencies surround us. Advertising contributes to people’s attitudes about gender, sex, race, and violence. With advertising agencies standing by the notion that “Sex Sells” it is very common to find sex tied into a number of advertisements seen everywhere on a daily basis.