Maintaining Your Personal Brand

1. It Takes Time: Developing and Maintaining Your Personal Brand Kelly Fisher Senior Honors Thesis

3. “What you bring to the table”

6. Create

7. Maintain

8. Evaluation

9. Judging of the two best Personal Branders

10. The FINAL Product

11. Personal Branding Toolkit

12. Expand Your Brand

13. Career Assessment

14. Brand Check

15. YourUnique Value Proposition

16. Goal Check

17. Winner!

18. Goals Exercise

19. Networking Exercise

20. Finished Portfolio & Resume

21. Best mediums to showcase your brand

22. Evaluation Survey

24. Struggles with Portfolios What struggles are you having?

25. Whose in Your Network? What type of people? Who do you wish were in your network?

26. Exercise 1 Pair off List everything the two of them have in common. The winning team is the one with the longest list.

27. What We Learned What did you get out of this exercise? You should be learning about developing a relationship with a stranger and the various kinds of things they can have in common

28. Expanding Your Network The essence of networking: talking to old contacts to get leads and following up on those leads meeting new people and striking up a conversation joining new organizations and becoming active And this is where most people fail. What are some ways to extend your existing network?

29. Expanding Your Network, Cont’d Ways to extend your existing network: Phone calls Letters or newsletter Join a professional society or civic organization Internet newsgroups Consultants and consultants' networks Technical conferences, workshops Someone at a company you'd like to work for Recruiters, headhunters

30. Exercise 2 The winner is the person who fills in the most blanks. NOTE: a person can't sign for more than one item on a form. (By the way, the numeric series in the last item on the hunt are the values for 5% standard resistors.) For groups that might not contain a significant number of EE's, you might want to substitute: Has a golf handicap of 10 or less, or Has met a US President.) What you should learn from this exercise: Ask participants what they learned about You should be learning that if you know what you are looking for, you can find it; and there are valuable contacts all around us.

31. Networking Scavenger Hunt Instructions: Read the items listed below; then find someone in the group who fits the bill for each item. Ask him/her to sign the blank next to the item which applies. (Any one individual may sign for only one item on your list.) Your goal is to find a match for each item. Good luck! 1.______ Shares your first initial 2.______ Serves as an officer in a non-IEEE association 3.______ Played a musical instrument in a band 4.______ Worked outside the US 5.______ Has worked for a company while it went public 6.______ Has more than two graduate degrees 7.______ Has been to the White House on official business 8.______ Has published a book 9.______ Has gotten a job using Internet 10.______ Has traveled to more than three continents 11.______ Has worked for one company more than 15 years 12.______ Speaks a foreign language fluently 13.______ Has worked on a political campaign 14.______ Has more than 4 children 15.______ Can fill in the blanks in this series: 10, 11, 12, 13, 15, 16, 18, 20, 22, 24, 27, 30, 33, 36, 39, 43, 47, 51, 56, 62, ---, ---, ---, ---, 100

32. Job hunting tactics

34. Present/former managers and colleagues

35. Old school friends and alumni association members

37. Ask for information, not a job or internship

38. Pass along information

39. Don’t pressure your network for more than it can easil supply

40. Don’t use pressure tatics

41. Always carry business cards or portfolio to a networking function

43. Build a Personal Branding Toolkit Personal Statement - Unique Value Proposition Resume E-Portfolio Website or blog Social Media Outlets LinkedIn Facebook

44. The Strategy GOOGLE yourself 2 Create a LinkedIn account Manage your Facebook page 3 1 Create a blog or website 4 Create your resume / e-portfolio 5 6 Career Development / Networking

45. Me 3.0 Timeline Part 1 of Me 3.0 The Beginning: Discovering Your Personal Brand Part 3 of Me 3.0 Exploration & Evaluation: What Impact Have You Made? !FINAL JUDGING! Sep Oct Nov Dec FINAL Personal branding tool kit (E-Portfolio for honors) Part 2 of Me 3.0 It Takes Time: Developing and Maintaining Your Personal Brand Me 3.0 Creating a New Me: A How-To Build a Personal Brand for College Students