3. Kelly D. Norris
Rainbow Iris Farm

6.  Is more always better?
 ~1,000 new cultivars/year
 Amateur development

8.  But who have we forgotten?

10.  Collectors
 Mass-market/wholesale
 But what about YOUR clients?

11. An iris for
Update Recap,
every
time! dude
garden

14.  Remember provenance
 Plant equality?
 Right plant=right place?

32.  THE question, perhaps
 Quantitative trait (QTL)
 Environmental influence
 Poorly understood physiology
 Distinct breeding groups

36.  Distinction, distinction, distinction
 Better rebloomers
 Shorter and smaller cultivars
 Cut flowers

38. What’s the big deal?
Better irises

39. So many…
1,000

40. Exciting, right?
Iris lovers!

41. Iris Lovers
 Who are we breeding irises for?
 Why are we breeding irises?

42. Kelly’s Top Five
Perennials
Distinctiveness
Medians
Better rebloomers
Cut flowers

45. NOT “I. germanica”
I. x alto-burbata?
I. x conglomerata?

46. Miniature Dwarf Bearded

47. Kelly’s Market Outlook: MDBs
 Some interest, particularly with rock
gardeners
 Container gardening?
 Vigor/clump potential sells

48. ‘Fission Chips’
(Keppel, 2004)

49. ‘Tiny Titan’
(Aitken,
2002)

50. ‘Flashing
Neon’
(Willott,
2005)

51. Standard Dwarf Bearded

52. Kelly’s Market Outlook: SDBs
 When I say dwarf, you think SDBs…
 Iris lovers can’t get enough of them…
 Nursery container production potential
 Buds on the horizon…

53. Paul Black
I126A

54. ‘Cat’s Eye’

55. ‘Giggles
and Grins’
(Coleman,
2007)

56. ‘Eye of the Tiger’

57. Intermediate & Border Bearded

58. Kelly’s Market Outlook: IBs & BBs
 Possibly the perfect irises for the future
(urban gardens)
 Crossroads of genetics and selection
 Fertility dawns…
 Classification woes?

59. ‘Man’s Best Friend’

60. ‘Gene’s Lora Lavelle’

61. ‘Fast Forward’

62. ‘Banded
Gold’

63. ‘Bundle of Love’

64. Miniature Tall Bearded

65. Kelly’s Market Outlook: MTBs
 Cut flower industry
 Dips, tets
 Timeless garden plants
 Hardiness and showmanship!

66. ‘Lucy
Doodle’

67. ‘Rayos
Adentro’

68. Chuck Bunnell seedling

69. ‘Dividing Line’

70. ‘Hot News’

71. Tall Bearded

72. Kelly’s Market Outlook: TBs
 Go for glory—clump power!
 Bud counts over 8 probably irrelevant
 Distinctiveness coupled with vigor
 Loss of market share?

73. ‘Tobacco Chew’ (Burseen, 2009)

74. ‘Starring’

75. ‘Gypsy Lord’

81. ‘Honeydripper’

83. ‘Alan M. Turing’

84. ‘Won’t’

85. ‘Ten Carat Diamond’

86.  Range of heights (18-48”)
 Early summer doers
 Expanded color palette
 Expanded bloom time (up to 6
weeks)
 28 versus 40

87. Iris chrysographes

89. ‘Cape Cod Boys’

90. ‘Hot Sketch’

91. ‘Miss Apple’

92. ‘Cream of Tomato’

94. ‘Humors of
Whiskey’

95. ‘Lucy Locket’

97. ‘At The Crossroads’

98.  Sorely underappreciated
 June bloomers
 Colors not found elsewhere
 Perfect florist irises
 Long-lasting landscape impact

99. ‘Falcon’s Crest’

100. ‘Missouri
Clouds’

102. ‘With One Look’

103.  Acidic soils!
 The last hurrah…
 New genotypes yield increased
hardiness
 You want big, eh?

104. ‘Banjo Blues’

105. ‘Snook’

106. ‘Sugar Dome’

108. ‘Christina’s Gown’

110. ‘Pixie Won’

112.  Louisianas
 SPEC-X
 Arils/Arilbreds
 Crested irises
 Chinensis group
 I. x norrisii hybrids

113. Iris domestica (blackberry lily)

114. (blackberry lily), Iris dichotoma (Vesper iris)

115. Iris x norrisii (candy lily)

116.  www.kellydnorris.com
 Posted via SlideShare
 Twitter: @rainbowirisfarm
 Facebook too!

117. www.rainbowfarms.net