3. PLACES TO CREATE
PLACES TO COMPOSE
A BIT OF INSPIRATION
AND A CENTERFOLD
CALLENDER
G R A P H I C S
Contents
GRAPHIC DESIGN & ART DIRECTION
FOR SMALL BUSINESS AND
THE FORTUNE 500
CONCEPT VISUALIZATION
CLIENT PROPOSALS
SHOWS & EVENTS
PRESENTATIONS
PARTICIPANT GUIDES
RIDE & DRIVES
MARKETING COMMUNICATIONS
BRANDING & IDENTITY
DIGITAL MEDIA
ILLUSTRATION
RETOUCHING
CREATIVE • INTELLIGENT • DESIGN
KELLY CALLENDER
PRINCIPAL DESIGNER
248-752-0397
kelly@callendergraphics.com
5. The SketchBook
GREAT AND TALENTED MINDS THROUGHOUT HISTORY
EXPLORED THEIR IDEAS, DEVELOPED THEORIES
AND SKETCHED COUNTLESS ILLUSTRATIONS
IN THEIR BOOKS.
6. ORCHESTRATED HIS ELECTRIC LIGHT.
RECORDED THERORIES OF RELATIVIITY, SPACE & TIME.
PAINTED UPON A STARRY NIGHT.
FILLED 13,000 PAGES THROUGHOUT HIS LIFE.
DREW INSPIRATION FROM THE MOON FOR HEAVEN’S SAKE.
SKETCHED IDEAS FOR MONA.
7.
8. "It should not be hard for you to stop
sometimes and look into the stains of walls,
or ashes of a fire, or clouds, or mud or
like places, in which... you may find really
marvellous ideas."
9. "It should not be hard for you to stop
sometimes and look into the stains of
walls, or ashes of a fire, or clouds, or
mud or like places, in which... you may
find really marvellous ideas."
"It should not be hard for you to stop
sometimes and look into the stains of
walls,"
"It should not be hard for you to stop
sometimes and look into the stains of
walls,"
"It should not be hard for you to
stop sometimes and look into the
stains of walls,"
"Itshouldnotbehardforyouto
stopsometimesandlookintothestains
ofwalls,"
"Itshouldnotbehardforyouto
stopsometimesandlookintothe
stainsofwalls,"
"Itshouldnotbehardforyoutostop
sometimesandlookintothestainsof
walls,"
"It should not be hard for you to stop
sometimes and look into the stains of
walls,"
"It should not be hard for you to stop
sometimes and look into the stains of
walls,"
"It should not be hard for you to
stop sometimes and look into the
stains of walls,"
16. For A Good Design
- Call Kelly 248-752-0397
with an extraordinary combination of
creative thinking and intelligent marketing
By fascinating you
Desire fascinates
with pleasure.
Our insatible appetite
for sight, sound, taste,
touch and scent. To
desire is to crave,and
captivates our need for
sensory fulfillment. desire
is inherently difficult to
ignore. It’s not taboo, or
even a mystery; sex sells.
Taco Bell. What you crave.
Tempted by
forbidden fruit
When we’re told we
can’t have something,
fascination can take
hold and make us
want it more. Vice
lets us bend the rules
and break out of strict
norms. Vice never fails
to get people talking,
which leads to buying.
What happens
We are intrigued by
curiosity.
Mystique flirts with us. Exciting
enough to get noticed, yet
complex enough to stay
interesting. A delicate balance
of anticipation and reward.
It fascinates by building
mythology and limiting
information.
The Coca-Cola recipe.
Power dominates
success.
It controls, leads and directs
our focus. It gives us the
fundamental possibility of
success and greatness. It
also intimidates and causes
us to act.
You never get a second
chanceto make a first
impression.
Symbols of respect.
Prestige rates people and
objects relative to one another.
It evokes admiration and sets
priorities. Prestige fascinates by
setting high standards, limiting
availability and being part of
the elite.
BMW. The ultimate driving
machine.
Everybody wants it.
Trust is more nuanced,
more fragile, harder to earn
and eaiser to lose then the
other 6 triggers. Trust is only
fascinating when established
consistently. Trust guides us
with familiarity, comfort and
reassurance.
I’ll have the usual.
Act or else.
Alarm revs up our internal
crisis center. We are
programmed to focus and
act, and instinctivly try to
get rid of the percieved
danger. Alarm fascinates
by compelling us to do
something that we otherwise
would not.
Whatever you do, call now!
1. Admitted we were powerless over graphic design - tha
become unmanagable - obsessive -compulsive.
2. Came to believe a .com google - font greater than helv
to sanity.
3. Made a decision to turn iMac and our Pads over to App
understood the 300 page agreement.
4. Made us listen to a searching and fearless moral critig
5. Submitted to sales, marketing, and to another design
our self-promotion.
6. Were not entirely ready to have the account manager
concepts and creative.
7. Bluntly asked him to remove himself.
8. Made a list of all great ideas we had harmed, and beca
them all.
9. Made constant edits to such ideas, except when to do
chances of ever completing one.
10. Continued to take personally all critizism about our w
were wrong, promptly admitted we were right.
11. Sought through fear and trepidation to improve our co
we to understand it, praying only for the knowledge o
that the power won’t go out.
12. Having had a inspirational experience as a result of ou
carry the final design to our client, and to practice nev
over every tiny, little detail of our work.
A CREATIVE 12-STEP PROGRA
GRAPHIC ADDICTS
When you fascinate people, not only do they focus on you and your
message, but they’re also more likely to believe, care about and
purchase from you.
Fascination7triggers of persuasion
Tempted by forbidden fruit.
What happens in Vegas, stays in Vegas.
We are intrigued by curiosity.
The Coca-Cola recipe.
Power dominates success.
You never get a second chance to
make a first impression.
Desire fascinates with pleasure.
White Castle. What you crave.
Symbols of respect.
BMW. The ultimate driving machine.
Everybody wants it, and needs it.
I’ll have the usual.
Act or else.
Whatever you do, call now!
17. Paint Creek Center for the Arts
proposal for PCCA logo & brand redesign
Paint Creek Center for the Arts
proposal for PCCA logo & brand redesign
Paint Creek Center for the Arts
proposal for PCCA logo & brand redesign
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EVENTS | PRESENTATIONS PRINT | BRANDING WEB | INTERACTIVE
INTELLIGENCE
CREATIVE
INTELLIGENCE
MADNESS&
EUPHORIC
FRENZY
MADNESS
POETIC
&
OR
CREATIVE
INTELLIGENCE
MADNESS&
EUPHORIC
FRENZY
MADNESS
POETIC
&
OR
CREATIVE
sets everything else in motion.
The cause behind all effects.
The power behind all
manifestations, and the
seeds of the end sown in
every beginning.
18.
19.
20.
21.
22.
23. Make up a song and sing about the problem.
Create an idea that could get you fired.
What does the sky taste like?
Write some headlines that describe the problem.
Ask the most creative person you know.
Ask the least creative person you know.
Ask a child.
Try some unconventional wisdom to aid in creative
crisis management. Hack your brain by firing some
totally unrelated neurons.
If you’re looking to improve mental cognition,
increase your memory, and enhance your alertness,
here are 15 easy ways to give your brain a six-pack.
Think about it
outside the box.
What is your most bizarre creative idea?
Juggling is the best way to improve your thinking
speed. Five minutes a day practicing. Hint: Stare at the
same spot above your head juggling two balls. Don’t
move on to 3 until you’ve mastered two.
TheJuggler
Challenging yourself with an unfamiliar subject stimulate parts of the
brain that may have been untapped. Spend a little time on any new
discovery, and you may find some inspiration hidden from view.
