This PDF provides more information on CreateAthon, a 24-hour pro bono marketing marathon program.

1. While CreateAthon was originally formed as a service program
for advertising, marketing and communications firms, there is a
strong demand to extend this skills-based volunteerism model to
the corporate world. We’ve tailored our program to give leaders
the tools needed to design and execute an effective pro bono
marathon model that can engage their marketing employees in
meaningful community service.
The need for skills-based service
Nonprofit organizations have a greater need than ever for professional pro
bono services, especially marketing and communications services. It’s an
essential strategy for moving their work forward.
• 72% of nonprofits strongly agree pro bono services would
increase impact
• Only 3% report having enough access to pro bono services
• Marketing is ranked as the #1 unmet need in pro bono services
• Second only to legal services in pro bono services used
by nonprofits
The benefits of corporate response
Data clearly indicates the correlation between employee engagement and
professional development, satisfaction and retention. It’s an essential part
of today’s modern business culture.
• 91% of HR professionals across multiple industries believe skills-
based volunteerism is an effective way to build leadership skills
• 77% of employees engaged in pro bono service reported
improved creative thinking resulting from their pro bono projects
• 84% of companies engaged in pro bono service see
bottom-line impact
CreateAthon®
:
The case for corporate engagement
Source: Taproot Foundation, Board Source
Source: Deloitte, Fidelity Investments, Points of Light Foundation
Discovery Channel’s Creating Change
event, now in its sixth year, is modeled
after CreateAthon. The event is held at
the corporation’s headquarters in Silver
Springs, MD and has earned national CSR
awards for employee engagement.

2. Why engage with CreateAthon?
CreateAthon has a proven model of success, with 18 years of program
experience. We have the insights and tools needed to help corporate
marketing teams conduct a successful pro bono marketing event, one that
will transform their work experience and strengthen the community.
Case Study: Altria
• Partnership with Fortune 200 CPG marketing Organization
• Marathon challenge fueled flexible, focused thinking and
leadership development
• Provided more than 1,400 volunteer hours of professional service
to nine local nonprofits
• Work valued in excess of $107,000
• Young professionals new to the company learned more about
community issues
• Engaged the corporation’s national ad agencies:
Leo Burnett, Landor
• Engendered board support, staff satisfaction and
positive corporate PR
• CreateAthon marathon process now used throughout company
as ideation tool
• Corporation has provided ongoing, annual support
to CreateAthon
HANDS ON
BOARD
SERVICE
SKILLS
BASED
NON-CORE
SKILLS
500%
Skills-based volunteerism programs
like CreateAthon are the most
advanced form of employee
engagement in the commmunity,
delivering 5 times the impact of
traditional volunteering efforts.
Source: US Bureau of Labor Statistics

3. Level One:
$25,000 - $30,000
Level Two:
$15,000
Level Three:
$5,000
CreateAthon Corporate Engagement Models
CreateAthon provides a corporate tool
kit to marketing leaders, with outline on
processes.
Corporate tool kit includes:
• Internal communications/
engagement among leadership
• Nonprofit engagement, applica-
tions and vetting process
• Project scoping, nonprofit client
management
• Event promotions, advance
communications
• Production resources:
photography, printing, digital
development, etc.
• Logistics management
• Impact measurement
Branded/proprietary assets:
• Nonprofit applications
• CreateAthon brand identity
For more information, contact:
Teresa Coles, CreateAthon
(803) 608-7159
teresa@riggspartners.com
Kelly Luciano, Good Done Great
(803) 500-1380
kelly@gooddonegreat.com
www.createathon.org
CreateAthon staff conducts two-hour
webinar with marketing leaders
in the corporation.
Webinar curriculum includes:
• Internal communications/
engagement among leadership
• Nonprofit engagement, applica-
tions and vetting process
• Project scoping, nonprofit client
management
• Event promotions, advance
communications
• Production resources:
photography, printing, digital
development, etc.
• Logistics management
• Impact measurement
Ongoing support:
• Email and phone consultation
• Exposure of event/partnership in
CreateAthon public relations,
social media
Branded/proprietary assets:
• Nonprofit applications
• CreateAthon brand identity
• Brand handbook with associ-
ated standards
• Impact measurement tools
CreateAthon staff conducts on-site,
comprehensive workshop with
marketing leaders in the corporation.
Workshop curriculum includes:
• Internal communications/
engagement among leadership
• Nonprofit engagement, applica-
tions and vetting process
• Project scoping, nonprofit client
management
• Event promotions, advance
communications
• Production resources:
photography, printing, digital
development, etc.
• Logistics management
• Impact measurement
Ongoing support:
• Email and phone consultation
• Exposure of event/partnership in
CreateAthon public relations,
social media
Branded/proprietary assets:
• Nonprofit applications
• CreateAthon brand identity
• Brand handbook with associ-
ated standards
• Impact measurement tools
Additional support:
• CreateAthon staff can be
engaged to attend CreateAthon
event