2005One large competitor- Rogue FitnessHeavy, nichey-gear, but not too hard to developPassionate customer base that is very web savvy incl social media1.2M CrossFitters in the US3M next 3 years5000 CrossFit gyms in the US
100k$1M$3MAustin, Texas, USAMainly ship to the USSell locally as well- Austin, Dallas, San Antonio