Graphic Design

What is Graphic Design?
Who are Graphic Designers?

Thursday, March 19, 2009


And how do I become one?



And how do I become one?

An introduction to Graphic Design


commercial artists, illustrators, graphic artists,
photographers, typographers, visualisers, type
setters, creative directors …



Graphic Design?



Graphic Design?
The activity of combining typography, illustration,
photography and printing for the purpose of
persuasion, information or instruction.



Richard Hollis – Graphic Design


The meaning conveyed by images and
alphabetic signs has little to do with who made
or chose them: they do not express their
designers’ ideas.



The meaning conveyed by images and
alphabetic signs has little to do with who made
or chose them: they do not express their
designers’ ideas.

The designer’s message serves the expressed
needs of the client who is paying for it.



Although its form may be determined or
modified by the designer’s aesthetic preferences
or prejudice,



Although its form may be determined or
modified by the designer’s aesthetic preferences
or prejudice,

the message has to be put in a language
recognized and understood by its intended
audience.



This is the first way in which graphic design is
significantly different from art

(even though a large number of the early pioneers
of graphic design were themselves artists).



This is the first way in which graphic design is
significantly different from art

(even though a large number of the early pioneers
of graphic design were themselves artists).

Secondly, unlike the artist, the designer plans
for mechanical production.



After commissioning, designs begin as layouts
on paper or on a computer screen.




The designer often works in a team, acting as an
art director, supervising commissioned
photography or other illustrations.




The designer often works in a team, acting as an
art director, supervising commissioned
photography or other illustrations.

Proposals discussed with a client are often
revised in several stages, before the final form of
the design is prepared with instructions for
production.



Reflecting powerful text


Reflecting powerful text

Herb Lubalin


Sam Smidt


Already powerful images

Sam Smidt


Dealing with
powerful concepts
and ideas


Dealing with
powerful concepts
and ideas

Sam Smidt Assoc.


Pentagram


Apparently simple but highly sophisticated

Pentagram


Modifying negative space
with sparkling results

Pentagram


Heinz Beier


Slightly mocking Hockney to great effect

Heinz Beier


Words as pictures
Using ‘bits’ of the
words to create a
‘catalogue’


Words as pictures
Using ‘bits’ of the
words to create a
‘catalogue’

Roland Denaeyer


Words as
pictures:
Modifying letter
forms to create
an illustration
within the text


Words as
pictures:
Modifying letter
forms to create
an illustration
within the text

Herb Lubalin


Herb Lubalin


Words as pictures:
Modifying letter
forms in sequence to
create a story which
describes the word

Herb Lubalin


Words as
pictures:
Modifying letter
forms in sequence
to create a story –
a complete title
episode within
one word

Herb Lubalin


Cunningham Cook Assoc.


Visually punning

Cunningham Cook Assoc.


Various


Despite their elegance it would be hard in some
cases to guess what these trademarks stood for.

Various


Maya Stange


A strange type alignment which some how
seems quite natural

Maya Stange


John Castle – wrapping paper


Exploiting traditional design values for a
traditional holiday

John Castle – wrapping paper


Deep and meaningless
typography?


Deep and meaningless
typography?

Franco Grignani – Technical Review


Robert Nemser – Annual Report


Dramatic illustration of a robot creates a
sense of dynamism

Robert Nemser – Annual Report


Ken Rang – Annual Report


Working hard to make more of the simple facts

Ken Rang – Annual Report


Patrick Burke - Editor


Actively engaged
in the sharing of
professional ideas



Seriously engaged
in the advancement
of visual languages



Dane Wilson and Sue Ross


An enlightened London
Council giving designers
the initiative

Dane Wilson and Sue Ross


Michael Peters & Partners


Diversity unified by design

Michael Peters & Partners


Paul Sample for Civic News


The message in
this illustration is
crystal clear –
how else could
you do that?

Paul Sample for Civic News


Leslie A Segal – Annual Report


The common
place seen from
another point of
view …

Leslie A Segal – Annual Report


Ola Laiho


making the familiar strange

Ola Laiho


Milton Glaser talking to Alan Fletcher


Alan Fletcher asked Milton Glaser
Which practicing designer’s work would he
recommend a graphics student to look at?



Milton Glaser answers
“I probably don’t feel that watching other
designers work is crucial, I’d rather students
developed a sense of history.”



Milton Glaser answers
“I probably don’t feel that watching other
designers work is crucial, I’d rather students
developed a sense of history.”

“My heroes weren’t people of the ‘fifties’.
What was important were people who were
not contemporary.”



The student, Glaser feels, ought to be looking at
Magritte just as earnestly as at Herb Lubalin



The student, Glaser feels, ought to be looking at
Magritte just as earnestly as at Herb Lubalin

“It seems to me that there is too much
information about the work of contemporary
designers. What is more useful is some
understanding of the history of graphics.”



Armin Hoffman


One of the most interesting and perhaps least
understood phenomenon is the relationship
between words and future events

Armin Hoffman



When we say “Danger ahead!” we are not really
describing a situation in the real world so much
as make something happen in the mind of the
viewer of our warning

Armin Hoffman



When we say “Danger ahead!” we are not really
describing a situation in the real world so much
as make something happen in the mind of the
viewer of our warning
With words, or with pictures, we can seek to
influence and to a certain extent control
future events.

Armin Hoffman


Thanks


Thanks

Keith Gillies


Graphic Design

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