1. Text Message Marketing Tips
For Your Accounting Firm
Presented By:
SMS DominatorSMS Dominator

2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Cut Down on “No-Shows”
Builds Client Loyalty
Private Communication
With Clients
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code,
QR Code or
Phone Number
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Client List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Accounting
Topics
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List

10.  Accounting Firm
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 toACCOUNTANT and Get20% OFF Services

11. Text Messaging Ideas
For Your Accounting Firm
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Alert Clients
About New
Services
Remind and
Confirm
Appointments
with Clients to
Reduce “No-
Shows”
Send Customers
Helpful
Accounting Tips
from Time to
Time

12. Text Messaging Ideas
For Your Accounting Firm
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Use QR Codes
to Direct
People to Your
Website, Online
Videos, etc.
Send “Thank
You” Messages
to Your Clients
Conduct Client
Satisfaction
Surveys and
Polls

13. Different Types of Text Message
Uses
ConfirmationConfirmation RemindeReminde
rr
CancellatioCancellatio
nn
Types of Text
Message
Uses

14. Let’s Take a Closer Look at These…

15. EXAMPLE
Ms. Smith, you
have an
appointment
with Accounting
Spot on January
6th
at 3pm.
Please call 555-
555-5555 if you
can not make it.
ConfirmationsConfirmations

16. EXAMPLE
Mr. Jones, it’s
time to prepare
your annual
taxes. Contact
Accounting
Spot at 555-
555-5555 to
schedule an
appointment.
RemindersReminders

17. EXAMPLE
Mr. Brown, I am
sorry, but we had
to cancel your
appointment with
Accounting Spot
on Jan 9th
. Please
call us to
reschedule at
555-555-5555
CancellationsCancellations

18.  Reduce “No-Shows”
 Ability to Fill More Canceled
Appointments
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders

19. How to Use QR Codes
 Create an Instant Mobile
Preview of Your
Accounting Office
 Send Users to Your Photos
and Social Media Sites
 Send Users to a Mobile
Video of You Giving
Helpful Accounting Tips

20. How to Use QR Codes
Send Viewers to the Sign-Up
Page for your Online
Newsletter
Put Your QR Codes on ALL
Marketing Materials and Post
in Your Office
Put QR Codes on Your
Invoices

21. Always Include Your Accounting
Firm’s Name in Your Messages
Make it Easy for Your Clients to
Opt-Out of Your List
Notify Clients of Potential Text
Message Costs
Text Messaging Marketing
Points to Remember

22.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message Marketing
Mistakes to Avoid

23. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com