1. Text Message Marketing Tips
For Your Fitness Center
Presented By:
SMS Dominator

2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Cut Down on “No-Shows”
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Clients List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Fitness Topics
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List

10.  Inside the Gym
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to GETFIT andGet $10 Off Your NextSession

11. Text Message Marketing Ideas
For Your Fitness Center
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use
Appointment
Reminders to
Cut Down on “No-
Shows”
Offer Mobile
Coupons and
Discounts
Send Text
Message Offers
on
Slow Days to
Increase Traffic

12. Text Message Marketing Ideas
For Your Fitness Center
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Clients
Helpful
Fitness Tips
from Time to
Time
Alert Clients
About New
Machines and
Equipment
Implement the
Use of QR
Codes to Direct
People to Your
Website, etc.

13. Text Message Marketing Ideas
For Your Fitness Center
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Send
“Thank You”
Messages to
Your Clients
Conduct Client
Satisfaction
Surveys and
Polls
Send
Motivational
Messages to
Your Clients

14. Different Types of Text
Marketing Uses
ConfirmationConfirmation
ReminderReminder CancellationCancellation
Types of Text
Marketing
Uses

15. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns

16. Let’s Take a Closer Look at These…

17. EXAMPLE
Mr. Smith, you
have an
appointment
with Fitness
Spot on January
6th
at 3pm.
Please call 555-
555-5555 if you
can not make it.
ConfirmationConfirmation

18. EXAMPLE
Mr. Jones, it’s
time for your
Monthly
Weight
Training
Session. Please
contact Fitness
Spot at 555-
555-5555 to
schedule.
ReminderReminder

19. EXAMPLE
Ms. Brown, I am
sorry, but I have
to cancel your
appointment with
Fitness Spot on
Jan 9th
. Please call
me to reschedule
at 555-555-5555.
CancellationCancellation

20. SaveSave
MoreMore
EXAMPLE
Show this text
to receive 20%
off one session at
the Fitness Spot
EXP 5/15

21. EXAMPLE
Purchase the
Fitness Spot’s
Mega
Membership
and receive 20%
OFF when you
show this text.
EXP 5/15
SpendSpend
MoreMore

22. EXAMPLE
Purchase a One-
Year Fitness Spot
Membership and
receive 50% OFF
the next year
when you show
this text. EXP
5/15
PurchasePurchase
MoreMore

23. EXAMPLE
Purchase three
Personal
Training Sessions
at the Fitness
Spot and get the
fourth session for
FREE when you
show this text.
EXP 5/15
Get aGet a
FreebieFreebie

24.  Reduce “No-Shows”
 Ability to Fill More Canceled
Appointments
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders

25. How to Use QR Codes
 Send Users to a Mobile
Preview of Your Fitness
Center
 Send Users to Your Photos
and Social Media Sites
 Send Viewers to Your
Coupons and Discount
Offers

26. How to Use QR Codes
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Receipts

27.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Fitness
Center’s Name in Your Messages
 Make it Easy for Your Customers
to Opt-Out of Your List
 Notify Customers of Potential
Text Message Costs
Text Message Marketing
Points to Remember

28.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message Marketing
Mistakes To Avoid

29. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com