Social Media And Business

“Social Media” and
Business
Helping to make sense of
it

keith bohanna

Tuesday 29 September 2009

dramatic opening

2

briefly

• Blogger since 2005
• 1000+ followers on twitter
• 500+ contacts on linkedin
• Also use
– Facebook
– Youtube
– Slideshare
– Flickr


Not so Briefly

• On board of Irish Internet Association
• Chartered Accountant
• Co-founder of dbTwang
–Raised 2 rounds of funding – nearly 200k
• Lead organiser of bizcamp.ie
• 300 attendees
• Sponsors – Microsoft, BOI, MHC, Three
• Coverage – Irish Times, Sunday Times, RTE,
Business Plus


• A (really brief) history of the internet

5

• 1969 to 1995
– scientists, academics and Generals

6

• 1996 to 2000
– by Geeks, for Geeks

7

• 2000 to 2004
– “normal” early adopters
– expensive and difficult to use

8

• 2004 to 2007
– starting to become mainstream
– cheaper and easier

9

• 2007 to 2009
– Became mainstream
– cheaper/free and easier/ really easy

10

Letting Go

11

1. Business V Social

12

Date


If you do not make an effort
to help people you will get
back SFA

17

2. Control

18

• THE website
• THE message
• THE photo(s)


• Switch to Firefox

22

3. Content

23

Content – the way it used to be

• One time
• One place
• Mine
–Not yours (get your own)

24

Now it is everywhere

25

✤ Website
✤ Blog
✤ Facebook
✤ Twitter
✤ Linkedin


✤ Website - dinner party
✤ Blog
✤ Facebook
✤ Twitter
✤ Linkedin


✤ Website
✤ Blog – Neighbourhood BBQ
✤ Facebook
✤ Twitter
✤ Linkedin


✤ Website
✤ Blog
✤ Facebook - McDonalds
✤ Twitter
✤ Linkedin


✤ Website
✤ Blog
✤ Facebook
✤ Twitter - popular cool cafe
✤ Linkedin


✤ Website
✤ Blog
✤ Facebook
✤ Twitter
✤ Linkedin - restaurant full of suits


Blogs


The Anchor of your Social
Media Presence

Where your content gets
aggregated


blogging

Less formal
More regular
More inclusive
More colourful


blogging

Target Audience
from Broad to Focused


✤ Enough Theory

✤ Lets do a blog post


Is that it?

✤ Read other peoples blogs

✤ Leave comments for them – when you have
something to say

✤ Share information that would be of use to people


Beneﬁts of blogging

✤ As mentioned – loads of Google Juice

✤ Really good at showing expertise. And passion

✤ Communicates well on a human level

✤ Some PR? Maybe


Twitter

✤ spare me from a stream of incessant
egotistical missives on the state of the
economy, breakfast and sport :-)
✤ It is the strongest word of mouth tool
on the internet at present


Twitter

✤ spare me from a stream of incessant
egotistical missives on the state of the
economy, breakfast and sport :-)
✤ It is the strongest word of mouth tool
on the internet at present
✤ Lets have a look at twitter


✤ http://twitter.com/AlbionsOven
✤ http://twitter.com/kogibbq
✤ https://twitter.com/DellOutletIE


Easy steps to using twitter

✤ Go to www.twitter.com
✤ Set up account
✤ Search for others and follow them
✤ Look through the followers/ing of the
good ones


Active Listening

✤ Start tweeting,
✤ Start replying
✤ Start answering questions


Uber-Users

✤ Use software like Tweetdeck
✤ Add themselves to directories
(wefollow.com)
✤ Monitor for certain phrases


✤ www.tweetbeep.com emails you when
a phrase or word is used


Facebook basics

✤ Starts with a personal account/profile
✤ Business can have a Page
✤ You can also set up a Group


Personal Profile
✤ Build up your friends


Set up a Page
✤ www.facebook.com/pages/create.php
✤ Import Logo
✤ Photos, images
✤ If you have a blog - bring it in :-)


Blog to Facebook


Invite your friends to Fan you


Basics (again!)

✤ You have Friends
✤ Your page has Fans
✤ You can ask your Friends to Fan
✤ If you start a group - it has members


Caring is sharing

➜
✤ ➜
➜

Some Good Facebook pages

✤ Puddleducks
✤ Goods
✤ Two Dames
✤ Channelship
✤ Simply Zesty

Other things you can do

✤ Set up a group
✤ Use FB to publicise an event
✤ Run adverts on FB


Facebook Adverts
✤ Targeted demographically
✤ Similar to Google in terms of costs and
daily limits etc
✤ Worth experimenting with
✤ http://www.facebook.com/advertising/


Allows you to effectively use
your business network


2 choices

✤ Connect to anyone
✤ Connect to people you know/have had contact
with


Contacts

✤ Possible to import your contact list
from Outlook/Gmail/where ever
✤ Make them public – why wouldn’t
you??


Your Proﬁle

✤ Your current and previous businesses/
employments
✤ Your education
✤ Your proﬁle photo
✤ Your summary


Proﬁle (con.)

✤ Your specialisations

✤ Personalise your proﬁle url

✤ http://www.linkedin.com/in/keithbohanna

✤ Include all active email addresses


Groups

✤ Rapidly growing area of activity on Linkedin
✤ Persons with a common interest
✤ This is where Q&A activity happens


✤ Youtube – look at stats
✤ Flickr
✤ Slideshare – look at stats
✤ Google Maps
✤ Forums, pre-2000 social networks


✤ http://www.krishnade.com/blog/
✤ http://www.simplyzesty.ie
✤ http://www.mulley.ie/blog
✤ Irish Blog nominees: http://short.ie/
listofblogs


✤ IIA Guide to social media: Members
only but really good
✤ Facebook Pages Guide: http://
short.ie/facebookpages
✤ Twitter: http://mashable.com/
guidebook/twitter/
✤ Simply Zesty social media guide
✤ Allfacebook Pages Guide

✤ keith@bohanna.com ; 086 2300702
✤ keith.bohanna.com (blog)
✤ www.keithbohanna.com (website)
✤ www.twitter.com/keithbohanna
✤ http://www.linkedin.com/in/
keithbohanna

Social Media And Business

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