The document discusses the Gubbeen brand and its design. It introduces the individuals involved in Gubbeen - Tom, Giana, Fingal, and Clovisse. It describes Gubbeen as passionate people who create innovative products through collaboration and constant innovation. The brand has evolved over time from simple cheese labels to encompass their wider product range of meats, vegetables, herbs and more. The design captures who the Gubbeeners are and their organic product development from grass to various products.