This document discusses best practices for using social media in Norfolk Public Schools. It recommends establishing a communication strategy that involves key roles and skill sets across people, processes, and technology. The strategy should define objectives and metrics for engagement across social platforms like Twitter, Facebook, and LinkedIn. It also stresses the importance of monitoring social media for crisis communication and management. Finally, it provides examples of tools that can help schools optimize their social media use, track engagement, and reduce costs.

1. Norfolk Public Schools & Social
Keith Privette
Principle Consultant
Stratactical Consulting
@keithprivette
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Media

2. Feel like this when getting in Social?

3. Like this 6 months later?

4. Why? Oh And Why Bother?
Gold Standard Communication Program
The world has shifted and not going back
Community Defines the Boundaries
Left Behind
Short Changing Your Community

5. The 3 R’s of Social
Ok maybe it is the The 2 P’s & 1 T
People
Process
Technology

6. People
Roles
Skill Sets
Personalities

7. Who Needs to be Involved?

8. Process
Strategy
Planning
Tactics
Rinse and Repeat (with tweaks)

9. Write it Down!

10. Places to Engage and Track
Learning on the #hashtag
Putting them on the List
LinkedIn Groups
Private Facebook Groups with Parents
Bloggitty
Circle People and Hangout

11. Track Your Information
Metrics
Objectives
Calls to Action
Information
Customer Service
Reduce Costs (paper)!!!
Tool Architecture Succeeding or Failing?
Training and Usage
Operational Cost Reductions?

12. Doing it right now
Eric Sheninger principal of New Milford (N.J.) High School
@NMHS_Principal
High school students use social media to promote Louisiana
tourism
Des Moines Public Schools Social Media Usage
Social Media and Student Discipline in Public Schools
Angela Maiers – Follow Her! Book: Classroom Habitudes
Do what makes sense to your
organizations!

13. The What’s of the Why
Monitoring
Frequency
Crisis Communication
Management

14. Technology

15. o Snag It
o Salesforce.com
o Twitter
o Google+
o Youtube
o Facebook
o Path
o Tweetdeck
o Hootsuite
o Posterous
o Tumblr
o Google Search
o Comments on Online Newspapers
o Jive Software
o SocialText
o Yammer
o Flickr
Tools of the Trade
o Smartphones
o iPads
o Tablets
o Laptops
o Wifi
o BYOD
o eReaders
o Evernote
o Twubs (hashtag
management/chats)
o Google Apps
o Eventbrite
o Email (yes email is still alive)
o Texting
o Google Alerts
o Google Analytics

16. Throw It At Me!

17. Keith Privette
Principle Consultant
Stratactical Consulting
@keithprivette
/in/keithprivette
gplus.to/keithprivett
e
KeithPrivette.com