1. Top Washing Machine Brands in India
With the changing status of Indian women washing machines which were initially a luxury item
have today evolved to become a bare necessity at home. Since most of the women in India are
working there is little or no time left with them to carry out tedious work at home. These types of
machines really come handy for the modern Indian women.
Washing machines are not new to India. They were introduced in the Indian market quite a few
decades ago. But the product took its own sweet time to convince the Indian masses. When
washing machines were first launched in the Indian market they were highly priced and could
not be afforded by the normal middle class strata of society. But with the growth in the Indian
economy and the rising income levels of the middle class washing machines slowly and steadily
made their way through most of the Indian houses.
Indian being one of the most flourishing markets in the world over the last few decades
witnessed the influx of numerous leading electronic brands. Since the market became saturated
there was stiff competition among the major local and global electronic manufacturers. This
competition proved beneficial for the Indian consumers since the prices of washing machines in
India were really lowered. This in turn gave an impetus to the sales of the product.
Most of the top Washing Machine Brands in India started refurbishing their existing models and
also introducing new models at absolute affordable rates. From the normal large sized look the
product was transformed into a much space friendly and stylish one. Most of the current washing
machines offer both washing and drying facilities. Apart from a change in the look washing
machines in India currently also offer a host of other technical benefits. One of the latest washing
machines launched by Electrolux is Walky Talky. This machine guides a woman in each step
involved in using the machine. Then concepts like the Silver Nano technology were also
introduced by Samsung. This technology destroys 99.9% of germs and bacteria, keeping the
clothes free from any kind of harmful agents till the next 30 days of washing
The Top Washing Machine Brands in India are Whirlpool, Godrej, Hitachi, Haier, IFB and
Kenstar. These top washing machine brands offer a host of automatic and semiautomatic
washing machine models that make washing very easy.
Top Washing Machine Brands in India
1. Whirlpool
2. LG
3. Electrolux
4. Samsung
5. IFB

2. Washing Machine
Loans
The Indian washing machine industry has shown a 30% growth in 2009 with the fully automatic
washing machine segment dominating the growth.
This can be attributed to the decreasing price differential between the high end semi automatic
washing machine and the entry level fully automatic washing machine.
LG washing machine, Videocon Washing Machine and Samsung Washing Machine continue to
dominate the overall washing machine marketing.
Washing Machines
Overview
The washing machine market is valued at Rs. 1500 crore and is growing at the rate of 22% this
year (2007-08) compared to last year. The fully automatic and semi-automatic sub category is
growing at the rate of 40% and 17% respectively. Washing machine sales is cyclical in nature
and its sales commences with the onset of monsoon.
Major Players
Some of the major players in the category of washing machine market are:
Whirlpool
LG Electronics India Ltd.
Videocon
Samsung
LG is the leader with 27% of market share.
Whirlpool has a market share of 17%.
Samsung has a market share of 14%.
Products covered
Fully automatic machines
Semi-automatic machines
Front loading washer
Top loading washer
Demand Drivers in Consumer Electronics Sector
Some of the factors that are responsible for the growth in washing machine segment are:
Increase in disposable income, rapid urbanization, increase in nuclear families, increasing
number of working women, growth in per capita income, greater variety of choices,
increasing consumerism etc.

3. Washing machine market in the years 2006 and 2007
In 2006, the major players controlled 85% of the market while in 2007, the share of major
players in washing machine market has been reduced to 70%, and the rest 30% of the
market is controlled by smaller players. In 2006, the sales for washing machines was
about 1.8 million
Whirlpool eyes 22% share of washing
machine market
ET Bureau Jan 21, 2009, 07.46pm IST
CHENNAI: In its centenary year of inventing the washing machine, Whirlpool is launching a
slew of products in this segment in a bid to up its marketshare. It is eyeing a 22% share of the Rs
2,100-crore washing machine market in India by December, up from its current 15%.
"Our growth strategy this year would be to strengthen our core segments — refrigerators and
washing machines," Whirlpool India vice-president (marketing) Shantanu Das Gupta told ET on
Wednesday. He was in the city for the launch of a new range of fully automatic washing
machines in the 6 to 8 kg category.
An investment of $4 million went into developing the new range, mostly on account of laying a
new production line at its Pondicherry plant to produce some of the higher capacity models. He
added there would be more action on the washing machine front in the semi-automatic segment
later this year.
The company is planning a marketing campaign for the new range starting February. Whirlpool's
annual advertisement spend stood at around Rs 60 crore in FY08.
Washing machines contribute to 25% to Whirlpool India's turnover. Refrigerators account for
55%. the balance comes from microwaves, air conditioners and water purifiers (a segment which
the company stepped into only last year). There will also be some new models of refrigerators
and air conditioners in summer, Mr Shantanu said.
On the effect of the financial slowdown, Mr Shantanu said it would take another couple of
months to ascertain if the markets are back on track. He added the planning cycle at Whirlpool
India was now being done on a quarter to quarter basis rather than on an annual basis.
Whilrpool has three plants in India — Faridabad (direct cool refrigetrators), Pune (frost free
refrigerators) and Pondicherry (washing machines).
The new models are all in a price range of Rs 12,000 to Rs 24,000. Whirlpool India vice-
president Tamal Kanti Saha said the some of the new models have been introduced at lower price

4. points than usual for the features on offer to give customers the benefit of falling input prices like
steel.
Washing machines have an overall penetration of 9% in the country, across both urban and rural
markets.
units, while in 2007, the total market is going to be a whopping 2.2 million units.