Now, more than ever, it is important for agencies and businesses to stay up to date with the shifting trends of the World Wide Web. KeelySaye.com specializes in helping advertising agencies and business owners engage audiences in the new consumer-to-consumer driven marketplace better known as social media. This model of inbound marketing often provides a more affordable alternative to traditional advertising, thereby attracting more prospects to businesses and more clients to agencies who offer these types of services.

1. The Social Media Revolution Strategy: Inbound Marketing

2. The Social Media Revolution

3. Outbound Marketing Traditional Media TV Radio Print Telemarketing Trade Shows Direct Mail Email

4. Strategy: Inbound Marketing New Media Blogs Social Networks RSS Feeds Podcasts SEO Webcasts Viral Video Opt-in Newsletters

5. Inbound vs Outbound New Pull Permission Time Traditional Push Interruptive $$$

6. Inbound Marketing Get Found Convert Analyze

7. Get Found Build an online presence Develop content Publish and promote Search engine optimization

8. Get Found: Build an Online Presence Start a Facebook fan page Use Twitter for PR Use Linkedin for business networking Engage in forums Start groups Build networks Bookmark

9. Why Facebook?

10. Why Twitter?

11. Get Found: Develop Content Blog Podcast Videos Presentations eBooks Webcasts News releases

12. Get Found: Publish and Promote Your website/blog Facebook Twitter Linkedin YouTube Flickr iTunes Slideshare.net GoToMeeting Delicious StumbleUpon DIGG

13. Get Found: Search Engine Optimization On-Page SEO = 25% Text URL Page title Page descriptions Metatags (keywords) Alt-text Off-Page SEO = 75% Inbound links Recommendations

14. Convert:Call to Action Download free eBook/white paper/tip sheet Receive free text message reminders Register for an event Order your game to be mailed

15. Convert:Landing Pages Microsite within your main domain Campaign focused Promote within blog, social networks

16. Analyze Traffic growth Channel optimization Google Analytics Facebook Insights

17. Google Analytics

18. Facebook Insights

19. QUESTIONS?