New rules of marketing and public relations have changed the ways consumers receive and respond to information. New Media in the New Economy outlines inbound marketing as the proven strategy in which to approach social media and driving web traffic. Watch the full webinar at http://youtu.be/B8wG23qNo9s
6. Get Found
• Build an online presence
• Develop content
• Publish and promote
• Search engine optimization
7. Get Found: Build an Online Presence
• Start a Facebook fan page
• Use Twitter for resources & PR
• Use Linkedin for business networking
• Follow blogs
• Subscribe to newsletters
• Microblog
• Bookmark (Digg, Delicious, Stumble Upon)
• Engage
15. Process
Crawl Walk Run Fly
• Social media strategy • Conversion campaign • Traffic growth • Fly on your own
• Microblogging resource execution • Channel optimization • Repeat conversion
development • Landing page • Campaign optimization campaigns
• Hootsuite training and development
post scheduling • Lead nurturing strategy
• Blog publishing schedule
16. Tools
Find more at delicious.com/keelysaye
• Google for Nonprofits • CartoonMe
• Hootsuite • SocialMention
• ScreenFlow or other • Grader.com
• Animoto.com • Wufoo.com
• Dropbox • Xtranormal.com
• Linkedin Labs • Mashable Social Good
17. More Tools
• 11 Innovative Crowdfunding Platforms for
Social Good
• Back to School: 25 Essential iPhone Apps for
Students
• 7 Free Social Media Tools for Teachers