This document outlines strategies for inbound marketing using new media like blogs, social networks, and SEO. It discusses how inbound marketing utilizes pull tactics through permission and user-generated content while outbound pushes interruptive ads. The strategy focuses on getting found through developing online presences, content, publication and promotion. It also covers converting visitors with calls to action and optimizing landing pages. Analysis of traffic and channels is recommended to improve performance.

1. Targeted New Media Strategies Continuing Professional Education AICPA & CPA/SEA Interchange Conference July 2010

2. The Social Media Revolution

3. Outbound Marketing Traditional Media TV Radio Print Telemarketing Trade Shows Direct Mail Email

4. Strategy: Inbound Marketing New Media Blogs Social Networks RSS Feeds Podcasts SEO Webcasts Viral Video Opt-in Newsletters

5. Inbound vs Outbound New Pull Permission Time Traditional Push Interruptive $$$

6. Inbound Marketing Get Found Convert Analyze

7. Get Found Build an online presence Develop content Publish and promote Search engine optimization

8. Get Found: Build an Online Presence Start a Facebook fan page Use Twitter for PR Use Linkedin for business networking Engage in forums Start groups Build networks Bookmark

9. Why Facebook?

12. Why Twitter?

13. Why Linkedin? Over 50 million users worldwide 28% make $104,000 per year 30% make $93,000 per year Search for “Accounting” executives w/in 50 miles of Pasadena =

14. Get Found: Develop Content Blog Podcast Videos Presentations eBooks Webcasts News releases

18. Get Found: Publish and Promote Your website/blog Facebook Twitter Linkedin YouTube Flickr iTunes Slideshare.net GoToMeeting Delicious StumbleUpon DIGG

22. Get Found: Search Engine Optimization On-Page SEO = 25% Text URL Page title Page descriptions Metatags (keywords) Alt-text Off-Page SEO = 75% Inbound links Recommendations

23. Convert:Call to Action Download free white paper/eBook/coloring book/Small Business Accounting Calendar/etc. Register for free webinar Receive free text message reminders

25. Convert:Landing Pages Microsite within your main domain Campaign focused Promote within blog, social networks

27. Analyze Traffic growth Channel optimization Google Analytics Facebook Insights

28. Google Analytics

29. Facebook Insights

30. QUESTIONS?

31. KeelySaye.comfacebook.com/KeelySayeMarketinglinkedin.com/KeelySayetwitter.com/KeelySayeflickr.com/KeelySayeslideshare.net/KeelyS